Disclaimer:
In Unit Linked Policies, the investment Risk in the investment portfolio is borne by the policyholder.
With Axis Max Life Investment Plans
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Kriti Arora
Insurance Writer
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Reviewed by
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Axis Max Life Flexi Wealth Advantage Plan enables you to develop a wealth portfolio for yourself and your loved ones while continuing to meet all of their aspirations and milestones. This plan aids to the acceleration of your wealth-creation goals by providing an array of valuable features and benefits like Loyalty Additions, Return of Charges, Auto Debit Boosters etc.
With Axis Max Life Flexi Wealth Advantage Plan, you now have the ability to fulfill your investment and wealth-creation goals by putting your money in a customized plan that lets you stay in control of your growth journey. Furthermore, the plan is designed in such a way that it accommodates your evolving financial needs as you move through different stages of life.
So, take a step towards a financially secure and stable future for yourself and your loved ones and build your wealth with Axis Max Life Flexi Wealth Advantage Plan.
1Charges eligible for return will be mortality charge on death benefit, policy administration charge and premium allocation charge and will exclude any extra mortality charge, mortality charge on WOP benefit, rider charge and Goods & Service Tax/any other applicable tax levied on the charges deducted
2The whole life plan variant starting with 5 years of premium payment term allows you to shield your loved ones for the whole of your life, and lets your wealth grow till 100 years of age.
~*
Enjoy Guaranteed Loyalty Additions to further enhance your Fund Value from 8th year onwards
#All premiums are payable at the beginning of year
Maturity Benefit
On maturity, you will be eligible to receive an amount, provided settlement option has not been exercised, equal to the Fund Value~* as applicable on the date of maturity of the policy, where the Fund Value will be calculated as: Fund Value~* = Summation of Number of Units in Fund(s) multiplied by the respective NAV of the Fund(s) as on the date of maturity.
Death Benefit
Irrespective of whether Waiver of Premium Benefit is opted or not opted at inception:
On death of the Life Insured anytime during the term of the policy, the nominee shall get higher of the following benefits, given the policy is in force:
*Sum assured is defined as below.
| PPT | Sum Assured |
| Single Pay | It is equal to Cover multiple* X Single premium |
| Limited Pay & Regular Pay | It is equal to Cover multiple* X Annualised premium |
Tax Benefits
You can avail of tax benefits on the premiums paid towards the policy and the proceeds received from it, depending on the prevailing tax laws at the time of payment of premium or receipt of benefits.
Return of Charges (RoC)
i. Wealth Variant: RoC basis the charges deducted from inception till maturity will be paid on the date of maturity.
| Premium Band | Mortality Charge on death benefit | Policy Administration Charge | Premium Allocation charge |
|---|---|---|---|
| Band 1 | 100% | 0% | 0% |
| Band 2 | 100% | 50% | 0% |
| Band 3 | 100% | 100% | 0% |
| Band 4 | 100% | 100% | 50% |
| Band 5 | 100% | 100% | 100% |
| Band 6 | 100% | 100% | 100% |
Guaranteed Loyalty Additions
You are eligible for Guaranteed Loyalty Additions (GLAs) under the product which differ according to the premium band that you choose. These shall be added to your fund value~* starting from the end of 8th policy year and at the end of each year thereafter (i.e. first GLA shall be credited at the end of 8th policy year and second at the end of 9th policy year and so on). GLA as a % of fund value~* for various premium bands as a percentage of fund value is as follows:
| Premium Band | GLA as a % of Fund Value from end of 8th policy year till maturity |
|---|---|
| Band 1 | 0.15% |
| Band 2 | 50% |
| Band 3 | 50% |
| Band 4 | 50% |
| Band 5 | 50% |
| Band 6 | 90% |
| Premium Band | Applicable from end of 8th policy year till PPT+10th year | Applicable from end of 8th policy year till PPT+10th year |
|---|---|---|
| Band 1 | Not Applicable | Not Applicable |
| Band 2 | 50% | 0.75% |
| Band 3 | 50% | 0.75% |
| Band 4 | 50% | 0.75% |
| Band 5 | 50% | 0.75% |
| Band 6 | 90% | 90% |
Auto Debit Booster
If you pay any of your first five year premiums (excluding the 1st premium) through auto debit mode of payment, an extra “auto debit booster” amount of 0.75% of premium will get added to your fund value~* at end of 5th policy year, provided all due premiums till date have been paid and the policy is in-force. This Feature is applicable under both Wealth & Whole Life variants. In case of death of the life insured during the first five policy years, the accrued booster as on the date of intimation of death shall be added to the fund value~*.
Flexibilities in Plan
i. Smart Withdrawals - Available under the whole life variant, It allows you to systematically withdraw money from your fund value~* (a pre-determined percentage of the fund) and plan a secondary income as per your need.
High Growth Fund
(SFIN: ULIF01311/02/08LIFEHIGHGR104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
34.39%
Benchmark 5 year Returns
34.56%
Nature of Fund
An open-ended equity multi-cap fund focussing on midcaps.
Investment Strategy
This multi-cap fund focuses on mid-cap equities; meaning it invests in companies with long-term high growth potential in terms of capital value assets. At least 70% of the Fund corpus is invested in equities, with the rest invested in government securities, corporate bonds and money market instruments. Hence, the risk involved is relatively higher.
Secure Plus Fund
(SFIN: ULIF01628/04/09LIFESECPLS104
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
6.72%
Benchmark 5 year Returns
6.58%
Nature of Fund
An open ended debt fund which invests across duration with bias towards government securities
Investment Strategy
(This Fund is available only under Systematic Transfer Plan (STP), Lifecycle Based Portfolio and Trigger Based Portfolio strategy) .The investment objective of the Fund is to provide higher security of investment by way of higher proportion of investment in sovereign papers that carry an implicit guarantee for repayment of principal and interest from the Government of India. This Fund invests in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. issued primarily by Government of India/State Governments, Corporate and banks. The Fund also invests in money market instruments as prescribed by IRDAI. No investment is made in equities.
Growth Super Fund
(SFIN: ULIF01108/02/07LIFEGRWSUP104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
22.07%
Benchmark 5 year Returns
22.28%
Nature of Fund
An open-ended equity fund focussing on large caps.
Investment Strategy
It is primarily an equity-oriented fund. At least 70% of the fund corpus is always invested in equities. The rest is invested in debt instruments in government, corporate and money market papers.
Growth Fund
(SFIN: ULIF00125/06/04LIFEGROWTH104)
Investment Group: Equity
Risk Profile | Medium
Fund 5 year Returns
14.49%
Benchmark 5 year Returns
14.52%
Nature of Fund
An open-ended hybrid fund with the equity portion focused on large caps.
Investment Strategy
This fund offers investments across multiple asset classes including Equities, Government Securities, Corporate Bonds and Money Market Instruments. The portfolio will contain a minimum of 20% with an upper limit of 70% invested in stocks. Remaining assets are allocated to debt instruments from Government, corporate and financial instruments.
Balanced Fund
(SFIN: ULIF00225/06/04LIFEBALANC104)
Investment Group: Balanced
Risk Profile | Medium
Fund 5 year Returns
11.27%
Benchmark 5 year Returns
11.36%
Nature of Fund
An open-ended hybrid fund investing in a mixture of debt instruments and equities.
Investment Strategy
This fund invests primarily in debt instruments, including Government Securities, Corporate Bonds, Money Market Instruments etc. Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. Up to 40% of its corpus can also be placed into equities, with a minimum requirement of 10% and up to a maximum of 40%.
Conservative Fund
(SFIN: ULIF00325/06/04LIFECONSER104)
Investment Group: Debt
Risk Profile | Medium
Fund 5 year Returns
8.15%
Benchmark 5 year Returns
8.18%
Nature of Fund
An open-ended hybrid fund investing predominantly in debt instruments.
Investment Strategy
Conservative Fund invests primarily in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. The Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. The Fund corpus invested is up to 15% in equities.
Secured Fund
(SFIN: ULIF00425/06/04LIFESECURE104)
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
6.79%
Benchmark 5 year Returns
6.58%
Nature of Fund
An open-ended debt fund that invests across duration.
Investment Strategy
This fund invests in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. authorised by IRDAI. The Government of India/ State Governments, Corporate and banks issues it. No investment is made in equities.
Diversified Equity Fund
(SFIN: ULIF02201/01/20LIFEDIVEQF104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
An open-ended equity multi-cap fund focussing on large and mid-caps.
Investment Strategy
The purpose of this fund is to invest at least 70% in equities across the entire market capitalisation range, primarily targeting large and mid-cap stocks from various companies to provide investors with long-term growth opportunities while preserving investment liquidity.
Money Market Fund II
(SFIN:ULIF02301/01/20LIFEMONMK2104)
Investment Group: Debt
Risk Profile | Low
New Fund
Nature of Fund
An open-ended liquid fund that invests only in money market instruments.
Investment Strategy
The purpose of the fund is to deliver returns linked to Money Market levels through a portfolio with minimal interest rate and credit risk to provide a high level of safety of capital.
Dynamic Bond Fund
(SFIN: ULIF02401/01/20LIFEDYNBOF104)
Investment Group: Equity
Risk Profile | Low
New Fund
Nature of Fund
An open-ended debt fund that invests for a duration with focus on corporate bonds.
Investment Strategy
The fund generates higher returns by investing in high-quality and safe debt instruments including Government securities, corporate bonds and money market instruments. The aim is to maximise returns by focusing on the portfolio’s safety and liquidity.
Sustainable Equity Fund
(SFIN: ULIF02505/10/21SUSTAINEQU104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
An open-ended equity fund investing in companies complying with ESG principles.
Investment Strategy
The fund aims to focus on investing in select companies that operate with social and environmental responsibility while following governance standards.
Pure Growth Fund
(SFIN: ULIF02630/12/22PUREGROWTH104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
Investments in this fund will specifically exclude companies dealing in Banking, Alcohol, Tobacco products, etc.
Investment Strategy
The fund provides medium- to long-term returns to the investors by actively managing portfolio through investment in equities, cash, and money market instruments. The fund will not invest in companies that derive significant share of income from sectors such as Alcoholic beverages, Tobacco and tobacco products, certain animal produce, Gambling, Banking & Financial Services, and Entertainment (cinema, TV, etc.).
Midcap Momentum Index Fund
SFIN: (ULIF02801/01/24MIDMOMENTM104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Midcap 150 Momentum 50 index.
Investment Objective
The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Midcap 150 Momentum 50 index. The fund will invest in the companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Nifty Alpha 50 Fund
(SFIN: ULIF02914/05/24ALPHAFIFTY104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 index.
Investment Objective
The fund to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment with highest alphas within the top 300 stocks by average freefloat market capitalisation. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Nifty 500 Momentum 50 Fund
(SFIN: ULIF03015/08/24MOMENFIFTY104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
To invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index.
Investment Strategy
The objective of fund is to invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment, with highest normalized momentum scores within the top 500 stocks by average free-float market capitalization. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Nifty Momentum Quality 50 Fund
(SFIN: ULIF03127/10/24MOMQUALITY104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error.
Investment Strategy
The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error. Nifty 500 Multicap Momentum Quality 50 Index invests in 50 stocks, i.e. 10 companies from large cap universe (stocks forming part of the Nifty 100), 15 companies from midcap universe (stocks forming part of the Nifty Midcap 150) and 25 companies from the small-cap universe (stocks forming part of the Nifty Smallcap 250) based on the combination of momentum and quality factor scores.
Sustainable Wealth 50 Index Fund
(SFIN: ULIF03223/12/24SUSTWEALTH104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
An open-ended quantitative passive index fund investing in 50 companies based on FCF Yield and Dividend Yield.
Investment Strategy
The objective of the fund is to invest in a basket of 50 stocks based on a proprietary equal weighted factor-based quantitative index designed to identify top-performing stocks from the NSE 500 universe based on Free Cash Flow Yield (FCF Yield) for non-financial companies and Dividend Yield for financial companies.
Smart Innovation Fund
(SFIN: ULIF03301/03/25INNOVATION104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
An equity-oriented scheme investing in innovative companies and business with the objective to generate long term capital appreciation.
Investment Strategy
Smart Innovation Fund is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively high.
Note: Returns are 5-year compounded annualised growth rate (CAGR). Past performance is not indicative of future performance. Star rating is Overall Rating. Rating and returns are as on 31st March 2025.
"The Above mentioned Fund returns are after deduction of Fund Management Charges (FMC)"
In the unit linked insurance policies, investment risk in the investment portfolio is borne by the policy holder. Past performance is not necessarily indicative of future performance. The linked insurance products do not offer any liquidity during the first five years of the contract the policyholder will not be able to surrender/withdraw the monies invested in linked insurance products completely or partially till the end of fifth year. Returns are 5 year compounded annualised growth rate (CAGR). Rating and returns are as on 31st March 2025.
© 2020 Morningstar. All Rights Reserved. The information, data, analyses and opinions (“Information”) contained herein: (1) include the proprietary information of Morningstar and its content providers; (2) may not be copied or redistributed except as specifically authorised; (3) do not constitute investment advice; (4) are provided solely for informational purposes; (5) are not warranted to be complete, accurate or timely; and (6) may be drawn from fund data published on various dates. Morningstar is not responsible for any trading decisions, damages or other losses related to the Information or its use. Please verify all of the Information before using it and don’t make any investment decision except upon the advice of a professional financial adviser. Past performance is no guarantee of future results. The value and income derived from investments may go down as well as up.
The ‘Morningstar Overall Rating’ is a quantitative assessment of a fund’s past performance-both return and risk-as measured from one to five stars, with one (1) being the lowest and five (5) being the best as on 31st March 2025.
You can opt for the Dynamic Fund Allocation option only at the inception of the policy. Under this option, assets under management shall be maintained amongst Growth Super Fund and Secure Fund in a pre-defined proportion that changes depending upon the years left to maturity as per the matrix below. Switching of existing Fund Value shall happen on the policy anniversary and Allocation of the premium received amongst the Funds shall happen on the date of receipt of such premium or premium due date, whichever is later, in the proportion mentioned in the table below. You do not have the option to redirect premiums or effect unit switches during the period this option is in force. You may opt out of the 'Dynamic Fund Allocation' option anytime during the Policy Term, which will then be effective from the next policy anniversary. Once opted out, 'Dynamic Fund Allocation' cannot be opted again. Also, after opting out, you can exercise free Switches or Premium Redirection options.
| Number of Years to Maturity | Assets under management to be maintained under the Growth Super Fund | Assets under management to be maintained under the Secure Fund |
|---|---|---|
| 16 – 30 | 80% | 20% |
| 11 – 15 | 60% | 40% |
| 6 - 10 | 40% | 60% |
| 0 - 5 | 20% | 80% |
The Discontinuance Policy Fund is available only in the case of policy surrender or discontinuance within the first five policy years.
| Fund Name | Government Securities | Corporate Bonds | Money Market & Cash Instruments | Equity & Equity related securities | Risk Rating |
|---|---|---|---|---|---|
| Discontinuance Policy Fund | 60-100% | Nil | 0-40% | Nil | Low |
Axis Max Life Flexi Wealth Advantage Plan is the perfect combination of life coverage and investment instrument for the modern investor. It is structured keeping in mind the need for personalised investment options and flexibility.
ARN: PDP/FWAP/140425
(Source: Individual Death Claim Paid Ratio as per Audited Financials for FY 2023-2024)
(Source : As reported to IRDAI, FY 2023-24)
In force (individual) (Source : Axis Max Life Public Disclosure, FY 2023-24)
(Source : Axis Max Life Public Disclosure, FY 2023-24)
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Read MoreTHE LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR
Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V04) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.
All Applicable Taxes, Cesses, and Levies as imposed by the Government will be deducted from the premiums received. (This disclaimer should be mentioned on the front page in the advertisements, where an example / benefit illustration with respect to the returns is being shown in the body of an advertisement.
Individual
