Axis Max Life Insurance
Term Insurance
Investment Plans
Healthcare Plans
NRI Plans
Calculators
Select a method to track policy

If you have recently calculated a quote of Axis Max Life insurance product(s), your e-Quote number can be found in email / SMS sent.

Join as Advisor
Individual IconIndividualNon-Individual Icon
Non-IndividualHUF / Partnership / Employer-Employee / Keyman

MAIN CATEGORY

Life Insurance PlansSide Arrow Icon

    ResourcesArrow Down Icon
    • Gold Rate
    • Check CIBIL Score
    • Branch Locator
    • Blogs

    Claim CentreSide Arrow Icon

      Renew PolicySide Arrow Icon

        Become a Life AdvisorSide Arrow Icon

          About UsSide Arrow Icon

            Contact UsSide Arrow Icon

              Continue Your JourneySide Arrow Icon

                Web StoriesArrow Down Icon
                • Income Tax Rules Changes
                • Home>
                • Investments>
                • Max Life Nifty 500 Momentum 50 Fund
                • What is the Max Life Nifty 500 Momentum 50 Index Fund?
                • What is Momentum Investing?
                • Snapshot of Max Life Nifty 500 Momentum 50 Index Fund
                • Reasons to Invest in Max Life Nifty 500 Momentum 50 Index Fund
                • How does the Nifty 500 Momentum 50 Fund Work?
                • Top Constituents of Max Life Nifty 500 Momentum 50 Fund
                • Performance of Max Life Nifty 500 Momentum 50 Fund
                • Why Invest in the Max Life Nifty 500 Momentum 50 Fund?
                • How to Invest in Max Life Nifty 500 Momentum 50 Index Fund?
                • Related Index Fund Investment Options from Axis Max Life

                Max Life Nifty 500 Momentum 50 Index Fund

                Over the past few years, the interest rates of low-risk fixed return instruments have struggled to keep pace with inflation. In such a situation, investing in market-linked instruments has gained greater popularity among investors. While conventional wisdom regarding market-linked

                lass="text-link-secondary cursor-pointer underline">investment options suggests that the investor should buy a stock at the lowest point and sell at the highest, it is actually quite difficult to put in practice. This is where, momentum investing comes in.

                 

                Max Life Nifty 500 Momentum 50 Index Fund is a newly launched Index fund that can help investors benefit from the momentum investment strategy while incorporating flexi cap diversification of investments. Read on to know more about this index fund, its key features, momentum investment strategy, and the benefits of investing in this fund.>

                ...Read More

                Axis Max Life Investment Plans

                image tax_icon_cf96354d88_6c0e2006bc
                Tax Savings upto Rs 46,800##
                image guard_icon_8e4d2783d2_9fc3bc25a9
                99.65% Death Claim Paid Ratio^
                image discount_647a696102_3fae286ec7
                High Growth Fund Return 32.7%~^
                image zero_commission_5b92cff907_6c6f346aed
                SIP^*+ Life Cover
                banner3_desktop_rohitt_ritika.webp
                image tax_icon_cf96354d88_6c0e2006bc
                Tax Savings upto Rs 46,800##
                image guard_icon_8e4d2783d2_9fc3bc25a9
                99.65% Death Claim Paid Ratio^
                image discount_647a696102_3fae286ec7
                High Growth Fund Return 32.7%~^
                image zero_commission_5b92cff907_6c6f346aed
                SIP^*+ Life Cover
                image nfo_ribbion_01_b7a49a8d0c
                Past Returns
                image twentyonepercentreturn%20%282%29

                Multifactor Index Fund@$

                Capital Guarantee*# Plans
                image term_life_ins_icon_e2a3b39ef0

                100% Investment Protection

                Tax Free Income with ULIP
                image save_more_taxes_6181fcb93f

                Section 80C & 10(10D)*4

                Save Tax, Online Exclusive
                image money_back_821d401ae6_6a6a47cf28_17c1df6ee9

                7.45%6Guaranteed Return Plans

                image nri_icon

                Investment Plans for NRI

                Retirement Plans
                image retirementplanning

                Get 25.7k/Month for 25 Years

                Disclaimer:

                In Unit Linked Policies, the investment Risk in the investment portfolio is borne by the policyholder.

                Get 1 Cr. on Maturity by Investing Rs. 30,000/Month*&

                With Axis Max Life Investment Plans

                Generate wealth with high returns + Inbuilt life cover to protect your family

                • Benefit image 1: General benefits
                  Growth Potential: Smallcap companies can become midcap or even largecap companies in the future.
                • Benefit image 2: General benefits
                  Unbiased Stock Selection: Prebuilt portfolio to match the components of the index result in unbiased stock selection.
                banner2-desktop-rohit.webp

                Maximise Your Savings With Axis Max Life Investment Plans

                Select Country

                image chevron_down_navigate_7dd1121f7c
                image we_dont_spam_2_d4af8fb993

                Select options

                What is the Max Life Nifty 500 Momentum 50 Index Fund

                As already mentioned, the Nifty Momentum Quality Index Fund will track the performance of the Nifty 500 Momentum Quality 50 Index within the margins of tracking error. As a result, the stocks featured in the portfolio of this scheme will feature the same composition and weight as the NSE index that is being tracked.

                So, some key features of the stocks that this fund will invest in, include:

                What is Momentum Investing?

                The momentum investing strategy is an investment approach that seeks to select and invest in stocks that have recently witnessed an increase in prices. The strategy is based on the premise that the price of such stocks will be driven upwards based on the momentum of increased investor interest.

                Once the investor has identified and purchased such high momentum stocks, they are typically held till the momentum weakens in the future. At that point, the stocks with weakening momentum are sold at a profit.

                 

                A number of indices in India currently track the performance of stocks that have high momentum scores. These include the Nifty Midcap 150 Momentum 50 Index and the Nifty 500 Momentum 50 Index. The newly launched Max Life Nifty 500 Momentum 50 Index Fund would replicate the constituents and performance of the Nifty 500 Momentum 50 Index within the margins of tracking error.

                Snapshot of Max Life Nifty 500 Momentum 50 Index Fund

                The following is a quick snapshot of the Max Life Nifty 500 Momentum 50 Index Fund, highlighting its key features:

                ParticularsDetails
                MethodologyNormalised momentum score-based weightage of individual stocks
                BenchmarkNifty 500 Momentum 50 Index
                Risk ProfileVery High
                Number of Constituents (securities)Top 50 companies selected from Nifty 500 Index based on normalised momentum score of individual stocks
                Stock UniverseTop 500 NSE-listed stocks based on market capitalization
                ObjectiveTo invest in a basket of stocks by replicating their weights as in Nifty 500 Momentum 50 Index and generate returns as closely as possible to the index, within the margin of tracking error. The 50 stocks featured in the scheme portfolio would include large, mid and small cap stocks resulting in a multi-cap fund portfolio.

                Reasons Why You Should Invest in Max Life Nifty 500 Momentum 50 Index Fund

                The Max Life Nifty 500 Momentum 50 Index Fund would feature a flexicap approach by replicating the Nifty 500 Momentum 50 Index. This is because the 50 constituent stocks featured in this Index are drawn from the broad-based Nifty 500 Index.

                 

                The Nifty 500 Index comprises 100 large cap stocks along with 150 midcap stocks and 250 small cap stocks. Additionally, since normalised momentum score is a sector-agnostic selection criterion, the scheme offers diversification across sectors.

                 

                The combination of flexi-cap asset allocation along with momentum investing approach in a single investment has the potential to diversify the investment portfolio and provide high returns in the long term. This diversification across market caps and sectors would also help reduce the overall investment risk by safeguarding investors from cyclical performance of markets.

                 

                The Max Life Nifty 500 Momentum 50 Index would be the second momentum strategy-based fund launched by Axis Max Life Insurance after the midcap oriented Max Life Midcap Momentum Index Fund (launched in January 2024). The new launch further expands the portfolio of Index Funds launched by Axis Max Life Insurance in the past, such as, Max Life Smallcap Quality Index Fund (launched August 2023) and Max Life Nifty Alpha 50 Index Fund (launched May 2024).  

                How does the Nifty 500 Momentum 50 Fund Work?

                The Max Life Nifty 500 Momentum 50 Fund would replicate the composition and weight of the basket of 50 equity stocks featured on the Nifty 500 Momentum 50 Index. The goal of this index fund would be to mimic the performance of the index as closely as possible within the margins of applicable tracking error.

                So, the stocks featured in the portfolio of the fund will have the below features:

              • The stocks will belong to companies domiciled in India
              • These equity stocks will be listed on the National Stock Exchange or NSE
              • Only stocks that are part of Nifty 500 Index are eligible
              • Stocks with low liquidity cannot be part of the fund portfolio
              • Once a basket of stocks that are deemed eligible based on the above criteria have been filtered out of the broad-based Nifty 500 Index, the individual normalised momentum score of each stock is calculated. The 50 stocks with the highest normalised momentum scores are subsequently included in the index and the fund will specifically invest in these stocks.

                Furthermore, similar to the index, the weight of an individual stock in the fund portfolio is based on a combination of the free float market cap of the stock and the momentum score of the individual stock.

                So, the Max Life Nifty 500 Momentum 50 Index Fund will replicate the constituent stocks of the Nifty 500 Momentum 50 Index with the exact same weights also perform portfolio re-balancing based on the rebalancing schedule of the index.

                Top Constituents of Max Life Nifty 500 Momentum 50 Fund

                As mentioned in the previous section, the Max Life Nifty 500 Momentum 50 Fund comprises the top 50 NSE stocks selected on the basis of their normalised momentum score. The scheme itself will be passively managed, so it will mimic the weightage of Nifty 500 Momentum 50 Index. The top 10 constituents of the index and by the new are tabulated below, along with their individual weights as of 28 June 2024:

                Company NameWeight (%)
                Trent Ltd.5.10
                Adani Ports and Special Economic Zone Ltd.5.05
                Siemens Ltd.4.94
                Bharat Electronics Ltd.4.91
                Mahindra & Mahindra Ltd.4.90
                Bajaj Auto Ltd.4.89

                Along with the top constituents of the index, here are the different sectors that are featured on Nifty 500 Momentum 50 Index as of 28 June 2024:

                SectorWeight (%)
                Capital Goods33.96
                Financial Services16.29
                Automobile and Auto Components14.21
                Power10.45
                Consumer Services5.10
                Services5.05
                Consumer Durables3.39
                Metals & Mining2.79
                Construction2.51
                Oil, Gas & Consumable Fuels1.84
                Realty1.82
                Healthcare1.50
                Chemicals1.07

                As we can see, the Nifty 500 Momentum 50 Index is diversified across multiple sectors which can help investors benefit from the positive performance of various sectors while mitigating the potential impact of poor performance by a specific sector. Since this diversification will be replicated by the Max Life Nifty 500 Momentum 50 Fund, investors would benefit from the flexi-cap diversified approach of this scheme.

                Performance of Max Life Nifty 500 Momentum 50 Fund

                Since the Max Life Nifty 500 Momentum 50 Fund is a new fund, there is no returns data for this specific fund as of yet. However, since the aim of the fund is to mirror the index and generate comparable returns within the margins of tracking error, the returns of the Nifty 500 Momentum 50 Index can serve as suitable starting point.

                Below are the historical absolute and CAGR returns of the Nifty 500 Momentum 50 Index over different time periods versus the parent Nifty 500 Index:

                Index Name1 Year Returns3 Year Returns5 Year Returns10 Year Returns
                Nifty 500 Index39.56%20.60%20.73%15.68%
                Nifty 500 Momentum 50 Index82.00%35.00%34.00%25.40%

                Note: The above returns data for the indices is as of 11 July 2024.

                While the historical data may be used as a guidance regarding potential returns of the index fund, it is best to bear in mind that past returns do not guarantee that the same level of performance will be maintained in the future. You can also easily use an index fund calculator to estimate how your wealth would grow by investing in this type of fund.

                Why Should Your Invest in the Max Life Nifty 500 Momentum 50 Fund?

                Some of the key reasons to consider investing in this index fund via the Unit Linked Insurance Plan route include:

                 

              • Potential for long-term wealth creation and inflation beating returns through equity market-linked returns
              • Inclusion of momentum strategy to diversify portfolio
              • Enable flexi-cap investments to mitigate overall portfolio risk
              • Allows transparent in stock selection through index investing
              • Eliminates the possibility of fund manager bias by mirroring index composition
              • Periodic rebalancing of portfolio to benefit from changing market conditions
              • Life Cover offered with the scheme for added protection
              •  

                Now that you have a better understanding of the key benefits that this fund can offer investors, let’s take a closer look at how you can invest in the Max Life Nifty 500 Momentum 50 Index Fund.

                How to Invest in Max Life Nifty 500 Momentum 50 Index Fund?

                Those who want to invest in the Max Life Nifty 500 Momentum 50 Index Fund can do so through the ULIP offerings currently available with Axis Max Life Insurance. So, investors will also get life insurance benefit by investing in this fund through Axis Max Life ULIP Plans.

                During the New Fund launch period this fund can be availed through:

                 

              • Axis Max Life Online Savings Plan
              • Axis Max Life Fast Track Super Plan
              • Axis Max Life Flexi Wealth Advantage Plan and
              • Axis Max Life Capital Guarantee Solution* that offer Axis Max Life Online Savings Plan as the market-linked product.
              • Note: *Capital Guarantee solution is a life insurance solution that provides life cover and helps you earn market linked returns through a ULIP product (OSP in this case), and the promise of guarantee returns (equal to ROP) with Axis Max Life Smart Wealth Advantage Guarantee Plan.

                Subsequent to completion of the NFO period, Investors can also opt for this fund through:

              • Axis Max Life Platinum Wealth Plan
              • Axis Max Life Flexi Wealth Plus Plan and
              • Axis Max Life Smart Flexi Protect Solution
              • Additionally, existing investors of the above Axis Max Life ULIP Plans can also transfer their existing investment to the new fund. This can allow them to benefit from the unique combination of flexi cap approach and momentum investment strategy through the same scheme.

                Note: In ULIP Plans investment risk is borne by the investor.

                Other Index Fund Investment Options Offered by Axis Max Life Insurance

                Other than the newly launched Max Life Nifty 500 Momentum 50 Fund, Axis Max Life Insurance has introduced 3 other index funds based on smart beta indices. These are Nifty Small Cap Quality Index Fund, Midcap Momentum Index Fund and Nifty Alpha 50 Fund in August'23, January'24, and May'24 respectively.

                In the case of the MLI Nifty Small Cap Quality Fund, the focus is on the top 50 high quality stocks of small cap companies that are part of the Nifty Smallcap 250 Index. On the other hand, the Max Life Nifty Midcap Momentum Fund focuses on 50 stocks (selected on the basis of their momentum score) of mid-cap companies from the larger pool of Nifty Midcap 150 Index. The Nifty Alpha 50 Fund invests in stocks with the highest Jensen's Alpha scores.

                The first two funds focus on stocks belonging to a single type of market capitalisation only, i.e. small cap and mid cap, respectively. Whereas, in the case of Max Life Nifty Alpha 50 Fund, the high alpha stocks are drawn from stocks of different market capitalization that offer a more diversified flexicap approach to passive investing.

                Similarly, the Nifty 500 Momentum 50 Fund also features a flexicap approach allowing investors to diversify their investments across different market capitalisations while incorporating the potentially high growth momentum investment strategy.

                ARN: Aug24/Bg/17N

                Share your Valuable Feedback

                Rating Icon

                0

                Rated by 0 customers

                Was the Information Helpful?

                Rate this product

                Very Good

                Related Articles

                invest-in-nifty-stocks.webp

                Momentum Investing – Meaning, Strategy, Benefits and Limitations

                Know the definition of momentum investing, how this investment strategy works in equity investments, its key benefits and its potential limitations.

                Read More
                equity-funds1.webp

                Max Life Midcap Momentum Index Fund NAV Value, Performance, Returns Calculator and Detailed Portfolio

                Get the detailed portfolio of Axis Max Life Insurance Midcap Momentum Index Fund including latest NAV Value and Performance. Also calculate returns on your investment using the Returns Calculator.

                Read More
                image Large_cap_2_98dafa095a

                What is Nifty 500 Momentum 50 Index: Stocks, Methodology and Returns

                Check details of Nifty 500 Momentum 50 Index with details of key sectors, historic performance, stock selection methodology and details of the 50 high momentum flexicap stocks featured on this strategy index.

                Read More
                More Resourceful Articles

                Popular Searches

                ULIP PlanTax Saving InvestmentTax CalculatorULIP Returns CalculatorULIP Saving PlanInsurance CalculatorOnline InsuranceHow to Save Tax with UlipsHow to Choose the Best Investment PlanWhat is Investmentulip benefitsTerm PolicyTerm Insurance Premium CalculatorSmart Term Plan PlusCritical Illness PolicyClaim Settlement RatioBest Life Insurance PolicyOnline InsuranceChild InsuranceRetirement PlanBest Saving PlansGroup Insurance PlanChoose Best Health Insurance PlanBecome an agentTypes of Best Investment Plan In IndiaBest Investment Options In IndiaCapital Guarantee SolutionFixed Deposit Interest CalculatorBest FD schemeRecurring Deposit CalculatorFree CIBIL ScoreBest RD SchemeWhat is SIPSIP Return CalculatorEndowment PolicyAccident Insurance PolicyHow To Calculate Compound InterestHow To Invest In GoldGold Rate in IndiaReturn on Investment Calculator IndiaSmart FD PlanTerm Insurance for HousewifeTop Mutual FundsTerm Plan for Self EmployedTerm Insurance for Senior CitizenLife Insurance for NRIBest Term Plan for Women
                Online Sales Helpline
                • Whatsapp: 7428396005Send ‘Quick Help’ from your registered mobile number
                • Phone: 0124 648 890009:30 AM to 06:30 PM
                  (Monday to Sunday except National Holidays)
                • service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                Customer Service
                • Whatsapp: 7428396005Send ‘Hi’ from your registered mobile number
                • 1860 120 55779:00 AM to 6:00 PM
                  (Monday to Saturday)
                • service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                NRI Helpdesk
                • +91 11 71025900, +91 11 61329950 (Available 24X7 Monday to Sunday)
                • nri.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                Image for the vector icon
                stickyImage
                ₹10K/month invested since 2005 would've been ₹2.12Cr@$
                Image for the logo
                tickMark
                21% Past Returns@$
                tickMark
                Save Tax up to 46,800##
                • Critical Illness
                • Term Plan with Return of Premium
                • Claim Settlement Ratio
                • Smart Secure Plus Plan
                • Continue with existing eQuote
                • Term Insurance for Housewife
                • Zero Cost Term Insurance
                • Smart Term Plan Plus
                • Life Insurance Plans
                • Online Insurance Plans
                • Retirement Plans
                • Group Insurance Plans
                • Child Insurance Plans
                • Health Insurance Plans
                • NRI Plans
                • ABHA Card
                • Pay Premium Online
                • Customer Login
                • Existing Customers Plans
                • Claims Centers
                • Download Policy Pack
                • View Policy Details
                • Electronics Insurance Account
                • Frequently Asked Questions(FAQs)
                • Premium Payment Options
                • Track Application
                • Contact Us
                • Update Personal Details
                • Change Nominee
                • Download Forms
                • Update PAN Card
                • Service TATs
                • Certificate of Insurance
                • Term Insurance Calculator
                • Income Tax Calculator
                • Saving Plan Calculator
                • Compound Interest Calculator
                • Insurance Calculators
                • FD Calculator
                • CIBIL Credit Score
                • RD Calculator
                • PPF Calculator
                • ROI Calculator
                • SIP Calculator
                • NPS Calculator
                • Lumpsum Calculator
                • NSC Calculator
                • Step Up SIP Calculator
                • BMI Calculator
                • SSY Calculator
                • Retirement Planning Calculator
                • SWP Calculator
                • APY Calculator
                • EMI Calculator
                • ELSS Calculator
                • Home Loan Insurance Calculator
                • ULIP Plans
                • Tax Saving Investment
                • Smart Wealth Plan
                • Assured Wealth Plan
                • Smart Wealth Income Plan
                • Flexi Wealth Advantage Plan
                • Savings & Income Plans
                • Smart Fixed-return Digital Plan
                • Money Back Policy
                • Max Life UL Life Growth Super Fund
                • Max Life High Growth Fund
                • Max Life UL Life Secured Fund
                • Max Life UL Sustainable Equity Fund
                • Max Life Nifty Smallcap Quality Index Fund
                • Max Life UL Life Balanced Fund
                • Max Life UL Pure Growth Fund
                • Max Life UL Secure Plus Fund
                • Max Life UL Life Growth Fund
                • Max Life UL Life Conservative Fund
                • Max Life UL Life Diversified Equity Fund
                • Max Life UL Money Market ii Fund
                • Max Life UL Life Dynamic Bond Fund
                • Max Life Midcap Momentum Index Fund
                • Income Tax Slab 2024-25
                • Nifty 500 momentum 50 fund
                • Axis Max Life Sustainable Yield Index Factsheet
                • Max Life Sustainable Wealth 50 Index Fund
                • Axis Max Life Sustainable Yield Index
                • Axis Max Life Smart Innovation Fund
                • Axis Max Life Nifty 500 Multifactor 50 Fund
                • Axis Max Life Nifty 500 Multifactor 50 Index
                • bima-bharosa
                • Why Axis Max Life
                • Know Our Story
                • Awards & Achievement
                • CSR
                • ESG
                • Diversity, Equity & Inclusion
                • Media Center
                • Our Leadership
                • Public Disclosures
                • ISNP Details
                • All About Claims
                • Become An Agent
                • NAV Performance
                • Monthly Factsheets
                • Fund Portfolio
                • NAV Performance & Benchmark
                • Monthly Fund Snapshot
                • Annual Investment Report
                • Axis Max Life Branches
                • Investors
                • Key Company Policies
                • Careers
                AppstoreImgGooglePlayStoreImg
                AppstoreImgGooglePlayStoreImg
                • IRDAI Consumer Education Website
                • Agent Suspended & T.
                • Do Not Disturb
                • Insurance Ombudsman
                • Privacy Policy
                • Disclaimers
                • Service TATs
                • Grievance Redressal
                • Bima Bharosa
                • Unclaimed Amount
                • Withdrawn Plans
                • Sitemap
                • UW Approach & Philosophy

                Group Sites

                • AXIS BANK
                • MAX INDIA
                • MAX FINANCIAL SERVICES
                • ANTARA SENIOR LIVING
                • MAX LIFE PENSION FUND MANAGEMENT

                BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

                IRDAI clarifies to public that:
                • • IRDAI is not involved in activities like selling insurance policies, announcing
                  bonus or investment of premiums.
                • • Public receiving such phone calls are requested to lodge a police complaint.

                IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
                Corporate Identity Number (CIN): U74899PB2000PLC045626.
                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

                DISCLAIMERS

                Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

                Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

                Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

                Online Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

                Fax Number: 0124-4159397.

                Email ids: service.helpdesk@axismaxlife.com

                Website: www.axismaxlife.com

                Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

                *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

                Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

                Celeb disclaimer (if Rohit Sharma / Ritika Sajdeh image being used):

                The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

                Disclaimers for Market Linked Plans & Saving plans:

                THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

                Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

                Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

                *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

                *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

                Privacy Policy

                ^^On completion of policy term

                The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

                Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

                > Original policy document

                > Original/attested copy of death certificate issued by local municipal authority

                > Death claim application form (Form A)

                > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

                > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

                2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

                315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Smart Term Plan Plus (UIN: 104N127V02). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

                4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

                • Original policy document
                • Original/attested copy of death certificate issued by local municipal authority
                • Death claim application form (Form A)
                • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
                • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

                6Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 30,000/- per month (exclusive of all applicable taxes) with 7.45% return. Life Insurance is available with this product

                7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V14)

                8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

                9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V11)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

                ##Tax conditions :

                ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

                CI Rider disclaimers:

                AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

                >Extended cover of up to 85 years is available with gold and platinum variant only

                @64 critical illnesses covered in platinum and platinum plus variant on payment

                22 critical illnesses covered in gold and gold plus variant

                *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

                ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

                ~1 Conditions for Special exit value:

                Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

                ~2 Voluntary Top-up Sum assured:

                Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

                ^^*^^Free look period conditions:

                The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

                ^Individual Death Claim Paid Ratio as per audited financials for FY 2023-2024

                #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V02).

                #3Tax benefits as per prevailing tax laws, subject to change

                Terms and conditions for availing 5% employee discount:

                <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

                Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

                The premium shall be adjusted on the due date even if it has been received in advance.

                For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

                For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

                For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

                For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                *~Disclaimers

                Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

                ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

                #With “Save the date”, you can choose to take your annual income to any special date in a year.

                ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

                ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

                #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

                ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

                @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

                #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

                ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

                ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

                ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

                ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

                ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

                ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V02) - Regular Cover with a life cover of Rs. 1 Cr.

                ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

                ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

                ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

                *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

                *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

                *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

                @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

                @4Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN:104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate.

                @5Disclaimer: Standard premium for 20-year old healthy female, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V02) Sum Assured of 1 Cr | The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @6Disclaimer: The policyholder will get back 200% of total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums (if any) (excl. of GST), if the policyholder exercises this option at policy year (Policy Term-10) only. This option will not applicable for Regular Pay and Pay Till 60. The minimum policy term will be 40 years for special exit value.

                @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @8Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

                Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

                Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

                ~4Subject to submission of all documents required for GST waiver. GST waiver/refund is not applicable for ULIP plans.

                Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

                Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V13). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

                Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06)) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

                Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

                For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

                Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium: 11.33 lakh
                930/Month
                Total Premium: 7.08 lakh
                1,500/Month
                Total Premium: 11.42 lakh
                938/Month
                Total Premium: 7.14 lakh
                2,251/Month
                Total Premium: 17.13 lakh
                1,407/Month
                Total Premium: 10.71 lakh
                2,675/Month
                Total Premium: 20.37 lakh
                1,672/Month
                Total Premium: 12.73 lakh
                25 Years (PPT: 60 years)1,966/Month
                Total Premium: 13.40 lakh
                1,228/Month
                Total Premium: 8.38 lakh
                2,054/Month
                Total Premium: 14.06 lakh
                1,284/Month
                Total Premium: 8.75 lakh
                3,081/Month
                Total Premium: 21.01 lakh
                1,926/Month
                Total Premium: 13.13 lakh
                3,607/Month
                Total Premium: 24.59 lakh
                2,255/Month
                Total Premium: 15.37 lakh
                35 Years (PPT: 50 years)3,182/Month
                Total Premium: 18.08 lakh
                1,989/Month
                Total Premium: 11.30 lakh
                3,592/Month
                Total Premium: 20.41 lakh
                2,245/Month
                Total Premium: 12.76 lakh
                5,388/Month
                Total Premium: 30.61 lakh
                3,367/Month
                Total Premium: 19.13 lakh
                5,947/Month
                Total Premium: 33.79 lakh
                3,717/Month
                Total Premium: 21.12 lakh
                45 Years (PPT: 40 years)5,971/Month
                Total Premium: 27.14 lakh
                3,732/Month
                Total Premium: 16.96 lakh
                6,629/Month
                Total Premium: 30.13 lakh
                4,143/Month
                Total Premium: 18.83 lakh
                9,944/Month
                Total Premium: 45.20 lakh
                6,215/Month
                Total Premium: 28.25 lakh
                12,546/Month
                Total Premium: 57.02 lakh
                7,841/Month
                Total Premium: 35.64 lakh
                55 Years (PPT: 30 years)11,656/Month
                Total Premium: 39.73 lakh
                7,285/Month
                Total Premium: 24.83 lakh
                13,719/Month
                Total Premium: 46.77 lakh
                8,574/Month
                Total Premium: 29.23 lakh
                20,578/Month
                Total Premium: 70.15 lakh
                12,861/Month
                Total Premium: 43.84 lakh
                26,160/Month
                Total Premium: 89.18 lakh
                16,350/Month
                Total Premium: 55.74 lakh
                60 Years (PPT: 25 years)16,846/Month
                Total Premium: 47.86 lakh
                10,529/Month
                Total Premium: 29.91 lakh
                19,966/Month
                Total Premium: 56.72 lakh
                12,479/Month
                Total Premium: 35.45 lakh
                29,949/Month
                Total Premium: 85.08 lakh
                18,718/Month
                Total Premium: 53.18 lakh
                37,689/Month
                Total Premium: 107.07 lakh
                23,555/Month
                Total Premium: 66.92 lakh

                 

                 

                Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium payable: 11.33 lakh
                930/Month
                Total Premium payable: 7.08 lakh
                1,500/Month
                Total Premium payable: 11.42 lakh
                938/Month
                Total Premium payable: 7.14 lakh
                2,251/Month
                Total Premium payable: 17.13 lakh
                1,407/Month
                Total Premium payable: 10.71 lakh
                2,675/Month
                Total Premium payable: 20.37 lakh
                1,672/Month
                Total Premium payable: 12.73 lakh
                25 Years (PPT: 60 years)1,707/Month
                Total Premium payable: 11.64 lakh
                1,067/Month
                Total Premium payable: 7.28 lakh
                1,744/Month
                Total Premium payable: 11.89 lakh
                1,090/Month
                Total Premium payable: 7.43 lakh
                2,616/Month
                Total Premium payable: 17.84 lakh
                1,635/Month
                Total Premium payable: 11.15 lakh
                2,972/Month
                Total Premium payable: 20.26 lakh
                1,858/Month
                Total Premium payable: 12.67 lakh
                35 Years (PPT: 50 years)2,617/Month
                Total Premium payable: 14.87 lakh
                1,636/Month
                Total Premium payable: 9.29 lakh
                2,905/Month
                Total Premium payable: 16.50 lakh
                1,815/Month
                Total Premium payable: 10.32 lakh
                4,357/Month
                Total Premium payable: 24.76 lakh
                2,723/Month
                Total Premium payable: 15.47 lakh
                4,801/Month
                Total Premium payable: 27.28 lakh
                3,000/Month
                Total Premium payable: 17.05 lakh
                45 Years (PPT: 40 years)4,794/Month
                Total Premium payable: 21.79 lakh
                2,996/Month
                Total Premium payable: 13.62 lakh
                5,061/Month
                Total Premium payable: 23.00 lakh
                3,163/Month
                Total Premium payable: 14.38 lakh
                7,591/Month
                Total Premium payable: 34.50 lakh
                4,744/Month
                Total Premium payable: 21.56 lakh
                9,496/Month
                Total Premium payable: 43.16 lakh
                5,935/Month
                Total Premium payable: 26.98 lakh
                55 Years (PPT: 30 years)8,883/Month
                Total Premium payable: 30.28 lakh
                5,552/Month
                Total Premium payable: 18.93 lakh
                10,102/Month
                Total Premium payable: 34.44 lakh
                6,314/Month
                Total Premium payable: 21.52 lakh
                15,153/Month
                Total Premium payable: 51.66 lakh
                9,471/Month
                Total Premium payable: 32.29 lakh
                19,378/Month
                Total Premium payable: 66.06 lakh
                12,111/Month
                Total Premium payable: 41.29 lakh
                60 Years (PPT: 25 years)12,611/Month
                Total Premium payable: 35.83 lakh
                7,882/Month
                Total Premium payable: 22.39 lakh
                14,826/Month
                Total Premium payable: 42.12 lakh
                9,266/Month
                Total Premium payable: 26.32 lakh
                22,239/Month
                Total Premium payable: 63.18 lakh
                13,899/Month
                Total Premium payable: 39.49 lakh
                27,941/Month
                Total Premium payable: 79.38 lakh
                17,463/Month
                Total Premium payable: 49.61 lakh