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Online Savings Plan for Wealth creation
All of us dream of a better future. A future that brings smiles to the faces of our loved ones. Fortunately, such smiles can become a reality with a little financial planning and disciplined investments.
Here is a plan that helps you invest systematically, thereby creating wealth to fulfill your dreams.
Axis Max Life Online Savings Plan (UIN: 104L098V06) provides the dual benefit of a lump sum payout for your goal along with protection from life's uncertainties. It also gives the flexibility to choose from a wide range of funds to suit your investment style and choice of policy term. What's more! With this plan, you can save taxes on your investments too.
...Read MoreAxis Max Life Online Savings Plan (UIN: 104L098V06) provides the dual benefit of a lump sum payout for your goal along with protection from life's uncertainties. It also gives the flexibility to choose from a wide range of funds to suit your investment style and choice of policy term. What's more! With this plan, you can save taxes on your investments too.
*T&C Apply. &#The monthly income functionality can be availed using the Smart Withdrawal functionality available in the Whole Life option in Axis Max Life Flexi Wealth Advantage Plan. The above monthly income values have been calculated at 8% smart withdrawal percentage. If at any instance during income period, the fund value becomes less than the minimum death benefit, which is defined as higher of sum assured and 105% of total premiums paid, the Smart Withdrawal will cease. It can be re-instated post submission of a request to the company. **#The fund value calculation is done by projecting historical returns of the fund chosen, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03).
With Axis Max Life ULIP Plans
Options to invest in Index Funds (Mid Cap, Small Cap or a well-diversified index fund like Nifty Alpha 50)
Choose Lumpsum Payout or whole life income, Benefits of market upside with 100% of your money safe, Funding of premiums, monthly income for family, Fund value on maturity
Written by
Kriti Arora
: Kriti Arora
Insurance Writer
Kriti is a content marketing and branding expert with more than 13 years of rich experience across BFSI and Telecom industries. She is currently leading Digital Creative Strategy for Axis Max Life insurance.
Reviewed by
Bhaskar Sinha
Bhaskar Sinha
Insurance Expert
8+ years of experience in Life Insurance with expertise in Developing Life and Health Products, Digital Sales, Conducting effective trainings and Key Account Management.
5 Reasons to Buy this Online Savings Plan
- Inbuilt Life Cover with Flexibility to Increase the Cover
- Zero policy admin charge and Zero premium allocation charge
- Flexibility to switch your money as many times you want
- Flexibility to choose Policy Term from 5 years to 30 years
- Flexibility to choose Investment Funds basis Risk Profile
What do You Get with this Online Savings Plan?
Freedom from Investment Charges
Freedom from charges. No Allocation charge and not even a single rupee of administration charge
Complete Flexibility
Choice of 17 different funds to invest. Alternatively, invest through the Dynamic investment strategy, where the company maintains a balance between equity and debt to suit your risk appetite
Move from One fund to Another as Many Times as You Wish to
Transfer your money from equity to debt of vice-versa depending on market movements. You can switch as many number of times as you wish
Protection and Returns under One Umbrella
The plan offers the best of both worlds - protection and returns. You get life insurance cover and superior returns on your money through systematic investments in equity and debt funds.
Choose to Pay Premiums for as long as You Wish to
You have the option to choose the policy duration and the number of years you wish to pay the premiums. The premium payment term and the policy term range from 5 to 30 years.
Power to Save Tax too
You may be entitled to certain tax deductions on your premiums and proceeds under the policy benefits. Please note that all such tax deductions are subject to tax laws prevailing at the time of payment of premium or receipt of benefits.
All You Need to Know about this Online Savings Plan
Maturity Benefit
On maturity, you will be eligible to receive an amount, provided the settlement option has not been exercised, equal to the Fund Value, where the Fund Value will be calculated as:
Fund Value = Summation of the Number of Units in Fund(s) multiplied by the respective NAV of the Fund(s) as on the date of maturity.
Please Note: In case the Maturity Date is a non-working day for the Company or markets then the next working day’s NAV will be applicable.
For Example, Maturity Benefit at sample ages:
| Variant 1 | |||||||
| Age of Life Insured | Annualised Premium | Premium Payment Term | Policy Term | 4%* assumed rate of return | 8%* assumed rate of return | ||
| Fund Value at Maturity | IRR | Fund Value at Maturity | IRR | ||||
| 25 | 50,000 | 20 | 20 | 13,28,136 | 2.63% | 20,86,362 | 6.58% |
| 35 | 36,000 | 5 | 10 | 2,18,337 | 2.44% | 2,97,440 | 6.43% |
| 40 | 54,000 | 15 | 15 | 9,98,416 | 2.57% | 13,93,478 | 6.52% |
| 45 | 60,000 | 5 | 5 | 3,17,385 | 1.88% | 3,57,037 | 5.86% |
Premium Payment Mode: Annual; Standard life; Fund chosen: Balanced Fund; Cover multiple: 10 times of Annualised Premium
*Please note that the above-assumed rates of return @ 4% and 8% p.a. are only scenarios at these rates after recovering all applicable charges. Neither are they guaranteed nor are the upper or lower limits of returns on the Funds selected in your policy. The performance of the Funds is dependent on a number of factors, including future investment performance. For more information, please request your policy-specific benefit illustration.
Death Benefit
On the death of the Life Insured during the term of the policy, the nominee shall get the highest of the following benefits:
- Sum Assured equal to higher of Cover multiple times the Annualised Premium or 0.5 times the product of Policy Term and Annualised Premium (reduced by applicable partial withdrawals, if any), or
- 105% of Total Premiums received up to the date of death, or.
- Total Fund Value (as on the date of death)
The policy terminates on the death of Life Insured.
Please note that the ‘applicable partial withdrawals’ mentioned above refer to all the partial withdrawals made during the two years period immediately preceding the death of the Life Insured.
Tax Benefits
You may be entitled to certain tax deductions on your premiums and on proceeds under the policy benefits. Please note that all such tax deductions are subject to tax laws prevailing at the time of payment of premium or receipt of benefits.
Fund Options and Their Performances
High Growth Fund
(SFIN: ULIF01311/02/08LIFEHIGHGR104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
34.39%
Benchmark 5 year Returns
34.56%
*(Nifty MidCap Free Float 100%)
Nature of Fund
An open-ended equity multi-cap fund focussing on midcaps.
Investment Strategy
This multi-cap fund focuses on mid-cap equities; meaning it invests in companies with long-term high growth potential in terms of capital value assets. At least 70% of the Fund corpus is invested in equities, with the rest invested in government securities, corporate bonds and money market instruments. Hence, the risk involved is relatively higher.
Secure Plus Fund
(SFIN: ULIF01628/04/09LIFESECPLS104
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
6.72%
Benchmark 5 year Returns
6.58%
*(CRISIL Bond Index 100%)Nature of Fund
An open-ended debt fund allowing investments for preferred duration, with the preference for government securities.
Investment Strategy
Through Systematic Transfer Plan (STP), Lifecycle Based Portfolio and Trigger Based Portfolio strategies, this Fund is designed to help investors protect their investment with a higher proportion of sovereign papers by the Government of India’s implicit guarantee for repayment of principal and interest. This Fund invests in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. authorised by IRDAI for investment. The Government of India/ State Governments, Corporate and banks primarily issue it. No investment is made in equities.
Growth Super Fund
(SFIN: ULIF01108/02/07LIFEGRWSUP104)
Investment Group: Equity
Risk Profile | Very High
Fund 5 year Returns
22.07%
Benchmark 5 year Returns
22.28%
(NSE Nifty 100%)Nature of Fund
An open-ended equity fund focussing on large caps.
Investment Strategy
It is primarily an equity-oriented fund. At least 70% of the fund corpus is always invested in equities. The rest is invested in debt instruments in government, corporate and money market papers.
Growth Fund
(SFIN: ULIF00125/06/04LIFEGROWTH104)
Investment Group: Equity
Risk Profile | Medium
Fund 5 year Returns
14.49%
Benchmark 5 year Returns
14.52%
*(Crisil Bond Index 50% and NSE Nifty 50%)Nature of Fund
An open-ended hybrid fund with the equity portion focused on large caps.
Investment Strategy
This fund offers investments across multiple asset classes including Equities, Government Securities, Corporate Bonds and Money Market Instruments. The portfolio will contain a minimum of 20% with an upper limit of 70% invested in stocks. Remaining assets are allocated to debt instruments from Government, corporate and financial instruments.
Balanced Fund
(SFIN: ULIF00225/06/04LIFEBALANC104)
Investment Group: Balanced
Risk Profile | Medium
Fund 5 year Returns
11.27%
Benchmark 5 year Returns
11.36%
*(Crisil Bond Index 70% and NSE Nifty 30%)Nature of Fund
An open-ended hybrid fund investing in a mixture of debt instruments and equities.
Investment Strategy
This fund invests primarily in debt instruments, including Government Securities, Corporate Bonds, Money Market Instruments etc. Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. Up to 40% of its corpus can also be placed into equities, with a minimum requirement of 10% and up to a maximum of 40%.
Conservative Fund
(SFIN: ULIF00325/06/04LIFECONSER104)
Investment Group: Debt
Risk Profile | Medium
Fund 5 year Returns
8.15%
Benchmark 5 year Returns
8.18%
(Crisil Bond Index 90% and NSE Nifty 10%)Nature of Fund
An open-ended hybrid fund investing predominantly in debt instruments.
Investment Strategy
Conservative Fund invests primarily in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. The Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. The Fund corpus invested is up to 15% in equities.
Secured Fund
(SFIN: ULIF00425/06/04LIFESECURE104)
Investment Group: Debt
Risk Profile | Low
Fund 5 year Returns
6.79%
Benchmark 5 year Returns
6.58%
*(CRISIL Bond Index 100%)Nature of Fund
An open-ended debt fund that invests across duration.
Investment Strategy
This fund invests in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. authorised by IRDAI. The Government of India/ State Governments, Corporate and banks issues it. No investment is made in equities.
Diversified Equity Fund
(SFIN: ULIF02201/01/20LIFEDIVEQF104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
An open-ended equity multi-cap fund focussing on large and mid-caps.
Investment Strategy
The purpose of this fund is to invest at least 70% in equities across the entire market capitalisation range, primarily targeting large and mid-cap stocks from various companies to provide investors with long-term growth opportunities while preserving investment liquidity.
Money Market Fund II
(SFIN:ULIF02301/01/20LIFEMONMK2104)
Investment Group: Debt
Risk Profile | Low
New Fund
Nature of Fund
An open-ended liquid fund that invests only in money market instruments.
Investment Strategy
The purpose of the fund is to deliver returns linked to Money Market levels through a portfolio with minimal interest rate and credit risk to provide a high level of safety of capital.
Dynamic Bond Fund
(SFIN: ULIF02401/01/20LIFEDYNBOF104)
Investment Group: Equity
Risk Profile | Low
New Fund
Nature of Fund
An open-ended debt fund that invests for a duration with focus on corporate bonds.
Investment Strategy
The fund generates higher returns by investing in high-quality and safe debt instruments including Government securities, corporate bonds and money market instruments. The aim is to maximise returns by focusing on the portfolio’s safety and liquidity.
Sustainable Equity Fund
(SFIN: ULIF02505/10/21SUSTAINEQU104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
An open-ended equity fund investing in companies complying with ESG principles.
Investment Strategy
The fund aims to focus on investing in select companies that operate with social and environmental responsibility while following governance standards.
Pure Growth Fund
(SFIN: ULIF02630/12/22PUREGROWTH104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
Investments in this fund will specifically exclude companies dealing in Banking, Alcohol, Tobacco products, etc.
Investment Strategy
The fund provides medium- to long-term returns to the investors by actively managing portfolio through investment in equities, cash, and money market instruments. The fund will not invest in companies that derive significant share of income from sectors such as Alcoholic beverages, Tobacco and tobacco products, certain animal produce, Gambling, Banking & Financial Services, and Entertainment (cinema, TV, etc.).
Nifty Smallcap Quality Index Fund
(SFIN: ULIF02702/08/23NIFTYSMALL104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
To invest in a basket of stocks drawn from the constituents of the NSE Smallcap 250 Quality 50 index.
Investment Objective
To invest in a basket of stocks drawn from the constituents of the NSE Smallcap 250 Quality 50 index. The objective of the fund is to invest in companies in the above index with similar weights as the index and generate returns as closely as possible, subject to tracking error.
Nifty Alpha 50 Fund
(SFIN: ULIF02914/05/24ALPHAFIFTY104)
Investment Group: Equity
Risk Profile | Very High
New Fund
Nature of Fund
The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 index.
Investment Objective
The fund to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment with highest alphas within the top 300 stocks by average freefloat market capitalisation. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Nifty 500 Momentum 50 Fund
(SFIN: ULIF03015/08/24MOMENFIFTY104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
To invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index.
Investment Strategy
The objective of fund is to invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment, with highest normalized momentum scores within the top 500 stocks by average free-float market capitalization. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.
Nifty Momentum Quality 50 Fund
(SFIN: ULIF03127/10/24MOMQUALITY104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error.
Investment Strategy
The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error. Nifty 500 Multicap Momentum Quality 50 Index invests in 50 stocks, i.e. 10 companies from large cap universe (stocks forming part of the Nifty 100), 15 companies from midcap universe (stocks forming part of the Nifty Midcap 150) and 25 companies from the small-cap universe (stocks forming part of the Nifty Smallcap 250) based on the combination of momentum and quality factor scores.
Sustainable Wealth 50 Index Fund
(SFIN: ULIF03223/12/24SUSTWEALTH104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
An open-ended quantitative passive index fund investing in 50 companies based on FCF Yield and Dividend Yield.
Investment Strategy
The objective of the fund is to invest in a basket of 50 stocks based on a proprietary equal weighted factor-based quantitative index designed to identify top-performing stocks from the NSE 500 universe based on Free Cash Flow Yield (FCF Yield) for non-financial companies and Dividend Yield for financial companies.
Smart Innovation Fund
(SFIN: ULIF03301/03/25INNOVATION104)
Investment Group: Equity
Risk Profile: Very High
New Fund
Nature of Fund
An equity-oriented scheme investing in innovative companies and business with the objective to generate long term capital appreciation.
Investment Strategy
Smart Innovation Fund is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively high.
Note: Returns are 5-year compounded annualised growth rate (CAGR). Past performance is not indicative of future performance. Star rating is Overall Rating. Rating and returns are as on 31st March 2025.
"The Above mentioned Fund returns are after deduction of Fund Management Charges (FMC)."
In the unit linked insurance policies, investment risk in the investment portfolio is borne by the policy holder. Past performance is not necessarily indicative of future performance. The linked insurance products do not offer any liquidity during the first five years of the contract the policyholder will not be able to surrender/withdraw the monies invested in linked insurance products completely or partially till the end of fifth year. Returns are 5 year compounded annualised growth rate (CAGR). Rating and returns are as on 31st March 2025.
© 2020 Morningstar. All Rights Reserved. The information, data, analyses and opinions (“Information”) contained herein: (1) include the proprietary information of Morningstar and its content providers; (2) may not be copied or redistributed except as specifically authorised; (3) do not constitute investment advice; (4) are provided solely for informational purposes; (5) are not warranted to be complete, accurate or timely; and (6) may be drawn from fund data published on various dates. Morningstar is not responsible for any trading decisions, damages or other losses related to the Information or its use. Please verify all of the Information before using it and don’t make any investment decision except upon the advice of a professional financial adviser. Past performance is no guarantee of future results. The value and income derived from investments may go down as well as up.
The ‘Morningstar Overall Rating’ is a quantitative assessment of a fund’s past performance-both return and risk-as measured from one to five stars, with one (1) being the lowest and five (5) being the best as on 31st March 2025.
The details of the available investment strategy are as follows:
Dynamic Fund Allocation
You can opt for the Dynamic Fund Allocation option only at the inception of the policy. Under this option, assets under management shall be maintained amongst Growth Super Fund and Secure Fund in a pre-defined proportion that changes depending upon the years left to maturity as per the matrix below. Switching of existing Fund Value shall happen on the policy anniversary and Allocation of the premium received amongst the Funds shall happen on the date of receipt of such premium or premium due date, whichever is later, in the proportion mentioned in the table below. You do not have the option to redirect premiums or effect unit switches during the period this option is in force. You may opt out of the 'Dynamic Fund Allocation' option anytime during the Policy Term, which will then be effective from the next policy anniversary. Once opted out, 'Dynamic Fund Allocation' cannot be opted again. Also, after opting out, you can exercise free Switches or Premium Redirection options.
| Number of Years to Maturity | Assets under management to be maintained under the Growth Super Fund | Assets under management to be maintained under the Secure Fund |
| 16 – 30 | 80% | 20% |
| 11-15 | 60% | 40% |
| 6-10 | 40% | 60% |
| 0-5 | 20% | 80% |
Discontinuance Policy Fund (SFIN: ULIF002021/06/13LIFEDISCON104)
The Discontinuance Policy Fund is available only in the case of policy surrender or discontinuance within the first five policy years.
| Fund Name | Government Securities | Corporate Bonds | Money Market & Cash Instruments | Equity & Equity related securities | Risk Rating |
| Discontinuance Policy Fund | 60-100% | Nil | 0-40% | Nil | Low |
The minimum guaranteed return on this Fund is 4.0% per annum (or as mandated by IRDAI from time to time).
The excess income earned in the Discontinuance Policy Fund over and above the minimum guaranteed interest rate shall also be apportioned to the Discontinuance Policy Fund in arriving at the proceeds of the discontinued policies and shall not be made available to the Company.
Additional Benefits Through Riders
Axis Max Life Smart Ultra Protect Rider is a Unit-Linked Individual Health Insurance Rider. This rider offers coverage against a range of risks. You may opt for coverage against one or more risks as per your needs. Risks covered under the rider are Term Booster with Accelerated Terminal Illness, Accidental Death Benefit, Accidental Total & Permanent Disability, and Payor Benefit. Return of premium option is available under all *Rider Benefit Variants except for payor benefit. The policyholder has the flexibility to choose from multiple possible combinations of *Rider Benefit Variant. For further details, please refer to Axis Max Life Smart Ultra Protect Rider Prospectus and Policy Document.
*Rider Benefit Variant Term Booster with Accelerated Terminal Illness, Accidental Death Benefit, Accidental Total Permanent Disability will be applicable on Life insured and Payor benefit will be applicable on policyholder.
Downloads
Axis Max Life brings a comprehensive insurance plan that covers up to 64 critical illnesses along with total and permanent disability coverage. You can choose the best variant for you from the five available variants. You will be also be eligible for a discounted renewal premium based on the number of steps monitored on Max fit app. You can even choose to get a cover up to age 85 years.
(For further details, please refer to Axis Max Life Critical Illness and Disability - Secure Rider, UIN – 104A034V02, Prospectus)
Downloads
Why Choose Axis Max Life?
99.65% Death Claim Paid Ratio^
(Source: Individual Death Claim Paid Ratio as per Audited Financials for FY 2023-2024)
304 Offices
(Source: As reported to IRDAI, FY 2023-24)
₹1,779,409 Cr. Sum Assured
In force (individual) (Source: Axis Max Life Public Disclosure, FY 2023-24)
₹150,836 Cr. Assets Under Management
(Source: Axis Max Life Public Disclosure, FY 2023-24)
Frequently Asked Questions
1. What is a Unit Linked Insurance Plan (ULIP)?
2. Where should i invest - ULIPs or Mutual Funds?
3. Do I get tax benefits by investing in a ULIP?
4. Do i get guaranteed returns in ULIPs?
5. What are the different types of charges in a ULIP Plan?
ARN: PDP/WIP/050325
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THE LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR
Unit Linked Insurance products are different from the traditional insurance products and are subject to the risk factors. The Premium paid in Unit Linked Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the policyholder/insured is responsible for his/her decisions. Axis Max Life Insurance Limited is only the name of the Insurance Company and Axis Max Life Online Savings Plan is only the name of the Non Participating Unit Linked Life Insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your insurance agent or the intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects and returns. Past performance of the funds does not indicate the future performance of the funds.
All Applicable Taxes, Cesses, and Levies as imposed by the Government will be deducted from the premiums received.
Online Sales Helpline
- Whatsapp: 7428396005Send ‘Quick Help’ from your registered mobile number
- Phone: 0124 648 890009:30 AM to 06:30 PM
(Monday to Sunday except National Holidays) - service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
Customer Service
- Whatsapp: 7428396005Send ‘Hi’ from your registered mobile number
- 1860 120 55779:00 AM to 6:00 PM
(Monday to Saturday) - service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
NRI Helpdesk
- +91 11 71025900, +91 11 61329950 (Available 24X7 Monday to Sunday)
- nri.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
