Axis Max Life Insurance
Term Insurance
Investment Plans
Healthcare Plans
NRI Plans
Calculators
Select a method to track policy

If you have recently calculated a quote of Axis Max Life insurance product(s), your e-Quote number can be found in email / SMS sent.

Join as Advisor
Individual IconIndividualNon-Individual Icon
Non-IndividualHUF / Partnership / Employer-Employee / Keyman

MAIN CATEGORY

Life Insurance PlansSide Arrow Icon

    ResourcesArrow Down Icon
    • Gold Rate
    • Check CIBIL Score
    • Branch Locator
    • Blogs

    Claim CentreSide Arrow Icon

      Renew PolicySide Arrow Icon

        Become a Life AdvisorSide Arrow Icon

          About UsSide Arrow Icon

            Contact UsSide Arrow Icon

              Continue Your JourneySide Arrow Icon

                Web StoriesArrow Down Icon
                • Income Tax Rules Changes
                • Home>
                • Blog>
                • Personal Finance>
                • What Is Inflation
                • Define Financial Goals
                • Stop Over-indulging
                • Create Emergency Fund
                • Invest Wisely
                • Stay Financially Aware
                • Pay Credit Card Dues in Full
                • Stay Disciplined

                What is Inflation, Its Types and How Does It Impact your Investment?

                Inflation impacts all of us and its impact is not just limited to an increase in prices of goods and services. It can also have significant impact on the potential return on investment. As a result, a cle
                ar understanding of what inflation is and how it impacts investments can help investors determine if a specific investment is suitable for their needs.
                ...Read More

                Axis Max Life Investment Plans

                 Image for tax percentage
                Tax Savings upto Rs 46,800##
                 Image for guard icon
                99.65% Death Claim Paid Ratio^
                Image for discount icon
                15% Discount on Term Plan#1
                Image for zero commission icon
                Zero Commission#~
                image 14_01_d782977699
                 Image for tax percentage
                Tax Savings upto Rs 46,800##
                 Image for guard icon
                99.65% Death Claim Paid Ratio^
                Image for discount icon
                15% Discount on Term Plan#1
                Image for zero commission icon
                Zero Commission#~
                image new_ribbion_storefront_icon_1c86e520ea_a0f208a06eimage term_life_ins_icon_12bc31e8d1

                Free of Cost Benefit

                Plan Changing Soon
                image 1_crore

                ₹1 Crore Term Plan

                Check Premium
                image insurancecalculator_New_01_bc0763ba45

                Term Insurance Calculator

                image nfo_ribbion_01_b7a49a8d0c
                Past Returns
                image twentyonepercentreturn%20%282%29

                Multifactor Index Fund@$

                Calculate Returns
                image term_life_ins_icon_e2a3b39ef0

                Investment Plan Calculator

                image market_growth_icon_8fed64aded

                Whole Life Monthly Income&#

                 Disclaimer: In Unit Linked Policies, the investment Risk in the investment portfolio is borne by the policyholder.

                Get ₹1 Cr. Life Cover Starting @₹522@7/month

                • tick
                  15% Discount3
                • tick
                  Free Of Cost Option

                Select Country

                image chevron_down_navigate_7dd1121f7c
                image we_dont_spam_2_d4af8fb993

                Select options
                banner1-desktop-rohit.webp

                *Disclaimer :

                Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk premium life insurance plan| The premium calculated as per Standard premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 years premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan and is rounded off from Rs. 3,27,782. ~1Condition for special exit value: Option to receive all premiums paid back at the age of 55 years and the life cover also gets terminated. Total premiums paid towards the policy (excl. GST) will be the Special Exit Value payable at the age of 55 years in case the policy holder wishes to completely exit the policy. Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of all applicable taxes, cesses or levies. This value shall be applicable on the base cover premium only and not to additional optional benefits like ACI, Accident cover, Joint life cover and Voluntary Sum Assured Top-Up.

                What is Inflation?

                The simplest definition of inflation states that it is the rate at which goods and services prices go up. As of result of rising prices, inflation causes the purchasing power of money decrease over time. While the term inflation can be used broadly to indicate an overall rise in prices with time, it can also be applied to a specific basket of products like food grains, vegetable, petrol and diesel, medicines, real estate, etc. The rate at which inflation has risen over a specific period of time usually on a monthly, quarterly or annually basis is termed respectively as the monthly inflation rate, quarterly inflation rate, and annual inflation rate respectively.

                Impact of Inflation on Investment and Savings

                As an investor, there are 4 key types of investments to consider – fixed income investments, market-linked investments, commodities and real estate. Inflation impacts each of these types of investments differently:

                1.Fixed Income Investments: Because the returns of fixed-income investments like bonds, fixed deposits and recurring deposits are fixed until maturity, the potential returns from these investments decreases with an increase in inflation. So returns of fixed return investments is negatively correlated to inflation. Inflation also has a similar negative impact on returns provided by debt-oriented instruments like debt mutual funds.

                2. Market Linked Investments: The most common examples of market-linked investments are equities like stocks and equity mutual funds. These investments have the best potential to beat inflation in the long-term as they feature a positive correlation to rising inflation. This is because, typically rise in inflation leads to a corresponding increase in the returns from these investments.

                3.Commodities: Commodities like gold and silver typically have a favorable correlation with inflation. Historically, gold investments in India have been used to hedge against rising inflation in the long-term. However, the ability of these investments to beat inflation is typically less than that of equities especially in growing economies.

                4.Real Estate: Real estate investments typically appreciate with time so higher inflation usually has a positive impact on these investments. However, growth in the value of real estate and real-estate derivatives like Real Estate Investment Trusts (REITs) also depends on government policies and demand that may be adversely impacted by rising prices. So real estate prices and inflation feature a positive correlation only to a certain extent.

                So investors need to carefully consider their allocation towards different asset classes to generate portfolio returns that beat inflation while minimizing overall volatility of investments.

                Types of Inflation

                There are different kinds of inflation, each of which is defined by its leading cause or rate of growth:

                • Cost-push: The cost of manufacturing products & services rises leading to a rise in prices. Common examples include an increase in the cost of labour and raw materials leading to inflation.
                • Demand-pull: When the demand for products and services exceeds what can be produced at the time, prices increase.
                • Deflation: A negative inflation rate, leading to a decrease in prices of goods and services, is the opposite of inflation.
                • Disinflation: A pause in the increase of prices for goods and services or a decline in inflatio
                • Reflation: Government deliberately stimulates the economy by boosting the money supply or government spending. Additionally, when a government lowers interest rates, inflation may result.
                • Creeping: Low or mild inflation, with annual price increases of less than 3%.
                • Walking (trotting): While prices gradually increase, the annual inflation rate remains low.
                • Running (galloping): At an inflation rate of over 10% per year, prices rise significantly into the double digits.
                • Hyperinflation: Over 1,000% annual inflation is extraordinary and spinning out of control.
                • Stagflation: A high rate of inflation that occurs during a period of economic recession.

                Current Inflation Rate

                Based on the Wholesale Price Index (WPI), the annual inflation rate for all of India in May 2023 is estimated to be 4.25%. In April 2023, the annual rate of inflation was 4.75%. This reduction in inflation is at least in part due to cuts in excise duty on crude oil and diesel, as well as reduction of import duty on edible oils and various raw materials. In addition to this, recent RBI policies have also played a part in reducing liquidity in markets, which has led to reduced inflation even though other factors like GST rates have remained unchanged.

                How Does Inflation Affect Your Investments?

                Depending on the sort of investment, inflation may have a different effect. For example, inflation can hurt the performance of assets that provide payouts at a predetermined interest rate on yearly like, like traditional bonds, treasury bills, or bank certificate of deposits (CDs).

                Inflation may or may not adverse impact returns from equities. While the economy is strong and inflation is on the rise, bubsinesses might be selling more, which would boost the value of their stock. Although this lowers their value, businesses will also have to pay more for labour and raw supplies. The corporation's success in holding a stock can determine whether inflation will assist or hinder it.

                On the other hand, when inflation has been high historically, precious commodities like gold have fared well, so including gold investments in your portfolio can help hedge you against inflation risk. Finally, certain assets have their inflation risk indexed. Their income is steadier because it increases with rising inflation and decreases with falling inflation. This function is available in some floating rate bonds and annuities for an additional fee.

                How to Choose Investments that Beat Inflation

                One of the best strategies for consumers to beat inflation is investing in assets that offer higher returns than the inflation rate. For example, experts often advise investing in diversified index funds based on broad market indices as well as other types of equity investments for long-term wealth creation. Choosing a mix of these and other suitable investment options in India lowers your risk of losing money because of inflation and allows you to engage in asset allocation in order to diversify your portfolio.

                The earlier you invest and the longer you stay invested, regardless of where the market may be when you start, the better. This is because compounding returns—when you reinvest your gains to earn even more—allow you to make more money over time. So even though no one can accurately predict how the market will move in future, one of the best methods to fight inflation is to invest wisely in particular assets for the long term.

                Conclusion

                It doesn’t matter what goes well or bad in the world; inflation will always be concerning. A person's money will be safe and grow due to wise decisions. Otherwise, we know that inflation would do what it is meant to do—drain bank accounts. A better understanding of inflation is a must for this generation.

                Frequently Asked Questions (FAQs)

                search

                Q1. Why is inflation necessary?

                As per most economists, inflation at low to moderate levels, if stable and predictable can help in providing long term economic growth. However, too much or unpredictable changes in inflation can hamper economic growth in the short and long term.

                Q2. How does CPI and WPI inflation compare?

                The Wholesale Price Index WPI inflation and the Consumer Price Index CPI inflation are regularly employed and valuable measures for determining the country's inflation. The WPI is a metric used to determine the price fluctuations of wholesale-marketable items.

                Q3. What is the inflation index that will be used to correlate inflation rates?

                The inflation rate in India is on final combined Consumer Price Index (CPI), with 2010 as the base year.

                Q4. Is the Inflation Indexed National Savings Securities-Cumulative (IINSS-C) open to everyone who wants to invest?

                Individuals of the Hindu Undivided Family (HUF), nonprofit organizations registered under Section 25 of the Indian Companies Act. Also, universities under Central, State, and Provincial Acts or designated universities under Section 3 of the University Grants Commission Act, 1956, can invest in inflation-indexed national savings securities – cumulative (IINSS-C).

                Q5. What is demand-pull inflation?

                When there is a shortage of supplies as compared to their demand, it results in a rise of process termed as demand-pull inflation. In this situation, extra money has to be spent for buying the same quantity of items.

                ARN No : July23/Bg/11A

                Sources:

                https://www.imf.org/en/Publications/fandd/issues/Series/Back-to-Basics/Inflation

                https://getstack.in/blogs/how-does-inflation-impact-your-savings

                https://www.jhinvestments.com/viewpoints/investing-basics/how-does-inflation-affect-investments

                https://www.financialexpress.com/industry/high-inflation-rate-in-india-and-challenges-being-posed-by-it/2542483/ https://www.investopedia.com/terms/i/inflation.asp

                https://getstack.in/blogs/how-does-inflation-impact-your-savings

                https://www.forbes.com/advisor/in/personal-finance/inflation-rate-in-india/

                image tick_a2b9cfa3ac_188e3e7428

                Related Articles

                • Benefits of ULIP Investment Plan
                • Types of ULIPs
                • How to Save Tax with ULIPs
                • Maximize Returns With ULIPs
                • Best Short Term Investments for Tax Saving
                • What is Power of Compounding
                • What is Investment
                • Types of Investment in India
                • 80C Investment Options
                • Fixed Deposit Interest Rates
                • Voluntary Provident Fund
                • Difference Between Saving And Investing
                • What is Fixed Deposit
                • What is Term Deposit
                • What is Recurring Deposit
                • Fixed Deposit vs Recurring Deposit
                • What is KYC
                • Axis Max Life Guranteed Income Plan
                • What is ULIP
                image tick_a2b9cfa3ac_188e3e7428

                Calculators

                • Investment Calculator
                • Term Plan Calculator
                • Income Tax Calculator
                • Power of Compounding Calculator
                • Retirement Planning Calculator
                • FD Calculator
                • RD Calculator
                • PPF Calculator
                • SIP Calculator
                • CIBIL Calculator
                image tick_a2b9cfa3ac_188e3e7428

                Tax Articles

                • Income Tax Slab 2021-22
                • TDS on Salary
                • Income Tax Slab 2022-23
                • HRA Calculation
                • Tax Saving Options for Salaried
                • How to Save Income Tax
                • Tax Saving Fixed Deposit
                • Section 80C Tax Deduction
                • What is TDS
                image tick_a2b9cfa3ac_188e3e7428

                Term Insurance Articles

                • What is Insurance
                • Smart Secure Plus Plan
                • Tax Benefits of Term Insurance
                • Term Insurance Comparison
                • Right Term Insurance Cost in India
                • Importance of Term Insurance Medical
                • Group Term Life Insurance Plans
                image tick_a2b9cfa3ac_188e3e7428

                Life Insurance Articles

                • Types Of Life Insurance
                • Types Of Insurance
                • What Is Insurance Premium
                • Life Insurance vs General Insurance
                • What is Free Look Period
                • What is Life Insurance
                • Axis Max Life Insurance Policy Details
                • What is Insurance Coverage
                image tick_a2b9cfa3ac_188e3e7428

                Health Insurance Articles

                • Benefits of Health Insurance
                • Health Insurance Comparison
                • Importance of Health Insurance
                • What is Health Insurance
                • What is Waiting Period
                • Best Health Insurance Company In India
                • Mediclaim vs Health Insurance

                Related Articles

                Financial-Planning-1.webp

                Financial Planning for Everyone - A Brief Guide

                The key to living a stress-free life is taking control of your money through efficient financial planning. You may not have a six-figure income, but all you have to do is become a ....

                Read More
                image Crucial_Steps_to_Strategic_Financial_Planning_1_ad65965191

                Crucial Steps to Strategic Financial Planning

                We spend our lives trying to find a balance between our expenses and savings. Understandably, it can be challenging to fulfil significant life goals within a limited income. ...

                Read More
                Tax-planning_02.webp

                What is Tax Planning? Its Objectives and Types

                If you have an income, you have to pay taxes based on the applicable income tax slab rates. So, in simple terms, the higher your income, the greater will be you...

                Read More
                More Resourceful Articles

                Popular Searches

                ULIP PlanTax Saving InvestmentTax CalculatorULIP Returns CalculatorULIP Saving PlanInsurance CalculatorOnline InsuranceHow to Save Tax with UlipsHow to Choose the Best Investment PlanWhat is Investmentulip benefitsTerm PolicyTerm Insurance Premium CalculatorSmart Term Plan PlusCritical Illness PolicyClaim Settlement RatioBest Life Insurance PolicyOnline InsuranceChild InsuranceRetirement PlanBest Saving PlansGroup Insurance PlanChoose Best Health Insurance PlanBecome an agentTypes of Best Investment Plan In IndiaBest Investment Options In IndiaCapital Guarantee SolutionFixed Deposit Interest CalculatorBest FD schemeRecurring Deposit CalculatorFree CIBIL ScoreBest RD SchemeWhat is SIPSIP Return CalculatorEndowment PolicyAccident Insurance PolicyHow To Calculate Compound InterestHow To Invest In GoldGold Rate in IndiaReturn on Investment Calculator IndiaSmart FD PlanTerm Insurance for HousewifeTop Mutual FundsTerm Plan for Self EmployedTerm Insurance for Senior CitizenLife Insurance for NRIBest Term Plan for Women
                Online Sales Helpline
                • Whatsapp: 7428396005Send ‘Quick Help’ from your registered mobile number
                • Phone: 0124 648 890009:30 AM to 06:30 PM
                  (Monday to Sunday except National Holidays)
                • service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                Customer Service
                • Whatsapp: 7428396005Send ‘Hi’ from your registered mobile number
                • 1860 120 55779:00 AM to 6:00 PM
                  (Monday to Saturday)
                • service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                NRI Helpdesk
                • +91 11 71025900, +91 11 61329950 (Available 24X7 Monday to Sunday)
                • nri.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                Image for the vector icon
                stickyImage
                ₹10K/month invested since 2005 would've been ₹2.12Cr@$
                Image for the logo
                tickMark
                21% Past Returns@$
                tickMark
                Save Tax up to 46,800##
                • Critical Illness
                • Term Plan with Return of Premium
                • Claim Settlement Ratio
                • Smart Secure Plus Plan
                • Continue with existing eQuote
                • Term Insurance for Housewife
                • Zero Cost Term Insurance
                • Smart Term Plan Plus
                • Life Insurance Plans
                • Online Insurance Plans
                • Retirement Plans
                • Group Insurance Plans
                • Child Insurance Plans
                • Health Insurance Plans
                • NRI Plans
                • ABHA Card
                • Pay Premium Online
                • Customer Login
                • Existing Customers Plans
                • Claims Centers
                • Download Policy Pack
                • View Policy Details
                • Electronics Insurance Account
                • Frequently Asked Questions(FAQs)
                • Premium Payment Options
                • Track Application
                • Contact Us
                • Update Personal Details
                • Change Nominee
                • Download Forms
                • Update PAN Card
                • Service TATs
                • Certificate of Insurance
                • Term Insurance Calculator
                • Income Tax Calculator
                • Saving Plan Calculator
                • Compound Interest Calculator
                • Insurance Calculators
                • FD Calculator
                • CIBIL Credit Score
                • RD Calculator
                • PPF Calculator
                • ROI Calculator
                • SIP Calculator
                • NPS Calculator
                • Lumpsum Calculator
                • NSC Calculator
                • Step Up SIP Calculator
                • BMI Calculator
                • SSY Calculator
                • Retirement Planning Calculator
                • SWP Calculator
                • APY Calculator
                • EMI Calculator
                • ELSS Calculator
                • Home Loan Insurance Calculator
                • ULIP Plans
                • Tax Saving Investment
                • Smart Wealth Plan
                • Assured Wealth Plan
                • Smart Wealth Income Plan
                • Flexi Wealth Advantage Plan
                • Savings & Income Plans
                • Smart Fixed-return Digital Plan
                • Money Back Policy
                • Max Life UL Life Growth Super Fund
                • Max Life High Growth Fund
                • Max Life UL Life Secured Fund
                • Max Life UL Sustainable Equity Fund
                • Max Life Nifty Smallcap Quality Index Fund
                • Max Life UL Life Balanced Fund
                • Max Life UL Pure Growth Fund
                • Max Life UL Secure Plus Fund
                • Max Life UL Life Growth Fund
                • Max Life UL Life Conservative Fund
                • Max Life UL Life Diversified Equity Fund
                • Max Life UL Money Market ii Fund
                • Max Life UL Life Dynamic Bond Fund
                • Max Life Midcap Momentum Index Fund
                • Income Tax Slab 2024-25
                • Nifty 500 momentum 50 fund
                • Axis Max Life Sustainable Yield Index Factsheet
                • Max Life Sustainable Wealth 50 Index Fund
                • Axis Max Life Sustainable Yield Index
                • Axis Max Life Smart Innovation Fund
                • Axis Max Life Nifty 500 Multifactor 50 Fund
                • Axis Max Life Nifty 500 Multifactor 50 Index
                • bima-bharosa
                • Why Axis Max Life
                • Know Our Story
                • Awards & Achievement
                • CSR
                • ESG
                • Diversity, Equity & Inclusion
                • Media Center
                • Our Leadership
                • Public Disclosures
                • ISNP Details
                • All About Claims
                • Become An Agent
                • NAV Performance
                • Monthly Factsheets
                • Fund Portfolio
                • NAV Performance & Benchmark
                • Monthly Fund Snapshot
                • Annual Investment Report
                • Axis Max Life Branches
                • Investors
                • Key Company Policies
                • Careers
                AppstoreImgGooglePlayStoreImg
                AppstoreImgGooglePlayStoreImg
                • IRDAI Consumer Education Website
                • Agent Suspended & T.
                • Do Not Disturb
                • Insurance Ombudsman
                • Privacy Policy
                • Disclaimers
                • Service TATs
                • Grievance Redressal
                • Bima Bharosa
                • Unclaimed Amount
                • Withdrawn Plans
                • Sitemap
                • UW Approach & Philosophy

                Group Sites

                • AXIS BANK
                • MAX INDIA
                • MAX FINANCIAL SERVICES
                • ANTARA SENIOR LIVING
                • MAX LIFE PENSION FUND MANAGEMENT

                BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

                IRDAI clarifies to public that:
                • • IRDAI is not involved in activities like selling insurance policies, announcing
                  bonus or investment of premiums.
                • • Public receiving such phone calls are requested to lodge a police complaint.

                IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
                Corporate Identity Number (CIN): U74899PB2000PLC045626.
                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

                DISCLAIMERS

                Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

                Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

                Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

                Online Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

                Fax Number: 0124-4159397.

                Email ids: service.helpdesk@axismaxlife.com

                Website: www.axismaxlife.com

                Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

                *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

                Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

                Celeb disclaimer (if Rohit Sharma / Ritika Sajdeh image being used):

                The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

                Disclaimers for Market Linked Plans & Saving plans:

                THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

                Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

                Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

                *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

                *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

                Privacy Policy

                ^^On completion of policy term

                The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

                Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

                > Original policy document

                > Original/attested copy of death certificate issued by local municipal authority

                > Death claim application form (Form A)

                > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

                > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

                2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

                315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Smart Term Plan Plus (UIN: 104N127V02). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

                4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

                • Original policy document
                • Original/attested copy of death certificate issued by local municipal authority
                • Death claim application form (Form A)
                • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
                • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

                6Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 30,000/- per month (exclusive of all applicable taxes) with 7.45% return. Life Insurance is available with this product

                7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V14)

                8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

                9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V11)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

                ##Tax conditions :

                ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

                CI Rider disclaimers:

                AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

                >Extended cover of up to 85 years is available with gold and platinum variant only

                @64 critical illnesses covered in platinum and platinum plus variant on payment

                22 critical illnesses covered in gold and gold plus variant

                *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

                ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

                ~1 Conditions for Special exit value:

                Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

                ~2 Voluntary Top-up Sum assured:

                Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

                ^^*^^Free look period conditions:

                The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

                ^Individual Death Claim Paid Ratio as per audited financials for FY 2023-2024

                #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V02).

                #3Tax benefits as per prevailing tax laws, subject to change

                Terms and conditions for availing 5% employee discount:

                <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

                Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

                The premium shall be adjusted on the due date even if it has been received in advance.

                For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

                For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

                For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

                For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                *~Disclaimers

                Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

                ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

                #With “Save the date”, you can choose to take your annual income to any special date in a year.

                ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

                ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

                #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

                ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

                @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

                #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

                ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

                ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

                ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

                ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

                ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

                ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V02) - Regular Cover with a life cover of Rs. 1 Cr.

                ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

                ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

                ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

                *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

                *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

                *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

                @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

                @4Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN:104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate.

                @5Disclaimer: Standard premium for 20-year old healthy female, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V02) Sum Assured of 1 Cr | The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @6Disclaimer: The policyholder will get back 200% of total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums (if any) (excl. of GST), if the policyholder exercises this option at policy year (Policy Term-10) only. This option will not applicable for Regular Pay and Pay Till 60. The minimum policy term will be 40 years for special exit value.

                @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @8Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

                Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

                Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

                ~4Subject to submission of all documents required for GST waiver. GST waiver/refund is not applicable for ULIP plans.

                Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

                Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V13). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

                Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06)) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

                Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

                For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

                Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium: 11.33 lakh
                930/Month
                Total Premium: 7.08 lakh
                1,500/Month
                Total Premium: 11.42 lakh
                938/Month
                Total Premium: 7.14 lakh
                2,251/Month
                Total Premium: 17.13 lakh
                1,407/Month
                Total Premium: 10.71 lakh
                2,675/Month
                Total Premium: 20.37 lakh
                1,672/Month
                Total Premium: 12.73 lakh
                25 Years (PPT: 60 years)1,966/Month
                Total Premium: 13.40 lakh
                1,228/Month
                Total Premium: 8.38 lakh
                2,054/Month
                Total Premium: 14.06 lakh
                1,284/Month
                Total Premium: 8.75 lakh
                3,081/Month
                Total Premium: 21.01 lakh
                1,926/Month
                Total Premium: 13.13 lakh
                3,607/Month
                Total Premium: 24.59 lakh
                2,255/Month
                Total Premium: 15.37 lakh
                35 Years (PPT: 50 years)3,182/Month
                Total Premium: 18.08 lakh
                1,989/Month
                Total Premium: 11.30 lakh
                3,592/Month
                Total Premium: 20.41 lakh
                2,245/Month
                Total Premium: 12.76 lakh
                5,388/Month
                Total Premium: 30.61 lakh
                3,367/Month
                Total Premium: 19.13 lakh
                5,947/Month
                Total Premium: 33.79 lakh
                3,717/Month
                Total Premium: 21.12 lakh
                45 Years (PPT: 40 years)5,971/Month
                Total Premium: 27.14 lakh
                3,732/Month
                Total Premium: 16.96 lakh
                6,629/Month
                Total Premium: 30.13 lakh
                4,143/Month
                Total Premium: 18.83 lakh
                9,944/Month
                Total Premium: 45.20 lakh
                6,215/Month
                Total Premium: 28.25 lakh
                12,546/Month
                Total Premium: 57.02 lakh
                7,841/Month
                Total Premium: 35.64 lakh
                55 Years (PPT: 30 years)11,656/Month
                Total Premium: 39.73 lakh
                7,285/Month
                Total Premium: 24.83 lakh
                13,719/Month
                Total Premium: 46.77 lakh
                8,574/Month
                Total Premium: 29.23 lakh
                20,578/Month
                Total Premium: 70.15 lakh
                12,861/Month
                Total Premium: 43.84 lakh
                26,160/Month
                Total Premium: 89.18 lakh
                16,350/Month
                Total Premium: 55.74 lakh
                60 Years (PPT: 25 years)16,846/Month
                Total Premium: 47.86 lakh
                10,529/Month
                Total Premium: 29.91 lakh
                19,966/Month
                Total Premium: 56.72 lakh
                12,479/Month
                Total Premium: 35.45 lakh
                29,949/Month
                Total Premium: 85.08 lakh
                18,718/Month
                Total Premium: 53.18 lakh
                37,689/Month
                Total Premium: 107.07 lakh
                23,555/Month
                Total Premium: 66.92 lakh

                 

                 

                Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium payable: 11.33 lakh
                930/Month
                Total Premium payable: 7.08 lakh
                1,500/Month
                Total Premium payable: 11.42 lakh
                938/Month
                Total Premium payable: 7.14 lakh
                2,251/Month
                Total Premium payable: 17.13 lakh
                1,407/Month
                Total Premium payable: 10.71 lakh
                2,675/Month
                Total Premium payable: 20.37 lakh
                1,672/Month
                Total Premium payable: 12.73 lakh
                25 Years (PPT: 60 years)1,707/Month
                Total Premium payable: 11.64 lakh
                1,067/Month
                Total Premium payable: 7.28 lakh
                1,744/Month
                Total Premium payable: 11.89 lakh
                1,090/Month
                Total Premium payable: 7.43 lakh
                2,616/Month
                Total Premium payable: 17.84 lakh
                1,635/Month
                Total Premium payable: 11.15 lakh
                2,972/Month
                Total Premium payable: 20.26 lakh
                1,858/Month
                Total Premium payable: 12.67 lakh
                35 Years (PPT: 50 years)2,617/Month
                Total Premium payable: 14.87 lakh
                1,636/Month
                Total Premium payable: 9.29 lakh
                2,905/Month
                Total Premium payable: 16.50 lakh
                1,815/Month
                Total Premium payable: 10.32 lakh
                4,357/Month
                Total Premium payable: 24.76 lakh
                2,723/Month
                Total Premium payable: 15.47 lakh
                4,801/Month
                Total Premium payable: 27.28 lakh
                3,000/Month
                Total Premium payable: 17.05 lakh
                45 Years (PPT: 40 years)4,794/Month
                Total Premium payable: 21.79 lakh
                2,996/Month
                Total Premium payable: 13.62 lakh
                5,061/Month
                Total Premium payable: 23.00 lakh
                3,163/Month
                Total Premium payable: 14.38 lakh
                7,591/Month
                Total Premium payable: 34.50 lakh
                4,744/Month
                Total Premium payable: 21.56 lakh
                9,496/Month
                Total Premium payable: 43.16 lakh
                5,935/Month
                Total Premium payable: 26.98 lakh
                55 Years (PPT: 30 years)8,883/Month
                Total Premium payable: 30.28 lakh
                5,552/Month
                Total Premium payable: 18.93 lakh
                10,102/Month
                Total Premium payable: 34.44 lakh
                6,314/Month
                Total Premium payable: 21.52 lakh
                15,153/Month
                Total Premium payable: 51.66 lakh
                9,471/Month
                Total Premium payable: 32.29 lakh
                19,378/Month
                Total Premium payable: 66.06 lakh
                12,111/Month
                Total Premium payable: 41.29 lakh
                60 Years (PPT: 25 years)12,611/Month
                Total Premium payable: 35.83 lakh
                7,882/Month
                Total Premium payable: 22.39 lakh
                14,826/Month
                Total Premium payable: 42.12 lakh
                9,266/Month
                Total Premium payable: 26.32 lakh
                22,239/Month
                Total Premium payable: 63.18 lakh
                13,899/Month
                Total Premium payable: 39.49 lakh
                27,941/Month
                Total Premium payable: 79.38 lakh
                17,463/Month
                Total Premium payable: 49.61 lakh