Individual
Cookie Policy
Introduction
This policy explains how Axis Max Life Insurance Limited (“Axis Max Life” or “We” or “Us”) use cookies and similar technologies when you visit our website and/or mobile applications (collectively, the “site”). This policy must be read together with Axis Max Life’s website privacy policy, which provides additional information about how we collect, use, retain, store, handle, disclose and transfer your personal data. By accessing or using our Services, you acknowledge and agree to be bound by the terms of this policy.
What are cookies?
Cookies are small text files that are generated by your web browser and are stored on your browser, computer or mobile devices and help to recognize your device when you visit or revisit our site.
Cookies serve various purposes, including enhancing our understanding of your website usage, facilitating effective page navigation, remembering user preferences, and helping us in improving and providing a more personalized browsing experience. Additionally, certain types of cookies help ensure that the online marketing you encounter is more relevant to your interests. You can learn about the cookies deployed on our website and how to manage them in the below sections.
For ease of reference, the term “cookies”/"Cookies" in this policy includes any similar technologies (e.g. pixels, web beacons, SDKs, tags or local storage objects) that may automatically collect information when you interact with our digital properties.
What types of cookies does Axis Max Life use?
Axis Max Life uses various types of cookies, as mentioned below, to enhance your user experience and optimize the functionality of our website. Refer to Annexure A for list of all Cookies (i.e. Essential and Non-Essential Cookies).
Where personal data is collected and processed by us, we will obtain your consent as required by applicable data protection law.
Essential/ Strictly Necessary Cookies:
These cookies are necessary for the functioning of our website and the services offered therein.
‘Essential/ strictly necessary cookies’ will continue to be used, even if you choose to decline non-essential ones, to ensure our website functions properly and provide you with a smooth and secure experience.
Non-Essential Cookies:
Analytics Cookies: These cookies are used to understand how you use our website in order to improve your experience. They help us track user behaviour, such as pages visited by users, how long they stay on each page, what actions they take, and how they arrived on the website etc.
Marketing Cookies: We use our own as well as third-party advertising cookies to understand how users reach our website; show more relevant advertisements, measure campaign performance, and identify conversions. Our partners may also use these cookies for their own advertising and targeting purposes. Some parts of our website may not work/function properly in case you decline non-essential cookies.
Performance and Functional Cookies: These cookies help improve website functionality and user experience by remembering user preferences, maintaining application state, monitoring site performance, and enabling enhanced features. They may also collect information about how visitors interact with website features to support optimization and troubleshooting.
What happens to cookies that have been downloaded in the past?
Cookies that were downloaded in the past remain on your device until they expire or are manually deleted. Expiration dates for cookies vary depending on their type and purpose, as highlighted in Annexure A. Once a cookie reaches its expiration date, it is automatically removed. You can also manage and delete cookies at any time through browser settings. Please note that deleting or blocking cookies may affect your ability to access certain features or functionality on the website and mobile application.
Managing or Withdrawing of Cookies
You have the right to choose whether or not to accept cookies. You can do this by:
- Adjusting your browser settings to refuse or delete cookies.
Please note, however, that disabling certain cookies may impact the functionality and performance of our website, potentially affecting your user experience.
Additionally, if you wish to clear or remove cookies that are already stored on your device, you may do so through your browser settings as given below:
| Cookie Browser Settings | |
| Google Chrome | [https:://support.google.com/chrome/answer/95647] |
| Safari (Mac) | [https:://support.apple.com/en-in/guide/safari/sfri11471/mac] |
| Microsoft Edge | [https://support.microsoft.com/en-us/edge/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use] |
You may also request to access, erase or update any personal data we collect and process using cookies or withdraw your consent provided to us to process your personal data, as permitted under the applicable data protection law and the mechanism provided under our Privacy Policy.
Third party Cookies
Our website may include cookies from third-party service providers, such as analytics and advertising partners, for independent purposes, which are not controlled by Axis Max Life. These third-party cookies are governed by the privacy policies of the respective third parties, and we do not have access to or control over these cookies or the data they collect. We recommend reviewing the privacy policies of these third parties to understand their data handling practices. Axis Max Life disclaims any responsibility or liability for the practices of these third parties.
Cookie Retention and Deletion
Cookie Retention: Please refer to Annexure A for retention periods for different type of cookies used by Axis Max Life and their respective lifespan.
Cookie Deletion Procedures:
- Automated Expiration: All cookies that we collect from you shall be deleted automatically as per the lifespan of cookies.
- User-initiated Deletion: You can do this by:
- Adjusting your browser settings to refuse or delete cookies.
- Using our cookie banner to set your preferences.
Amendments to the Cookie policy
We reserve the right to update, amend, modify or replace this policy from time to time. You are requested to refer to this policy regularly to remain informed of any changes or updates.
Complaints and Grievances
Should you have any queries or would like to raise a complaint, please write to data.privacy@axismaxlife.com
If your concerns pertain to any third-party cookies, you will need to reach out to the grievance officer or the designated person as per the process provided under the privacy notice or policy of such third parties.
Annexure A
A. Essential Cookies:
| S. No. | Cookie Name | Purpose | Lifespan |
|---|---|---|---|
| 1 | TS* | Supports secure sessions, transactions, and login functionality | Session |
| 2 | __privaci_cookie_* | Stores your cookie consent preferences | 1 year |
| 3 | _vis_opt_* | Ensures cookies are enabled and tracks sessions | Session |
| 4 | __Secure-* | Ensures secure actions such as login or form submission | Session |
| 5 | axisRedirect | Helps manage navigation across pages | Session |
| 6 | equoteNumber | Stores quote information during session | Session |
| 7 | whitelistedQuery | Controls navigation parameters | Session |
B. Non- Essential Cookies:
a. Analytics Cookies
| S. No. | Cookie Name | Purpose | Lifespan |
|---|---|---|---|
| 1 | _ga_* | Helps analyse website traffic and user behaviour | 2 Years |
| 2 | FPGSID | Tracks user interactions for analytics | Session |
| 3 | _vwo_uuid* | Identifies visitors for analytics and improvements | Session |
| 4 | vwo* | Supports A/B testing and personalization | Session |
b. Performance and Functionality Cookies
| S. No. | Cookie Name | Purpose | Lifespan |
|---|---|---|---|
| 1 | dt* / rx* | Tracks performance and session behaviour | Session |
| 2 | _clck / _clsk | Tracks sessions for performance analysis | Session |
| 3 | __st* | Stores usage data for improving functionality | Session |
| 4 | eligibilityData / termCalculatorData | Stores user inputs for convenience | Session |
| 5 | lastRoute | Remembers last visited page | Session |
| 6 | appExpandedCount | Tracks UI interactions | Session |
| 7 | amp-story-state | Maintains browsing continuity | Session |
| 8 | event_equote_history | Tracks quote-related interactions | Session |
c. Marketing Cookies
| S. No. | Cookie Name | Purpose | Lifespan |
|---|---|---|---|
| 1 | _fbp / fr | Used by Meta to deliver personalised ads | 3 Months |
| 2 | _gcl_* | Measures ad campaign performance | Session |
| 3 | _scid* / _schn* / _screload | Used by Snapchat for targeted advertising | Session |
| 4 | _uet* / MUID* | Used by Microsoft/Bing for ad targeting | Session |
| 5 | cto_* (Criteo) | Delivers personalised ads across websites | Session |
| 6 | TapAd_* | Supports cross-device advertising | Session |
| 7 | rtbh / creativecdn | Displays retargeted ads | Session |
| 8 | lead* / utm* | Tracks marketing campaigns and conversions | Session |
| 9 | test_cookie / uid | Supports targeted advertising functionality | Session |
| 10 | _cltk | Tracks user behaviour for insights | Session |
| 11 | taboola user-id | Tracks interaction with recommendations | Session |
| 12 | taboola_session_id | Prevents duplicate recommendations | Session |
- Whatsapp: +91-7428396005Send ‘Quick Help’ from your registered mobile number
- Phone: +91-124-648-890009:30 AM to 06:30 PM
(Monday to Sunday except National Holidays) - service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
- Whatsapp: +91-7428396005Send ‘Hi’ from your registered mobile number
- 1860-120-55779:00 AM to 6:00 PM
(Monday to Saturday) - service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
- +91-11-71025900 , +91-11-61329950 (Available 24X7 Monday to Sunday)
- nri.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.