- Home>
- Blog>
- Investments>
- How to Invest in ULIP
Trust of 20+ Years in Industry


Written bySumit Narula
Investment Writer
Published 15th December 2025
Reviewed byPrateek Pandey
Last Modified 15th December 2025
Investment Expert

7 Steps to Invest in ULIP
For anyone wondering how to invest in ULIP plans, it is important to understand the process thoroughly. A ULIP is a complex financial instrument. Here, a percentage of the premium you pay is used to cover your life insurance, while the balance is invested in equity, debt, or hybrid funds based on your preference.
You may follow the tips below to invest in a ULIP plan effectively.
1. Understand Your Financial Goals
First of all, investing means setting your financial objectives very clearly. Are you saving for a kid's education, retirement, or wealth accumulation? ULIPs have funds tailored for different goals, ranging from aggressive equity funds to stable debt funds.
For instance,
- Equity ULIPs are the best choice if you have a long-term wealth creation goal, as they are the riskiest among the three.
- Debt ULIPs are less risky and, therefore, good for short-term or moderate growth.
- Balanced ULIPs use both equities and debts for moderate risk and steady growth.
2. Examine Your Risk Bearing Capacity
Each investor has a different risk profile. So, if you can bear the unstable market, then equity funds are your bet. Again, if you want to take the safer route, then invest in debt funds. ULIPs allow you to move between funds based on your risk tolerance. This also ensures that you make money with the market while managing your risk profile.
3. Compare and Choose the Right ULIP Plan
Different ULIPs have different features. You can compare various ULIP plans by considering the fund options, charges and performance history. For example, you may checkout several ULIP Plans from Axis Max Life that are designed for different investment goals and risk profiles.
4. Choose Premium Payment Mode -Monthly or Yearly
A question that puzzles the majority of investors is how to invest in ULIP plans monthly or yearly. You can pay your premiums monthly, quarterly, half-yearly, or annually, depending on your financial situation.
- Monthly premiums help keep the budget in check and reduce the financial burden.
Salaried individuals will have a better flow of income with monthly payments, whereas business owners may be better off with yearly payments. You must decide which payment method will keep your premium payments regular.
5. Select the Fund Type
ULIPs give you the liberty to distribute your investment in various funds, such as:
- Equity funds - to get higher growth and for long-term goals.
- Debt funds - to ensure capital protection and a steady return.
- Balanced or hybrid funds - to get the combination of growth and safety.
Moreover, you have the option to shift between funds anytime during your policy tenure based on market trends or your changing life goals.
6. Complete the Purchasing Procedure
ULIPs investments can be made online or offline.
- Online purchase: Go to the website of the insurer, select your plan, complete the proposal form and pay safely.
- Offline purchase: Visit a nearby branch or meet an authorised advisor for guidance.
Axis Max Life makes it simple to invest online with a transparent, step-by-step process. If you’re interested in investing a ULIP policy, you can talk to our experts to take the right first step.
7. Regularly Examine Your Portfolio
After investing, keep a close eye on your ULIP performance. Keep track of your funds' Net Asset Value (NAV) and, if required, switch or re-balance it. By reviewing, you can make sure your ULIP stays in line with your long-term objectives.
Benefits of Investing in ULIPs
ULIPs are effective instruments for generating wealth and practicing financial self-control. You can make wise investment choices if you understand their advantages. That’s not all, you also get life insurance benefits with it.
1. The Twofold Advantage of Investment and Insurance
ULIPs provide both investment returns and life insurance. This implies that while your money keeps growing over time, your family will be financially stable in the event of your untimely demise.
2. Adaptability and Money Transfers
Depending on your financial objectives or market outlook, you can quickly move between debt, equity, and hybrid funds. A few free switches are permitted annually by the majority of insurers.
3. Creation of Long-Term Wealth
ULIPs are intended for long-term financial commitments. Over time, you can develop a sizable corpus with the aid of market-linked returns and compounding.
4. Tax Advantages
Section 10(10D) exempts ULIP premiums and maturity proceeds from taxes, subject to the requirements of current tax legislation.
5. Transparency
Contemporary ULIPs provide complete transparency. To make sure you know exactly where your money is going, you can monitor charges, fund performance, and NAVs online.
To understand in detail, you can go through the Benefits of ULIP Plans, so that you make the right decision.
Risks and Charges
Investors should be aware of the following risks and fees associated with ULIPs, as they are with any market-linked investment.
I
- Market Risk: Market performance affects ULIP returns. Equity-linked funds have volatility risk even though they might yield large returns.
- Fees: ULIPs may incur fees for premium allocation, fund management, mortality, and policy administration. These are subtracted from the value of your fund.
- Lock-in Period: You cannot withdraw funds from ULIPs before the 5-year lock-in period. Nonetheless, this promotes discipline in long-term investing.
Always carefully read the policy document to know all applicable charges and risks when thinking about how to invest in ULIP.
Tips for Investing in ULIP
Before you invest in a ULIP plan, follow these wise suggestions to optimize returns and benefits:
- Start Early: investing early, you can take advantage of compounding and give your money more time to grow.
- Select a Long-Term Horizon: ULIPs are most effective when you invest for ten years or longer. The impact of short-term market volatility is lessened with a longer tenure.
- Align ULIPs with Your Objectives: Always associate your ULIP investment with a particular financial objective, such as wealth accumulation, retirement or education. This keeps you disciplined.
- Examine and Adjust Frequently: Your risk tolerance may change as markets fluctuate. Periodically review your portfolio and make any necessary fund switches.
- Pick a Trustworthy Insurer: Choose a reputable insurance provider with clear fund performance reports and a favourable claim settlement ratio.
For example, Axis Max Life Insurance offers a range of investment plans, including ULIPs, to suit a variety of financial objectives.
Gaining knowledge about how to invest in ULIP enables you to make wise financial decisions. It increases your wealth and secures your future. A ULIP is a well-rounded financial product for all kinds of investors because it offers you the benefits of both market-linked growth and life insurance.
FAQs
Is it good to invest in ULIP?
ULIPs are the best option for investors who wish to combine investment and insurance. They provide life insurance and help accumulate long-term wealth.
How much should I invest in ULIP?
Your income, risk tolerance, and financial objectives all play a role in this. You can start with as low as 1500 rupees per month. Make sure you can continue to make regular premium payments throughout.
Is it safe to invest in ULIPs?
The Insurance Regulatory and Development Authority of India (IRDAI) regulates ULIP. While the investment portion carries market risks, the life cover component ensures financial security for your family.
How can I purchase ULIPs online at Axis Max Life?
The Axis Max Life website makes it simple to buy ULIPs online. Fill out your information, select your preferred plan, choose your premium payment method, and complete the safe online payment process.
Dec25/1012/KBB
https://economictimes.indiatimes.com/wealth/invest/why-new-age-ulips-are-emerging-as-an-investment-choice/articleshow/124254754.cms?utm
https://economictimes.indiatimes.com/wealth/tax/returns-from-ulip-investment-to-be-taxed-as-capital-asset-in-these-conditions-clarifies-budget-2025/articleshow/117832624.cms?utm
https://www.moneycontrol.com/news/business/personal-finance/ulip-with-annual-premiums-of-over-rs-2-5-lakh-to-be-taxed-like-equity-mfs-here-s-what-it-means-for-policyholders-12928900.html?utm
https://www.moneycontrol.com/news/business/personal-finance/best-ulip-investment-options-for-women-in-2025-12999357.html?utm
https://www.moneycontrol.com/news/opinion/four-preventive-measures-to-avoid-an-insurance-policy-lapse-2246879.html
https://www.business-standard.com/budget/news/ulips-post-budget-assess-suitability-examine-costs-before-investing-125020200692_1.html?utm_source=chatgpt.com
https://www.moneycontrol.com/banking/in-demand-ulips-drive-topline-but-insurers-cautious-to-limit-over-exposure-article-13000039.html?utm
https://economictimes.indiatimes.com/wealth/tax/returns-from-ulip-investment-to-be-taxed-as-capital-asset-in-these-conditions-clarifies-budget-2025/articleshow/117832624.cms?utm
https://www.moneycontrol.com/news/business/personal-finance/ulip-with-annual-premiums-of-over-rs-2-5-lakh-to-be-taxed-like-equity-mfs-here-s-what-it-means-for-policyholders-12928900.html?utm
https://www.moneycontrol.com/news/business/personal-finance/best-ulip-investment-options-for-women-in-2025-12999357.html?utm
https://www.moneycontrol.com/news/opinion/four-preventive-measures-to-avoid-an-insurance-policy-lapse-2246879.html
https://www.business-standard.com/budget/news/ulips-post-budget-assess-suitability-examine-costs-before-investing-125020200692_1.html?utm_source=chatgpt.com
https://www.moneycontrol.com/banking/in-demand-ulips-drive-topline-but-insurers-cautious-to-limit-over-exposure-article-13000039.html?utm

Online Sales Helpline
- Whatsapp: 7428396005Send ‘Quick Help’ from your registered mobile number
- Phone: 0124 648 890009:30 AM to 06:30 PM
(Monday to Sunday except National Holidays) - service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
Customer Service
- Whatsapp: 7428396005Send ‘Hi’ from your registered mobile number
- 1860 120 55779:00 AM to 6:00 PM
(Monday to Saturday) - service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
NRI Helpdesk
- +91 11 71025900, +91 11 61329950 (Available 24X7 Monday to Sunday)
- nri.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.





