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Written byLakshey Bahl

Insurance Writer
Published 2nd September 2024

Reviewed byVaibhav Kumar

Last Modified 10th October 2025
Insurance Domain Expert

It is their knowledge and understanding of these policies that help them make informed choices. The online insurance mode is beneficial for insurers as well. It brings them closer to prospective buyers and allows them to understand customer needs better. That is why most insurance companies offer online insurance plans along with selling them on offline distribution channels.
Why Should You Buy Online Insurance Plans?
A decade ago, it was obvious for people to call an agent or visit a branch office to purchase an insurance. However, things have changed drastically with the availability of online insurance plans. It will be right to say that the insurance sector has evolved for the better in the digital era.
Now, you can buy online insurance plans within a few minutes and in a hassle-free manner. People who are accustomed to the traditional offline mode of insurance purchase need to know about the perks of buying online insurance plans
1. Easy Comparison of Online Insurance Plans
Before buying an insurance plan, it is crucial to check its benefits, premium, and various other factors. The facility to buy online insurance plans support making an informed decision. After you have compared several online insurance plans, you can select the one that matches your needs.
4. Quick Online Insurance Receipt
In the online insurance purchase mode, you receive a copy of the insurance policy almost instantly along with the premium payment receipt. The receipt and online insurance policy are delivered to your email address soon after the insurance payment is processed. This is particularly useful when you need immediate receipts for tax planning.
How to Select the Most Suitable Online Insurance Plan?
The right selection of an online insurance plan is imperative to always be prepared for challenges and the various uncertainties of life. Hence, it is crucial to know about parameters that you need to consider to protect your family or yourself against financial insecurity.
Especially when you buy online insurance plans offered by life insurance companies, the plan you choose will directly impact the financial future of your family members.
Here is how you should proceed to buy an online insurance policy:
2. Assess Your Needs Before Asking for Peer Recommendations
The need for an online insurance plan in your life may be different from that of your peers. For instance, your friend might have chosen a pure term plan as he only wanted to create a financial cushion for his family. However, you may want an additional income source and life cover, for which the same plan may not be the right choice.
Hence, you should select an online insurance plan based on your income, financial liabilities, and life goals.
3. Know the Right Time or Age to Buy Online Insurance Plans
One of the most frequently asked questions is about the right time to buy various online insurance plans. The answer depends on the specific type of online insurance plans that you want to buy.
For online life and health insurance plans, your age matters a lot, which is why you should buy them at an early age. On the other hand, you must buy an online insurance plan for vehicles just after you have bought them. It helps you deal with the uncertainties that prevail while driving the vehicle.
4. Check Claim Settlement Ratio (CSR) of the Insurers
A significant factor to consider while buying online insurance plans is the insurers’ CSR. This ratio can tell you more about the total claims settled by an insurer in a specific year. A 98% CSR of an insurance company means it has settled 98 out of every 100 claims filed by the policyholders or nominees.
You can check the exact details of CSR of various insurance companies in the IRDAI’s Annual Report. Compare the CSR for subsequent years to get a better understanding of their commitment towards the policy buyers.
The data shows women live around five years more than men, on average [1]. This is why women can buy online life insurance plans at comparatively lower premiums than men.
Factor #3 Health Condition
The underwriting process for all life insurance companies includes a complete medical examination of the policy buyer’s health. Medical tests give them a clear picture of an individual’s health condition and list out existing critical illnesses, if any. Accordingly, they offer online insurance plans for life coverage at specific premiums.
Factor #4 Type of Life Insurance Policy
Not every life insurance policy offers the same coverage. It depends on the type of online insurance plan you buy. There are several types of life insurance policies available, be it term insurance, whole life insurance, ULIPs, and endowment plans.
The total cost or premium of an online insurance plan for life cover depends on the combination of chosen policy type and specific features like sum assured, policy period, etc.
Factor #5 Additional Online Insurance Riders
You can enhance the coverage of an online insurance policy by including riders to the base policy at an additional premium. These riders are meant to add another layer of insurance protection to your policy. The more rider you add to an online insurance plan, the higher will be the insurance premium.
Steps to Compare and Buy Online Insurance Plans
Step 1>
Make sure you analyse your requirements carefully before selecting an online insurance plan. Decide if you want basic life coverage or additional benefits as well with an online insurance policy.
Step 2>
Compare online insurance plans from different brands. Keep the list of parameters handy for quick comparison.
Step 3>
Use online insurance calculators to adjust coverage and other variables. Look for the best online insurance plan that offers maximum benefits at a price you can afford.
Step 4>
Go through the features and benefits of the top three-four online insurance plans in detail. Make a list of questions that you would like to ask about these plans and connect with the customer support team.
Step 5>
Once you have selected an online insurance plan, proceed to buy it online on the insurer’s website. Verify the details of the purchased online insurance policy once you receive it offline. In case of any discrepancy, connect with the insurer and get things changed at the earliest.
Why Choose Axis Max Life?
Frequently Asked Questions

Can we buy insurance online?
All individuals who fulfil the essential criteria of various insurance policies can buy them online. The online insurance buying or renewing process is quite easy and saves both time and money.
At Axis Max Life Insurance, we offer various life insurance plans online. Explore the range of products we provide and live with peace of mind.
At Axis Max Life Insurance, we offer various life insurance plans online. Explore the range of products we provide and live with peace of mind.
Is it safe to buy insurance online?
It is safe to purchase online insurance plans. All the customer-related details are kept safe in the online database maintained by the insurers, while the payments are accepted through secure payment gateways.
Can online insurance be cancelled?
If a policyholder feels that the purchased policy does not match his or her expectations, he is allowed to cancel it during the free-look period and get a refund. It is the period within which an online insurance policy can be terminated without charging penalties on the buyer.
How easy is it to buy insurance online?
The online insurance buying process is quite easy and can be completed in just a few clicks or taps online. You can buy insurance online irrespective of the time or place you are at.
What is a step-by-step process to buy online plans?
You can purchase any Axis Max Life online plan by following 6 simple steps:-
1. Visit www.axismaxlife.com
2. Click on "Get quote" of the insurance plan you wish to purchase. Fill in the required details to get your personalised quote for the plan.
3. Enhance your cover by choosing the riders
4. Make Payment via host of secure payment options
5. Fill in the proposal form & schedule medicals in case required
6. Upload required documents.
1. Visit www.axismaxlife.com
2. Click on "Get quote" of the insurance plan you wish to purchase. Fill in the required details to get your personalised quote for the plan.
3. Enhance your cover by choosing the riders
4. Make Payment via host of secure payment options
5. Fill in the proposal form & schedule medicals in case required
6. Upload required documents.
What is difference between Term insurance and whole life insurance? Which one should I buy?
Term insurance plans provide cover for a fixed period or 'term'. Axis Max Life's term plans offer coverage for 50 years (upto maximum age of 85 years). Term insurance plans are most affordable way of purchasing insurance and you can buy large a cover amount for a relatively small premium.
Whole life insurance policies cover you till the time of your death (upto a maximum age of 100, in most cases). In a sense, with a whole life plan, your family is assured of a payout in the event of your death. Given the high probability of death by such an advanced age, whole life insurance policies are significantly costlier than a term insurance plan.
Term life insurance is recommended in your earning years when your family is growing and your financial responsibilities outweigh your income. Whole life Insurance can be considered as an investment that will pass on to your family as a legacy. The key criteria for choosing an insurance policy should be the life cover requirement that stems from a financial planning exercise. Based on your life stage and investable income, you can make a choice
Whole life insurance policies cover you till the time of your death (upto a maximum age of 100, in most cases). In a sense, with a whole life plan, your family is assured of a payout in the event of your death. Given the high probability of death by such an advanced age, whole life insurance policies are significantly costlier than a term insurance plan.
Term life insurance is recommended in your earning years when your family is growing and your financial responsibilities outweigh your income. Whole life Insurance can be considered as an investment that will pass on to your family as a legacy. The key criteria for choosing an insurance policy should be the life cover requirement that stems from a financial planning exercise. Based on your life stage and investable income, you can make a choice
Will my premium amount increase with age?
No. The base premium amount remains constant during the entire duration of the policy and only the tax component can change and will be as per the prevalent Tax laws.
Hence it is advised to purchase term insurance at an early age. A Rs 1 cr cover at age 25 years will cost Rs 7,670/year for a policy term of 40 years. At age 30, the same cover will cost Rs 10,148/year which is 32% higher.
Hence it is advised to purchase term insurance at an early age. A Rs 1 cr cover at age 25 years will cost Rs 7,670/year for a policy term of 40 years. At age 30, the same cover will cost Rs 10,148/year which is 32% higher.
How much life cover should I buy in a Term plan?
The most common thumb-rule for selecting the cover amount (sum assured) is:
Sum assured = 10 X Annual income + outstanding loan amount
This is however a very broad rule and you should decide the cover amount after taking into account the number of your dependants, your income and liabilities and estimating the cost of sustaining the lifestyle for your family in your absence.
Axis Max Life can provide you a cover of 20X of your income depending upon your age and income. It is advisable to go for the maximum cover, since in a term plan you get high cover by paying a nominal premium.
Sum assured = 10 X Annual income + outstanding loan amount
This is however a very broad rule and you should decide the cover amount after taking into account the number of your dependants, your income and liabilities and estimating the cost of sustaining the lifestyle for your family in your absence.
Axis Max Life can provide you a cover of 20X of your income depending upon your age and income. It is advisable to go for the maximum cover, since in a term plan you get high cover by paying a nominal premium.
What is an e-insurance account (EIA)? Why is it mandatory?
An e-insurance account (EIA) allows you to hold all your insurance policies electronically under a single e-insurance account similar to how a demat account allows you to hold your stock and mutual fund investments.
There are 4 insurance repositories NSDL Database Management Ltd, Central Insurance Repository Ltd, Karvy Insurance Repository Ltd and CAMS Repository Services Ltd. An e-insurance account can be opened directly with any one of them. All insurers are required by law to open an e-insurance account for the policyholders within 15 days of selling them an insurance policy online.
With an electronic form of your life insurance policy, there is no risk of losing the physical copy and it becomes easier for you or your nominees to track the details of your policies.
There are 4 insurance repositories NSDL Database Management Ltd, Central Insurance Repository Ltd, Karvy Insurance Repository Ltd and CAMS Repository Services Ltd. An e-insurance account can be opened directly with any one of them. All insurers are required by law to open an e-insurance account for the policyholders within 15 days of selling them an insurance policy online.
With an electronic form of your life insurance policy, there is no risk of losing the physical copy and it becomes easier for you or your nominees to track the details of your policies.
ARN: PCP/OIP/18102022
Source:
1. https://pubmed.ncbi.nlm.nih.gov/23331196/
1. https://pubmed.ncbi.nlm.nih.gov/23331196/
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