Protection That Understands Your Duty
- Covers officers and jawans across all postings
- Risk coverage during active conflict zones
Branches All Over India
Rakshak Trained Officers
Dedicated Rakshak Units
Veterans Engaged

To become India's most trusted shield of financial protection for the Defence fraternity. We aspire to stand as a lifetime partner to every soldier and their family by providing dependable financial security, fostering independence through knowledge and employment, and uplifting communities with purpose-driven welfare programs. With unwavering integrity, empathy, and service, Rakshak envisions a Nation where those who guard our borders live with dignity, confidence, and unshakable Bharosa.

To protect those who protect India.Rakshak is committed to securing the financial future of Armed Forces personnel, veterans, Veer Naris and their families through dedicated protection plans, customized savings and retirement solutions, and welfare-driven initiatives. We strive to empower the Defence community with financial literacy, employment opportunities, lifestyle wellness programs, and dignified support - ensuring their families stay protected in war, peace, and every moment in between. For The Nation, Bharosa Tum Ho.
Pushpendra Singhal
Senior Vice President Head- Direct Channel & Rakshak
Pushpendra Singhal
Senior Vice President Head- Direct Channel & Rakshak
Message from Leader
“Guardian of the Nation, Protectors of their Future”
In a world where true courage often goes unseen, our soldiers stand tall guarding our borders with unwavering resolve. At Axis Max Life Insurance, we believe that while they protect the nation, it is our duty to protect what matters most to them their families back home. With this vision, we are proud to introduce Rakshak, a dedicated initiative under our Direct Sales Force (DSF), created to secure the financial futures of our Armed Forces and the loved ones. Rakshak is more than a program-it is a promise. A promise of Bharosa that their families will be cared for, even as they serve on the frontlines. Through Rakshak, we aim to offer peace of mind to those who give us our peace. With nearly 100% claims paid ratio (99.70%), we stand as a symbol of trust and reliability-ensuring that our soldiers can focus on their duty, knowing their families are financially protected. This is our tribute to their valour. This is our way of saluting their service-with protection. Dignity and unwavering Bharosa.
Message from Leader
“Dear Colleagues in the Uniform”

Maj. Hemendra K. Singh
Corporate Vice President and Head Defence Business
At Axis Max Life Insurance, we believe that those who serve deserve more than gratitude they deserve unwavering support. In our continued journey to extend financial protection to every Indian household, we are proud to introduce a dedicated entity that reflects our commitment to the Armed Forces community-Rakshak. Rakshak is a purpose-driven force within our Direct Sales vertical, created to serve those who serve us. Its mission is simple yet profound: to secure the financial futures of Defence personnel, veterans, and their families, while they protect ours. Through personalized financial solutions, digital accessibility, or heartfelt engagement, Rakshak stands as a symbol of Bharosa—a quiet assurance that their loved ones are protected, even when they are far from home. We look forward to building this journey together, with trust, and the shared dream of a secure tomorrow. Because for us, Bharosa Tum Ho

Maj. Hemendra K. Singh
Corporate Vice President and Head Defence Business
Rakshak is a dedicated initiative by Axis Max Life insurance to support the armed force personnel with the much needed financial coverage. With our life insurance solutions, we are committed to make your loved ones and future goals covered while you’re busy protecting India.
While Axis Max Life Insurance has many life insurance solutions to offer, we recommend few of our selected plans to defense personnel keeping their best interests in mind. It will help them to make an easy and informed decision without getting lost in too much information.
Claim Settlement Stories
Peace of mind is essential when you're on duty of protecting nation. We strive to offer that much needed peace to our Jawans. Sharing stories of Brave hearts and their smooth claims experience under Rakshak Initiative.
A Young Soldier
A brave young soldier from the Infantry, tragically succumbed to a cold stroke while on duty in extreme weather conditions. At just 27, he had shown remarkable foresight by securing his future with the Axis Max Life Monthly Income Advantage Plan. Though he married shortly after purchasing the policy, his father remained the legal nominee. When the unfortunate news reached us via a DO letter from his Commanding Officer on March 24, our team acted with urgency and empathy. In accordance with Section 39 of the Insurance Act, the claim amount of ₹7,90,999 was rightfully disbursed to his father- the nominee on record. The entire process was completed within just 3 days, reflecting our deep respect for the Armed Forces and our commitment to honoring their trust with speed and integrity.
Read moreIndian Army Soldier
A proud and disciplined soldier who believed in protecting his family's future, just a year prior invested in the Axis Max Life Monthly Income Advantage Plan, ensuring financial security for his loved ones. While proceeding on leave, he met with a tragic accident at a railway station — a momentary misstep that cost him his life- he briefly stepped down at a railway platform, and in an unfortunate moment, the train began to move. He met with a fatal accident- a loss that deeply affected his family and comrades. Though the incident was officially classified as a personal error, Axis Max Life chose empathy over exclusion. Within 5-7 days, the full claim amount of ₹8,77,900 was released to his wife. This story stands as a testament to our belief, when a soldier invests in protection, we honor that promise -not with judgment, but with empathy.
Read moreAn Indian Army Sepoy
A responsible and brave soldier who had taken steps to secure his family's future through the Axis Max Life Savings Advantage Plan. At just 23, he had a lifetime of service ahead of him- tragically cut short by a train accident while on leave. His wife and young son lived in a remote part of India’s North East, where access to financial services is limited. Understanding the emotional and logistical challenges, Axis Max Life coordinated closely with his unit. Based on a DO letter and in full compliance with protocol, the claim amount of ₹3,80,051 was processed swiftly and the Cheque was formally handed over to the unit for secure delivery to the bereaved family. This was more than a financial transaction- it was the delivery of a promise, carried out with dignity, speed, and heartfelt sensitivity.
Read moreGlimpse of few of our many activities performed across India throughout the year under Rakshak Initiative.
Come Join Us
Rakshak Channel works like a shield of financial security for our defense forces. This dedicated channel provides unmatched protection, extending strong risk coverage for all eventualities, specifically including war and war-like situations.
Second Inning with purpose
Rakshak channel works like a shield of financial security for our defense forces. This dedicated channel provides unmatched protection, extending strong risk coverage for all eventualities, specifically including war and war-like situations.
Financial Independence
By joining Axis Max Life Insurance, veterans can generate a steady income stream to support their families and maintain their lifestyle after retirement.
Serving the Nation in a New Way
Veterans continue to protect families not with arms, but with financial security by helping people choose the right life insurance solutions.
Recognition & Respect
The Rakshak Channel celebrates the contributions of veterans, recognizing their achievements and honoring their continued service to society.

Rakshak Head Office
Address : Axis Max Life Insurance Ltd., Plot No – 90 C, Sector 18 Udyog Vihar, Gurugram, Haryana – 122015
To check the other Rakshak office locations across India click the ‘Download Button’

Gratitude From Team Rakshak!
You’ve taken an oath to protect this country. Rakshak by Axis Max Life Insurance is our way of supporting you with financial coverage that’s designed to serve your needs and safeguard your family’s future
“You’ve taken an oath to protect this country. Rakshak by Axis Max Life Insurance is our way of supporting you with financial coverage that’s designed to serve your needs and safeguard your family’s future”

Defence Personnel may connect with the Rakshak sales team through the following channels:
The following documents are required for policy issuance:
