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                  Life Insurance Plans

                  Best Life Insurance Plan Starting
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                  While you take all the required measures to take care of the emotional needs of your family members, it's important to consider financial needs too.
                  A life insurance plan takes care of the financial needs of your loved ones in case of your unexpected demise. The benefits received from life insurance can help pay off debts, meet expenses and achieve life goals. However, before you buy a life insurance plan, make sure to analyze your financial needs to choose the right coverage amount.
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                  Best Life Insurance Plan Starting
                  @ ₹876/Month@8 for 2 Cr. Life cover
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                  While you take all the required measures to take care of the emotional needs of your family members, it's important to consider financial needs too.
                  A life insurance plan takes care of the financial needs of your loved ones in case of your unexpected demise. The benefits received from life insurance can help pay off debts, meet expenses and achieve life goals. However, before you buy a life insurance plan, make sure to analyze your financial needs to choose the right coverage amount.
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                  Written by

                  Alok Mishra
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                  Alok Mishra

                  Insurance Writer

                  Alok Mishra is a Digital and Content Marketing specialist with 10 years of experience. He has spearheaded Web Content, Social Media & Branding, and Community Building initiatives to drive growth for prominent brands.

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                  Reviewed by

                  Bhaskar Sinha
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                  Bhaskar Sinha

                  Insurance Expert

                  8+ years of experience in Life Insurance with expertise in Developing Life and Health Products, Digital Sales, Conducting effective trainings and Key Account Management.

                  Life Insurance Plan: Your quick guide

                  What you'll learn

                  Learn about life insurance plan, why they matter, the benefits they offer, how to choose the right one, and tips to avoid claim issues.

                  Featured resources

                  1. What is Life Insurance Policy?
                  2. Why Choose Life Insurance Plans?
                  3. Benefits of Having a Life Insurance Policy
                  4. Our Insurance Plans
                  5. Who can purchase Life Insurance Policy?
                  6. Life Insurance Policy Important Terms
                  7. What are the Types of Life Insurance Plans?
                  8. Understanding the Life Insurance Coverage Amount
                  9. Factors that Affect Life Insurance Premiums
                  10. Tips to Avoid Life Insurance Claim Rejection
                  1. Common Exclusions in Life Insurance Plans
                  2. What is the Right Life Insurance Cover for You?

                  What is Life Insurance Policy?

                  A life insurance policy is a contract between you and an insurance company. You pay regular premiums, and in return, your family gets a financial payout if something happens to you. This life cover pay out can help with daily expenses, paying off loans, and future financial needs like children’s education.

                  Choosing the best life insurance as per your needs ensures financial security for your loved ones. Policies differ in coverage, policy tenure, and premium costs, so comparing options helps find the best fit. While all life insurance policies provide life cover benefit, some plans also offer additional benefits such as savings/investment benefits along with tax benefits. The right life insurance policy gives your family stability and peace of mind.


                  Read More: What is Life Insurance

                  Why Choose Life Insurance Plans?

                  A life insurance policy helps you safeguard the financial interests of your family when you are not around. Millions of people buy the best life insurance as per their needs subject to reasons that are often difficult to put into words. It forms a crucial component of a sound financial plan because of the following benefits:

                  1. Financial Protection for Family

                  A life insurance policy will provide a specified sum to your family (the chosen nominee) at the time of your untimely demise. They can use the sum assured to fulfil various financial needs.

                  2. Critical Illness Benefit

                  You can opt for critical illness rider with a life insurance policy, which offer protection against critical health ailments, such as cancer, kidney failures, and cardiovascular issues. This way, you or your family need not worry about the financial side of medical emergencies.
                  ...Read More

                  3. Tax Deductions

                  The premium you pay for a life insurance policy is eligible for tax deductions up to Rs 1.5 lakh under Section 80C of the Income Tax Act, 1961.

                  4. Peace of Mind

                  With the best life insurance policy by your side, you get peace of mind, knowing that there is a financial safety net your loved ones can bank upon after you.

                  5. Extensive Coverage at Low Cost

                  Insurance companies offer significant payouts for life insurance (like term plan) at a low premium, depending on your age and health condition.

                  6. Opportunities to Create Wealth

                  Life insurance plans like ULIP (Unit Linked Insurance Plan) gives you the benefit of life cover along with market linked returns from your investment.

                  For example, Max Life Online Savings Plan – Variant 1 comes with the benefit of life cover along with a lump sum payout for your financial goals. You can also select the funds that suit your investment style.

                  7. Financial Planning for Life

                  Along with providing financial support against the event of untimely demise, the best life insurance plans also work as long-term investments to meet various goals in life. By investing in life insurance at the right age, you can plan well for different life stages.

                  8. Planning for your Child’s Higher Education

                  Saving money for your child’s education might be one of the biggest priorities for you, being an Indian parent. By investing in the best life insurance policies, you can plan for your child’s future and help him secure various educational milestones in life.

                  9. Assured Income for Retirement

                  Life insurance is a financial instrument that you can choose to plan for retirement. The steady payouts it can offer in the form of annuities can become the source of income for your retired life.

                  Benefits of Having a Life Insurance Policy

                  As a contract between an individual (the policyholder) and an insurance company, a life insurance policy offers the nominee the death benefit in case of the death of the policyholder. The following are the key benefits of having a life insurance policy:

                  •  Financial Protection for Your Loved Ones: A life insurance policy can provide a lump sum of money to your beneficiaries in the event of your death, which can help them cover living expenses, pay off debts, or continue their standard of living.
                  •  Provides a Source of Income for Your Family: If you have dependents who rely on your income, a life insurance policy can help ensure that they have a source of financial support even if you're no longer around.
                  •  Can be Used as an Investment Tool: Certain types of life insurance policies, such as whole life insurance, accumulate cash value over the policy term, which you can use as an investment tool for your future financial goals.
                  •  Offers Tax Benefits: Life insurance death benefits are generally tax-free, and the premiums you pay for the policy may also be tax-deductible in some circumstances.
                  •  Can Help Cover Debts and Loans: If you have outstanding debts or a loan, a life insurance policy can provide the funds to pay these off so that your loved ones are not left with these financial obligations.
                  •  Can be Used to Fund a Child's Education: Life insurance can be a useful tool for saving for a child's education, as the death benefit can provide a source of funds for tuition and other expenses.
                  •  Can Provide Peace of Mind: Knowing that you have life insurance in place can bring peace of mind, as you can be confident that your loved ones will be financially taken care of in the event of your death.

                  The increased awareness of the different benefits of life insurance plans among Indians is evident from the recent India Protection Quotient (IPQ 6.0) survey conducted by Axis Max Life. The survey found that knowledge quotient regarding life insurance products among the surveyed population had increased to 61 in IPQ 6.0 compared to 57 recorded in the earlier IPQ 5.0 survey.

                  Our Insurance Plans

                    Who can purchase Life Insurance Policy?

                    Any individual, either male or female, falling into the age-group of 18-65 years, can buy life insurance in India as per the life insurance terms & conditions

                    Age GroupImportance of Buying Life Insurance in a Specific Age
                    20-30Significant coverage at a low premium which will help in repaying education loan if any along with other financial needs
                    30-40Financial protection for the entire family and regular monthly income as per the life insurance plan chosen
                    40-50Opportunity to create wealth child’s higher education and retirement planning
                    50 and AboveEase of repaying huge financial debts for the family if any along with other benefits
                    Age GroupImportance of Buying Life Insurance in a Specific Age
                    20-30Significant coverage at a low premium which will help in repaying education loan if any along with other financial needs
                    30-40Financial protection for the entire family and regular monthly income as per the life insurance plan chosen
                    40-50Opportunity to create wealth child’s higher education and retirement planning
                    50 and AboveEase of repaying huge financial debts for the family if any along with other benefits

                    Here are some other related aspects of buying life insurance you must know:

                    1. Just like non-smokers, even smokers can avail life insurance, though the rate of the premium may differ. Also, they must inform the insurer about their habit of smoking while buying a life insurance policy.
                    2. Disabled individuals can also purchase the best life insurance policy if they can prove that they provide for their family members. They also need to undergo medical tests to determine the best life insurance premium rate based on the degree of risk involved.
                    3. People suffering from pre-existing medical conditions can buy life insurance. They need to inform the insurance company about the pre-existing health conditions if any. Failing to disclose the same while purchasing a policy may lead to claim rejection later.
                    At Axis Max Life Insurance, we offer life insurance policies to individuals having pre-existing illnesses.

                    Life Insurance Policy Important Terms

                    must_know_life_insurance_policy_desktop_a8b7d2887e.webp

                    1. What is a Policy?
                    2. An insurance policy is basically a legal contract between your insurance company, i.e. insurer and the person being insured. It clearly defines the sort of claims the insurer is concurring to pay along with the various obligations set for both insurer and the insured.
                    3. What is Sum Assured?
                    4. It refers to the amount payable to a nominee after the event of the unfortunate demise of the insured, as specified in the chosen life insurance policy. You can use an online life insurance premium calculator to get an estimate of the best life insurance premium payable for a specific sum assured.
                    5. What is Annualised Premium?
                    6. Annualised Premium is essentially the amount specified in the Policy Schedule, and denoted as the Premium payable during a Policy Year chosen by you (as policyholder), excluding any additional premium paid for the Underwriting, loadings for modal premium, Rider Premiums and applicable taxes, cess, or levies, if any;
                    7. What is Life Insurance Coverage Period?
                    8. It is the duration for which the insured is covered under a life insurance policy. It can be different from the premium payment term/period during which you need to pay a life insurance premium.
                    9. What is Maturity Date in Life Insurance Policy?
                    10. Maturity date is specified in the Schedule, on which the Policy Term expires. It is stated by taking into consideration the age of the insured and differs basis the date on which the policy was issued.
                    11. What is Life Insurance Premium?
                    12. It is denoted as an amount specified in the Policy Schedule, payable by You, by the due dates to secure the benefits under the Policy, excluding applicable taxes, cess, and levies, if any.
                    13. What is Premium Payment Mode or Frequency?
                    14. An individual can pay the life insurance premium in,

                      1. Regular mode, which is monthly, quarterly, half-yearly, or annually throughout the policy tenure

                      2 . A specific premium payment tenure, which can be a certain pre-fixed number of years (not till the end of the policy term)
                    15. What are Life Insurance Riders?
                    Riders are essentially features, which are in addition to basic benefits under the Policy. These include accidental death benefit rider, critical illness rider, and waiver of premium rider.

                    What are the Types of Life Insurance Plans?

                    5_types_life_insurance_policy_desktop_3dfd0dece9_fc38f6bef4.webp
                    '

                    Every policy buyer must understand different types of life insurance[2]before buying any of them.

                    1. Term Insurance
                    2. It is an affordable type of life insurance that offers a high sum assured at affordable premiums. The insurance company offers to pay a sum assured to the policy nominee in case of your untimely demise.
                    3. Unit Linked Insurance Plans (ULIPs)
                    4. ULIP is a unique type of life insurance that offers dual benefits of life cover and market linked returns on your investment. A portion of the amount paid as premium is invested in different fund options while the rest is used to provide life cover.
                    5. Child Plans
                    6. A child plan is another form of ULIP with which you can create wealth to support the higher education plans of your child. With a child plan, you also get the flexibility to invest money into various funds based on your financial condition and long-term goals.
                    7. Endowment Plans
                    8. These plans are known as a combination of life insurance and savings. By investing in an endowment plan, you will receive life cover as well as savings benefit. You will get the maturity benefit on outliving the term of your plan, along with periodic bonuses (if any).
                    9. Retirement Plans
                    Also known as deferred pension products, these plans aim at helping you create wealth for your retired life to enjoy financial independence. Your nominee will receive immediate payment in case of your demise during the policy term. Otherwise, you will receive the vesting benefit on surviving the term.

                    Understanding the Life Insurance Coverage Amount

                    The life insurance coverage amount, also known as the death benefit, is the amount of money that the insurance company will pay to the beneficiaries of the policy in the event of the policyholder's death. This amount is typically determined at the time the policy is purchased and can be adjusted as needed.

                    When choosing a coverage amount, it's important to consider several factors, such as:

                    •  Current and Future Income: If you have dependents who rely on your income, you should consider how much money they will need to cover living expenses and maintain their standard of living in the event of your death.
                    •  Debts and Loans: If you have outstanding debts or a loan, you should consider the amount of money needed to pay these off in full.
                    •  Future Financial Goals: If you have future financial goals, such as saving for a child's education or retiring comfortably, you should consider the amount of money that will be needed to achieve these goals.
                    •  Final Expenses: The cost of funeral and burial expenses, as well as any outstanding debts or bills, should be considered when determining the coverage amount.
                    •  Other Coverage: If you have other forms of insurance, such as a disability policy or an employer-sponsored life insurance policy, you should consider how these policies may affect the amount of coverage you need.

                    It's important to regularly review your life insurance coverage amount to ensure that it still meets your needs and protects your loved ones adequately. An insurance agent or financial advisor can help you determine the right coverage amount for your needs.

                    Factors that Affect Life Insurance Premiums

                    Although the life insurance coverage amount is directly affected by the premium payable in exchange for it, there are several other factors that affect your life insurance policy coverage, such as:

                    •  Age: Generally, the older you are when you purchase a life insurance policy, the higher your premiums will be, as there is a greater likelihood of death.
                    •  Current Health: If you have pre-existing health conditions or engage in hazardous activities, your premiums may be higher, as there is an increased risk of death.
                    •  Term Length: The length of the policy term, typically ranging from 10 to 30 years, can affect your premiums, as a longer term generally results in higher premiums.
                    •  Smoking Status: Smokers typically pay higher premiums than non-smokers, as there is a higher risk of death associated with smoking.
                    •  Occupation: If your job is considered to be high-risk, such as if you work in a hazardous industry or as a first responder, your premiums may be higher.
                    •  Lifestyle: Your lifestyle, including your diet, exercise routine, and alcohol consumption, can also affect your premiums, as these factors can impact your overall health.
                    •  Family’s Medical History:Your family medical history, including the age at which your relatives passed away, can also impact your premiums, as this can provide insight into your potential life expectancy.

                    It's important to keep these factors in mind when purchasing life insurance, as they can affect the cost of your policy and impact your ability to secure the coverage you need. An insurance advisor can help you understand the factors that may affect your premiums and assist you in finding the best life insurance policy for your needs

                    Tips to Avoid Life Insurance Claim Rejection

                    Insurance claims are subject to rejection in many circumstances, irrespective of their types. Even if you have the best life insurance plan, we recommend you follow in order to avoid rejection of your claim:

                    • When purchasing life insurance (or any insurance), make sure the information you provide/declare in your policy documents, especially lifestyle habits and any existing medical conditions, is correct.
                    • File your claim with your insurance company at the earliest.
                    • Do mention the name of your beneficiary in all your active policies. At the same time, make sure you inform them all about your active policies.
                    • Always make your premium payment on time to ensure that the policy remains active.
                    • Duly fill the claim form on your own, and try to avoid any mistakes/typos in the form.

                    When it comes to claims, it is recommended to choose the best life insurance company with the highest claims settlement ratio (CSR). The higher the CSR the higher chances of your claim acceptance, provided you produce all required documents.

                    Common Exclusions in Life Insurance Plans

                    According to the contract of a life insurance policy, the insurance company is liable to pay the sum assured to the policy nominee, as per the policy terms and conditions, in exchange for the regular premium payments. However, even the best life insurance policies do not cover all instances leading to the death of the life insured. In other words, there are certain cases in which insurance companies investigate the cause of the death and may deny the claim if it is unnatural.
                    In such a case, the claim is most likely rejected. The following are a few such cases that may lead to an unnatural death and subsequently claim rejection:

                    • Consumption of alcohol and/or use of tobacco or other intoxicants
                    • Participation in a criminal activity or
                    • Participation in a dangerous or extreme sports activity
                    • Death due to a pre-existing undisclosed disease
                    • Exposure due to a war
                    • Death due to suicide or a self-inflicted injury
                    • Excessive smoking resulting in a lifestyle disease
                    • Death during pregnancy or childbirth

                    It is imperative that not all life insurance policies are suitable for you. Therefore, do assess your requirements and then purchase the best life insurance plan for yourself, as your insurance choice affects the financial future of your loved ones.

                    Common Inclusions in Life Insurance Plans

                    The term ‘life insurance inclusions’ refers to conditions that are covered by your life insurance policy. Irrespective of whether you have the best life insurance in place, you may or may not have a coverage for a range of conditions, such as death benefit, income protection in case of permanent disability due to an accident, waver of premium in case of death. Here’s a small description of these benefits:

                    Death benefit

                    This benefit is paid to the policy beneficiary as a sum assured, provided the insured individual dies before the policy term ends.

                    Income protection benefit

                    This benefit is paid to the spouse or the designated beneficiary in case the insured individual is unable to provide for their family due to an accidental.

                    Waiver of premium benefit

                    The benefit is payable to the policyholder if they lose their income source due to a covered condition such as total or partial permanent disability.

                    Generally, life insurance policies cover all these instances, and thus you must understand these terms before you can choose the best life insurance plan for yourself.

                    What is the Right Life Insurance Cover for You?

                    Once you have decided to buy life insurance, the next big step is to choose a specific life cover, or sum assured. Here are some aspects to keep in mind while determining a ballpark figure for the life cover:

                    1. Consider Your Working Years

                    A life insurance plan serves as an income replacement tool. Hence, you need to consider the number of active working years it would replace while choosing the sum assured. For instance, if you are 25 right now and have planned your retirement at the age of 50, you have 25 future earning years to consider.

                    2. Chart Out Your Regular Expenses

                    The sum assured should cover recurring financial outgoes, including household expenses, bills, and existing loan EMIs on a year-on-year basis. By charting out these expenses for a specific period, you will get a better idea of the sum assured to be chosen.

                    3. Consider Landmark Stages in Your Family’s Life

                    Certain stages or events in life require large lump sum amounts. These include wedding, retirement, or child’s higher education. The sum assured should cover them all majorly to ensure your family will not face a financial burden after you.

                    Difference Between Life Insurance, General Insurance, and Health Insurance

                    The following table summarizes the differences between various types of insurance plans:

                    ParametersGeneral InsuranceLife InsuranceHealth Insurance
                    Basic BenefitInsurance coverage for non-life assets, like home, health, and travelLife cover benefit to be given to the familyHealth cover to deal with medical emergencies in life
                    Premium PaymentThe entire premium is usually paid at the time of buying/ renewing the policyA fixed amount to be paid for a specific tenure (in years)A specific amount to be paid at first and then after every year for policy renewal
                    Policy DurationShort termLong termShort term
                    Claim of insuranceIn case of unfortunate events defined in the policy termsEither on the insured’s death or maturityDuring a healthcare emergency
                    Tax benefit Under income tax act 1961Under section 80D (for health insurance)Under section 80CUnder section 80D
                    ParametersGeneral InsuranceLife InsuranceHealth Insurance
                    Basic BenefitInsurance coverage for non-life assets, like home, health, and travelLife cover benefit to be given to the familyHealth cover to deal with medical emergencies in life
                    Premium PaymentThe entire premium is usually paid at the time of buying/ renewing the policyA fixed amount to be paid for a specific tenure (in years)A specific amount to be paid at first and then after every year for policy renewal
                    Policy DurationShort termLong termShort term
                    Claim of insuranceIn case of unfortunate events defined in the policy termsEither on the insured’s death or maturityDuring a healthcare emergency
                    Tax benefit Under income tax act 1961Under section 80D (for health insurance)Under section 80CUnder section 80D

                    Life Insurance Policy FAQs

                    search

                    How does life insurance Policy work?

                    A life insurance policy provides a sum assured to the nominee in case of the untimely demise of the life insured individual. There are different types of life insurance plans that you can choose based on your goals and protection needs.

                    Which type of life insurance plans is the most affordable?

                    A term plan is the least expensive variant of life insurance, which does not offer any survival benefits. The plan expires when the policy period ends. However, term plans with return of premium is another variant of term insurance which provides survival benefits.

                    What are the tax benefits of buying life insurance plans?

                    You can avail deductions under section of the Income Tax Act, 1961, of up to Rs. 1.5 Lakh per annum on the premium paid towards life insurance. Alongside, the life insurance payouts received by the nominee are exempt from tax under Section 10(10D).

                    Why should I buy life insurance Policy?

                    With life insurance, you can make sure that the financial security of your loved ones in your absence, is never compromised. The insurance benefits they receive will help them finance their regular expenses and life goals.

                    When should I buy life insurance Policy?

                    The right age to buy the best life insurance policy is when you are young and shoulder the least number of financial liabilities. The earlier you buy a plan; the lesser will be its premium.

                    ARN NO: PCP/LI/260623

                    Sources:

                    www.policyholder.gov.in/YouandYourLifeInsurancePolicyFAQs.aspx

                    www.policyholder.gov.in/WhatLifeInsurancetoBuy.aspx

                    www.irdai.gov.in/ADMINCMS/cms/NormalData_Layout.aspx?page=PageNo2061

                    www.maxlifeinsurance.com/content/dam/corporate/Brochures/Term-plans/English/smart-term-plan/smart-term-plan-policy-contract.pdf

                    www.maxlifeinsurance.com/blog/term-insurance/what-are-the-documents-required-for-term-plan

                    www.rbi.org.in/Scripts/NotificationUser.aspx?Id=11865&Mode=0

                    www.maxlifeinsurance.com/claims-centre/documents-required

                    www.guardianlife.com/life-insurance/what-are-benefits

                    www.investopedia.com/5-top-benefits-of-life-insurance-5105062

                    www.livemint.com/brand-stories/benefits-of-having-a-life-insurance-term-plan-11674483470878.html

                    www.livemint.com/money/personal-finance/life-insurance-what-is-the-ideal-amount-of-coverage-for-you-mintgenie-explains-11656733892117.html

                    www.etmoney.com/learn/insurance/how-much-term-life-insurance-cover-do-i-need/

                    www.investopedia.com/articles/pf/06/insureneeds.asp

                    www.investopedia.com/articles/investing/102914/7-factors-affect-your-life-insurance-quote.asp

                    www.experian.com/blogs/ask-experian/factors-that-affect-life-insurance-costs/

                    www.forbes.com/advisor/life-insurance/factors-affecting-rates/

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                    57% feel their life insurance cover is insufficient: Survey

                    With COVID-19 fears down, people focus on their children’s goals, buying term plans, as per the latest Axis Max Life IPQ 4.0 survey.

                    Read More

                    Life insurance ownership in India remains at 78%: Survey

                    The India Protection Quotient survey's fourth iteration was released on Thursday by Axis Max Life Insurance Ltd. in collaboration with Kantar (IPQ). The India Protection Quotient 4.0 poll, which was conducted totally online between 10 December 2021 and 14 January 2022, included 5,729 respondents from 25 Indian cities.

                    Read More

                    Financial security gains prominence post-COVID-19; awareness towards life insurance grows: Survey

                    According to Axis Max Life's annual flagship poll, India's knowledge of life insurance has increased dramatically over the previous two years as a result of COVID-19, and the need for financial security has become more important to individuals.

                    Read More

                    Term insurance ownership has risen to 43% from 36% in two years: IPQ Survey

                    According to the India Protection Quotient (IPQ) survey 4, Indians are purchasing more term insurance plans now that term insurance ownership is up to 43% from 39% previous year. Despite the fact that life insurance ownership has remained constant at 78, consumers are expanding their insurance holdings and creating a well-rounded portfolio.

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                    BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

                    IRDAI clarifies to public that:
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                    IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
                    Corporate Identity Number (CIN): U74899PB2000PLC045626.
                    Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

                    DISCLAIMERS

                    Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

                    Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

                    Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

                    Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

                    Online Sales Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

                    Fax Number: 0124-4159397.

                    Email ID: service.helpdesk@axismaxlife.com

                    Website: www.axismaxlife.com

                    Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

                    *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

                    Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

                    Celeb disclaimer (if images being used):

                    The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

                    Disclaimers for Market Linked Plans & Saving plans:

                    THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

                    Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

                    Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

                    *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

                    *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                    *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

                    Privacy Policy

                    ^^On completion of policy term

                    The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

                    Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

                    > Original policy document

                    > Original/attested copy of death certificate issued by local municipal authority

                    > Death claim application form (Form A)

                    > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

                    > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                    1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

                    2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

                    315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N127V03). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

                    4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

                    • Original policy document
                    • Original/attested copy of death certificate issued by local municipal authority
                    • Death claim application form (Form A)
                    • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
                    • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                    5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

                    6Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 30,000/- per month (exclusive of all applicable taxes) with 7.45% return. Life Insurance is available with this product

                    7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V14)

                    8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

                    9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V11)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

                    ##Tax conditions :

                    ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

                    CI Rider disclaimers:

                    AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

                    >Extended cover of up to 85 years is available with gold and platinum variant only

                    @64 critical illnesses covered in platinum and platinum plus variant on payment

                    22 critical illnesses covered in gold and gold plus variant

                    *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

                    ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

                    ~1 Conditions for Special exit value:

                    Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

                    ~2 Voluntary Top-up Sum assured:

                    Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

                    ^^*^^Free look period conditions:

                    The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

                    ^Individual Death Claims Paid Ratio as per audited financials for FY 2024-2025

                    #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V03).

                    #3Tax benefits as per prevailing tax laws, subject to change

                    Terms and conditions for availing 5% employee discount:

                    <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

                    Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

                    The premium shall be adjusted on the due date even if it has been received in advance.

                    For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

                    For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

                    For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

                    For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                    *~Disclaimers

                    Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

                    ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

                    #With “Save the date”, you can choose to take your annual income to any special date in a year.

                    ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

                    ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

                    #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

                    ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

                    @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

                    #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                    ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

                    ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

                    ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

                    ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

                    ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

                    ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

                    ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V03) - Regular Cover with a life cover of Rs. 1 Cr.

                    ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

                    ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

                    ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

                    *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

                    *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

                    *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                    ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                    @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                    @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                    #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

                    @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                    7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

                    @4Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN:104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate.

                    @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                    @8Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                    Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

                    Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

                    Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

                    ~4Subject to submission of all documents required for GST waiver. GST waiver/refund is not applicable for ULIP plans.

                    Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

                    Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V14). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

                    Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06)) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                    Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

                    Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

                    For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

                    Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                    SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                    18 Years (PPT: 67 years)1,488/Month
                    Total Premium: 11.33 lakh
                    930/Month
                    Total Premium: 7.08 lakh
                    1,500/Month
                    Total Premium: 11.42 lakh
                    938/Month
                    Total Premium: 7.14 lakh
                    2,251/Month
                    Total Premium: 17.13 lakh
                    1,407/Month
                    Total Premium: 10.71 lakh
                    2,675/Month
                    Total Premium: 20.37 lakh
                    1,672/Month
                    Total Premium: 12.73 lakh
                    25 Years (PPT: 60 years)1,966/Month
                    Total Premium: 13.40 lakh
                    1,228/Month
                    Total Premium: 8.38 lakh
                    2,054/Month
                    Total Premium: 14.06 lakh
                    1,284/Month
                    Total Premium: 8.75 lakh
                    3,081/Month
                    Total Premium: 21.01 lakh
                    1,926/Month
                    Total Premium: 13.13 lakh
                    3,607/Month
                    Total Premium: 24.59 lakh
                    2,255/Month
                    Total Premium: 15.37 lakh
                    35 Years (PPT: 50 years)3,182/Month
                    Total Premium: 18.08 lakh
                    1,989/Month
                    Total Premium: 11.30 lakh
                    3,592/Month
                    Total Premium: 20.41 lakh
                    2,245/Month
                    Total Premium: 12.76 lakh
                    5,388/Month
                    Total Premium: 30.61 lakh
                    3,367/Month
                    Total Premium: 19.13 lakh
                    5,947/Month
                    Total Premium: 33.79 lakh
                    3,717/Month
                    Total Premium: 21.12 lakh
                    45 Years (PPT: 40 years)5,971/Month
                    Total Premium: 27.14 lakh
                    3,732/Month
                    Total Premium: 16.96 lakh
                    6,629/Month
                    Total Premium: 30.13 lakh
                    4,143/Month
                    Total Premium: 18.83 lakh
                    9,944/Month
                    Total Premium: 45.20 lakh
                    6,215/Month
                    Total Premium: 28.25 lakh
                    12,546/Month
                    Total Premium: 57.02 lakh
                    7,841/Month
                    Total Premium: 35.64 lakh
                    55 Years (PPT: 30 years)11,656/Month
                    Total Premium: 39.73 lakh
                    7,285/Month
                    Total Premium: 24.83 lakh
                    13,719/Month
                    Total Premium: 46.77 lakh
                    8,574/Month
                    Total Premium: 29.23 lakh
                    20,578/Month
                    Total Premium: 70.15 lakh
                    12,861/Month
                    Total Premium: 43.84 lakh
                    26,160/Month
                    Total Premium: 89.18 lakh
                    16,350/Month
                    Total Premium: 55.74 lakh
                    60 Years (PPT: 25 years)16,846/Month
                    Total Premium: 47.86 lakh
                    10,529/Month
                    Total Premium: 29.91 lakh
                    19,966/Month
                    Total Premium: 56.72 lakh
                    12,479/Month
                    Total Premium: 35.45 lakh
                    29,949/Month
                    Total Premium: 85.08 lakh
                    18,718/Month
                    Total Premium: 53.18 lakh
                    37,689/Month
                    Total Premium: 107.07 lakh
                    23,555/Month
                    Total Premium: 66.92 lakh

                     

                     

                    Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                    SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                    18 Years (PPT: 67 years)1,488/Month
                    Total Premium payable: 11.33 lakh
                    930/Month
                    Total Premium payable: 7.08 lakh
                    1,500/Month
                    Total Premium payable: 11.42 lakh
                    938/Month
                    Total Premium payable: 7.14 lakh
                    2,251/Month
                    Total Premium payable: 17.13 lakh
                    1,407/Month
                    Total Premium payable: 10.71 lakh
                    2,675/Month
                    Total Premium payable: 20.37 lakh
                    1,672/Month
                    Total Premium payable: 12.73 lakh
                    25 Years (PPT: 60 years)1,707/Month
                    Total Premium payable: 11.64 lakh
                    1,067/Month
                    Total Premium payable: 7.28 lakh
                    1,744/Month
                    Total Premium payable: 11.89 lakh
                    1,090/Month
                    Total Premium payable: 7.43 lakh
                    2,616/Month
                    Total Premium payable: 17.84 lakh
                    1,635/Month
                    Total Premium payable: 11.15 lakh
                    2,972/Month
                    Total Premium payable: 20.26 lakh
                    1,858/Month
                    Total Premium payable: 12.67 lakh
                    35 Years (PPT: 50 years)2,617/Month
                    Total Premium payable: 14.87 lakh
                    1,636/Month
                    Total Premium payable: 9.29 lakh
                    2,905/Month
                    Total Premium payable: 16.50 lakh
                    1,815/Month
                    Total Premium payable: 10.32 lakh
                    4,357/Month
                    Total Premium payable: 24.76 lakh
                    2,723/Month
                    Total Premium payable: 15.47 lakh
                    4,801/Month
                    Total Premium payable: 27.28 lakh
                    3,000/Month
                    Total Premium payable: 17.05 lakh
                    45 Years (PPT: 40 years)4,794/Month
                    Total Premium payable: 21.79 lakh
                    2,996/Month
                    Total Premium payable: 13.62 lakh
                    5,061/Month
                    Total Premium payable: 23.00 lakh
                    3,163/Month
                    Total Premium payable: 14.38 lakh
                    7,591/Month
                    Total Premium payable: 34.50 lakh
                    4,744/Month
                    Total Premium payable: 21.56 lakh
                    9,496/Month
                    Total Premium payable: 43.16 lakh
                    5,935/Month
                    Total Premium payable: 26.98 lakh
                    55 Years (PPT: 30 years)8,883/Month
                    Total Premium payable: 30.28 lakh
                    5,552/Month
                    Total Premium payable: 18.93 lakh
                    10,102/Month
                    Total Premium payable: 34.44 lakh
                    6,314/Month
                    Total Premium payable: 21.52 lakh
                    15,153/Month
                    Total Premium payable: 51.66 lakh
                    9,471/Month
                    Total Premium payable: 32.29 lakh
                    19,378/Month
                    Total Premium payable: 66.06 lakh
                    12,111/Month
                    Total Premium payable: 41.29 lakh
                    60 Years (PPT: 25 years)12,611/Month
                    Total Premium payable: 35.83 lakh
                    7,882/Month
                    Total Premium payable: 22.39 lakh
                    14,826/Month
                    Total Premium payable: 42.12 lakh
                    9,266/Month
                    Total Premium payable: 26.32 lakh
                    22,239/Month
                    Total Premium payable: 63.18 lakh
                    13,899/Month
                    Total Premium payable: 39.49 lakh
                    27,941/Month
                    Total Premium payable: 79.38 lakh
                    17,463/Month
                    Total Premium payable: 49.61 lakh