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                Axis Max Life Smart Term with Additional Returns ULIP

                Considering the unpredictability of life, we need to focus on our future financial goals and financial security of our loved ones. Thus, the need of the hour is a solution that can offer high life cover a
                ...Read More

                Axis Max Life Flexi Wealth Advantage Plan

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                Get Whole Life Cover
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                20 Fund Options
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                Unlimited Free Switches
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                Premium Redirection
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                Get Whole Life Cover
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                20 Fund Options
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                Unlimited Free Switches
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                Premium Redirection
                Past Returns
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                Multifactor Index Fund@$

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                Whole Life Monthly Income&#

                Tax Free Income with ULIP
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                Section 80C & 10(10D)*4

                Secure Child's Dream
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                ULIP For Child Education

                ULIP Plans
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                1 Cr. at Maturity with 10K/month SIP

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                Tax Saving Investments

                *T&C Apply. &#The monthly income functionality can be availed using the Smart Withdrawal functionality available in the Whole Life option in Axis Max Life’s Flexi Wealth Advantage Plan. The above monthly income values have been calculated at 8% smart withdrawal percentage. If at any instance during income period, the fund value becomes less than the minimum death benefit, which is defined as higher of sum assured and 105% of total premiums paid, the Smart Withdrawal will cease. It can be re-instated post submission of a request to the company. **#The fund value calculation is done by projecting historical returns of the fund chosen, after adjusting for all expenses (except tracking error) in Axis Max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                10k/Month Invested Since 2004 would have been Rs.3.41Cr#* Now
                • Benefit image 1: General benefits
                  High Quality Stocks: Multicap stock selection based on Quality factors to build high quality portfolio.
                • Benefit image 2: General benefits
                  Unbiased Stock Selection: Prebuilt portfolio to match the components of the index resulting in unbiased stock selection.
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                Maximise Your Savings With Axis Max Life Investment Plans

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                Disclaimer *+Based on 10 year return of Nifty Midcap Momentum Index as on 27/05/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Midcap Momentum Index Fund is passively managed Index Fund that mirrors Nifty Midcap Momentum Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error. Available with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product). In Unit Linked Insurance Plans, investment risk is borne by the policyholder.

                Profile picture of the Kriti Arora

                Written by

                Kriti Arora
                Profile picture of the Kriti Arora

                Kriti Arora

                Insurance Writer

                Kriti is a content marketing and branding expert with more than 13 years of rich experience across BFSI and Telecom industries. She is currently leading Digital Creative Strategy for Axis Max Life Insurance.

                :

                Reviewed by

                Vaibhav Kumar
                Profile picture of the Vaibhav Kumar

                Vaibhav Kumar

                Insurance Expert

                With over 15 years in life insurance, Vaibhav is a recognized products and digital leader for driving innovation at Axis Max Life. He's played a pivotal role in developing new business lines and implementing successful D2C strategies.

                What is Axis Max Life Smart Term with Additional Returns ULIP?

                The Axis Max Life Smart Term with Additional Returns ULIP is a Unit Linked Insurance Plan that combines the benefit of protection and market-linked investment returns in a single solution. This ensures that you can stay on track to reach various long-term goals, such as buying a new house and saving for your children’s education without having to compromise on your family’s financial security.

                This ULIP offers various customization options, such as choice of 5 investment strategies and 20 different funds, so that you get a tailor-made investment solution that suits your risk appetite as well as your unique investment needs. You also get the option to choose a premium payment term as per your needs, be it limited pay term of 5 to 10, 12, or 15 years for a policy term ranging from 20 to 67 years or the regular pay option.

                Additionally, you can customise the life cover benefit by choosing between two plan variants – Life Secure and 3D Life Secure. The life cover payout available in the case of the Life Secure variant will be the higher amount between the sum assured or 105% of total premiums paid till the date of death or the Total Fund Value as on the date of death.

                In the case of the 3D Life Secure variant, all future premiums payable for the policy post the death of the life insured will be funded by the company. Additionally, a lump sum payout will be made immediately after death. The initial payout will be followed by regular monthly payouts for 10 years and the total fund value payout being made at the conclusion of the policy term.

                Fund Options and Their Performance

                • High Growth Fund

                  (SFIN: ULIF01311/02/08LIFEHIGHGR104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  Fund 5 year Returns

                  34.31%

                  Benchmark 5 year Returns

                  34.04%

                  *(Nifty MidCap Free Float 100%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended equity multi-cap fund focussing on midcaps.

                  Investment Strategy

                  This multi-cap fund focuses on mid-cap equities; meaning it invests in companies with long-term high growth potential in terms of capital value assets. At least 70% of the Fund corpus is invested in equities, with the rest invested in government securities, corporate bonds and money market instruments. Hence, the risk involved is relatively higher.

                • Secure Plus Fund

                  (SFIN: ULIF01628/04/09LIFESECPLS104

                  Investment Group: Debt

                  ULIP graph image

                  Risk Profile | Low

                  Fund 5 year Returns

                  6.41%

                  Benchmark 5 year Returns

                  6.54%

                  *(CRISIL Bond Index 100%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended debt fund allowing investments for preferred duration, with the preference for government securities.

                  Investment Strategy

                  Through Systematic Transfer Plan (STP), Lifecycle Based Portfolio and Trigger Based Portfolio strategies, this Fund is designed to help investors protect their investment with a higher proportion of sovereign papers by the Government of India’s implicit guarantee for repayment of principal and interest. This Fund invests in debt instruments such as Government Securities, Corporate Bonds, Money Market Instruments etc. authorised by IRDAI for investment. The Government of India/ State Governments, Corporate and banks primarily issue it. No investment is made in equities.

                • Growth Super Fund

                  (SFIN: ULIF01108/02/07LIFEGRWSUP104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  Fund 5 year Returns

                  21.02%

                  Benchmark 5 year Returns

                  20.90%

                  (NSE Nifty 100%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended equity fund focussing on large caps.

                  Investment Strategy

                  It is primarily an equity-oriented fund. At least 70% of the fund corpus is always invested in equities. The rest is invested in debt instruments in government, corporate and money market papers.

                • Growth Fund

                  (SFIN: ULIF00125/06/04LIFEGROWTH104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | High

                  Fund 5 year Returns

                  14.03%

                  Benchmark 5 year Returns

                  13.80%

                  *(Crisil Bond Index 50% and NSE Nifty 50%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended hybrid fund with the equity portion focused on large caps.

                  Investment Strategy

                  This fund offers investments across multiple asset classes including Equities, Government Securities, Corporate Bonds and Money Market Instruments. The portfolio will contain a minimum of 20% with an upper limit of 70% invested in stocks. Remaining assets are allocated to debt instruments from Government, corporate and financial instruments.

                • Balanced Fund

                  (SFIN: ULIF00225/06/04LIFEBALANC104)

                  Investment Group: Balanced

                  ULIP graph image

                  Risk Profile | Medium

                  Fund 5 year Returns

                  10.85%

                  Benchmark 5 year Returns

                  10.91%

                  *(Crisil Bond Index 70% and NSE Nifty 30%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended hybrid fund investing in a mixture of debt instruments and equities.

                  Investment Strategy

                  This fund invests primarily in debt instruments, including Government Securities, Corporate Bonds, Money Market Instruments etc. Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. Up to 40% of its corpus can also be placed into equities, with a minimum requirement of 10% and up to a maximum of 40%.

                • Conservative Fund

                  (SFIN: ULIF00325/06/04LIFECONSER104)

                  Investment Group: Debt

                  ULIP graph image

                  Risk Profile | Medium

                  Fund 5 year Returns

                  7.94%

                  Benchmark 5 year Returns

                  8.00%

                  (Crisil Bond Index 90% and NSE Nifty 10%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended hybrid fund investing predominantly in debt instruments.

                  Investment Strategy

                  Conservative Fund invests primarily in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. The Government of India/ State Governments and to some extent in Corporate Bonds and Money Market Instruments issue it. The Fund corpus invested is up to 15% in equities.

                • Secured Fund

                  (SFIN: ULIF00425/06/04LIFESECURE104)

                  Investment Group: Debt

                  ULIP graph image

                  Risk Profile | Low

                  Fund 5 year Returns

                  6.51%

                  Benchmark 5 year Returns

                  6.54%

                  *(CRISIL Bond Index 100%)
                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended debt fund that invests across duration.

                  Investment Strategy

                  This fund invests in debt instruments including Government Securities, Corporate Bonds, Money Market Instruments etc. authorised by IRDAI. The Government of India/ State Governments, Corporate and banks issues it. No investment is made in equities.

                • Diversified Equity Fund

                  (SFIN: ULIF02201/01/20LIFEDIVEQF104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended equity multi-cap fund focussing on large and mid-caps.

                  Investment Strategy

                  The purpose of this fund is to invest at least 70% in equities across the entire market capitalisation range, primarily targeting large and mid-cap stocks from various companies to provide investors with long-term growth opportunities while preserving investment liquidity.

                • Money Market Fund II

                  (SFIN:ULIF02301/01/20LIFEMONMK2104)

                  Investment Group: Debt

                  ULIP graph image

                  Risk Profile | Low

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended liquid fund that invests only in money market instruments.

                  Investment Strategy

                  The purpose of the fund is to deliver returns linked to Money Market levels through a portfolio with minimal interest rate and credit risk to provide a high level of safety of capital.

                • Dynamic Bond Fund

                  (SFIN: ULIF02401/01/20LIFEDYNBOF104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Low

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended debt fund that invests for a duration with focus on corporate bonds.

                  Investment Strategy

                  The fund generates higher returns by investing in high-quality and safe debt instruments including Government securities, corporate bonds and money market instruments. The aim is to maximise returns by focusing on the portfolio’s safety and liquidity.

                • Sustainable Equity Fund

                  (SFIN: ULIF02505/10/21SUSTAINEQU104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended equity fund investing in companies complying with ESG principles.

                  Investment Strategy

                  The fund aims to focus on investing in select companies that operate with social and environmental responsibility while following governance standards.

                • Pure Growth Fund

                  (SFIN: ULIF02630/12/22PUREGROWTH104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  Investments in this fund will specifically exclude companies dealing in Banking, Alcohol, Tobacco products, etc.

                  Investment Strategy

                  The fund provides medium- to long-term returns to the investors by actively managing portfolio through investment in equities, cash, and money market instruments. The fund will not invest in companies that derive significant share of income from sectors such as Alcoholic beverages, Tobacco and tobacco products, certain animal produce, Gambling, Banking & Financial Services, and Entertainment (cinema, TV, etc.).

                • Nifty Smallcap Quality Index Fund

                  (SFIN: ULIF02702/08/23NIFTYSMALL104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  To invest in a basket of stocks drawn from the constituents of the NSE Smallcap 250 Quality 50 index.

                  Investment Objective

                  To invest in a basket of stocks drawn from the constituents of the NSE Smallcap 250 Quality 50 index. The objective of the fund is to invest in companies in the above index with similar weights as the index and generate returns as closely as possible, subject to tracking error.

                • Midcap Momentum Index Fund

                  SFIN: (ULIF02801/01/24MIDMOMENTM104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Midcap 150 Momentum 50 index.

                  Investment Objective

                  The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE Midcap 150 Momentum 50 index. The fund will invest in the companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                • Nifty Alpha 50 Fund

                  (SFIN: ULIF02914/05/24ALPHAFIFTY104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile | Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  The objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 index.

                  Investment Objective

                  The fund to invest in a basket of stocks drawn from the constituents of NSE’s Nifty Alpha 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment with highest alphas within the top 300 stocks by average freefloat market capitalisation. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                • Nifty 500 Momentum 50 Fund

                  (SFIN: ULIF03015/08/24MOMENFIFTY104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile: Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  To invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index.

                  Investment Strategy

                  The objective of fund is to invest in a basket of stocks drawn from the constituents of NSE’s NIFTY 500 Momentum 50 Index that invests in 50 stocks across small cap, mid cap and large cap segment, with highest normalized momentum scores within the top 500 stocks by average free-float market capitalization. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                • Nifty Momentum Quality 50 Fund

                  (SFIN: ULIF03127/10/24MOMQUALITY104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile: Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error.

                  Investment Strategy

                  The objective of this fund is to invest in companies with similar weights as in the NSE’s Nifty 500 Multicap Momentum Quality 50 Index and generate returns as closely to the index as possible, subject to tracking error. Nifty 500 Multicap Momentum Quality 50 Index invests in 50 stocks, i.e. 10 companies from large cap universe (stocks forming part of the Nifty 100), 15 companies from midcap universe (stocks forming part of the Nifty Midcap 150) and 25 companies from the small-cap universe (stocks forming part of the Nifty Smallcap 250) based on the combination of momentum and quality factor scores.

                • Sustainable Wealth 50 Index Fund

                  (SFIN: ULIF03223/12/24SUSTWEALTH104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile: Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An open-ended quantitative passive index fund investing in 50 companies based on FCF Yield and Dividend Yield.

                  Investment Strategy

                  The objective of the fund is to invest in a basket of 50 stocks based on a proprietary equal weighted factor-based quantitative index designed to identify top-performing stocks from the NSE 500 universe based on Free Cash Flow Yield (FCF Yield) for non-financial companies and Dividend Yield for financial companies.

                • Smart Innovation Fund

                  (SFIN: ULIF03301/03/25INNOVATION104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile: Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An equity-oriented scheme investing in innovative companies and business with the objective to generate long term capital appreciation.

                  Investment Strategy

                  Smart Innovation Fund is a fund with a focus on investing in innovative companies and business benefitting from the evolving innovation eco-system with the objective to generate long term capital appreciation. At least 70% of the Fund corpus is invested in a basket of equity stocks over the entire market capitalization range at all times. However, the remaining is invested in government securities, corporate bonds and money market instruments; hence the risk involved is relatively high.

                • Nifty 500 Multifactor 50 Index Fund

                  (SFIN: ULIF03414/05/25MULTIFACTO104)

                  Investment Group: Equity

                  ULIP graph image

                  Risk Profile: Very High

                  New Fund

                  ULIP Mountain Image

                  Nature of Fund

                  An open ended passive equity index investing in a 50-stock portfolio selected based on a combination of momentum, quality, value and low volatility factors from the Nifty 500.

                  Investment Strategy

                  The Objective of the fund is to invest in a basket of stocks drawn from the constituents of NSE’s Nifty 500 Multifactor MQVLv 50 Index based on a combination of momentum, quality, value and low volatility factors. The fund will invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                Note: Returns are 5-year Compounded Annualised Growth Rate (CAGR). Past performance is not indicative of future performance. The Star rating is the Overall Rating. Rating and returns are as on 30th May 2025.

                The Above mentioned Fund returns are after deduction of Fund Management Charges (FMC).

                In unit-linked insurance plans, the policyholder bears risks associated with the investment portfolio. Past performance is not necessarily indicative of future performance. The linked insurance products do not offer any liquidity during the first five years of the contract. The policyholder cannot surrender/ withdraw linked insurance products’ investment amount completely or partially for five years. Returns are 5-year Compounded Annualised Growth Rate (CAGR). Rating and returns are as on 30th May 2025.

                © 2020 Morningstar. All Rights Reserved. The information, data, analyses and opinions (“Information”) contained herein: (1) include the proprietary information of Morningstar and its content providers; (2) may not be copied or redistributed except as specifically authorised; (3) do not constitute investment advice; (4) are provided solely for informational purposes; (5) are not warranted to be complete, accurate or timely; and (6) may be drawn from fund data published on various dates. Morningstar is not responsible for any trading decisions, damages or other losses related to the information or its use. Please verify all of the Information before using it and don’t make any investment decision except upon the advice of a professional financial adviser. Past performance is no guarantee of future results. The value and income derived from investments may go down or up.

                The ‘Morningstar Overall Rating’ is a quantitative assessment of a fund’s past performance — both return and risk — as measured from one to five stars, with one (1) being the lowest and five (5) being the best as on 30th May 2025.

                8 Top Reasons to Buy Axis Max Life Smart Term with Additional Returns ULIP

                Below are 8 key reasons why you should consider purchasing the Axis Max Life Smart Term with Additional Returns ULIP:

                1. High Sum Assured: Helps protect your family’s future financial need with high sum assured multiple.

                 

                2. 3D Protection: Provides protection against life’s uncertainties with customised cover against Death, Disease, and/or Dismemberment

                 

                3. Guaranteed Loyalty Additions and Guaranteed Wealth Boosters: These boosters can help you reach your financial goal faster

                 

                4. 3x Return of Charges1: Option to earn up to 3 times the return of various policy charges to grow your investments even faster

                 

                5. Accidental and Term Rider2: Provides you extra protection against terminal illness diagnosis and the option to boost your protection with riders

                 

                6. Market-Linked Returns: Grow your wealth by leveraging the growth potential of market-linked instruments

                 

                7. Emergency Withdrawals: Option to access your funds in an emergency with minimum partial withdrawal starting at Rs. 5,000

                 

                8. Tax Efficiency: Tax benefits on premium payments and payouts as per current tax laws

                 

                Disclaimer:

                1Upto 3x return of mortality, morbidity and administration charges and 2x return of premium allocation charges

                2Available with Term Booster with Smart Utra Protect Rider (Accelerated Terminal Illness, Accidental Death Benefit, and Accidental Total and Permanent Disability rider) attached in the policy

                What do you get with Axis Max Life Smart Term with Additional Returns ULIP?

                Below are some key benefits that you get by purchasing the Axis Max Life Smart Term with Additional Returns ULIP:

                1. Flexible Policy Term and Premium Payments

                Choose your policy term and premium payment frequency/premium payment term in line with your protection needs and financial goals.

                2. Customisations Based on Your Risk Appetite

                Option to choose from 5 investment strategies and 20 different funds based on your risk appetite to optimize potential returns from the ULIP.

                3. Unlimited Free Fund Switches

                Switch between different funds seamlessly and without restriction to make the most of changing market conditions.

                4. Single Solution for Protection and Wealth Creation

                Get the best of both worlds with protection for your loved ones and market-linked wealth creation with this ULIP. Customise your policy term and wealth creation strategies as per your need.

                5. Guaranteed Wealth Boosters and Guaranteed Loyalty Additions

                Reach your financial goals faster with the help of guaranteed wealth boosters and guaranteed loyalty additions.

                6. Return of Charges

                Benefit from enhanced affordability of the plan with a refund of charges paid for mortality, morbidity, premium allocation and policy administration during the policy term.

                7. Enhanced Protection with Riders

                Get the option to enhance the protection of base life cover with optional add-ons such as the Critical Illness Secure Rider and Smart Ultra Protect Rider.

                8. Partial Withdrawal Option

                Tide over financial emergencies with ease through free-of-cost partial withdrawal option starting at a minimum of Rs. 5,000 per withdrawal.

                0

                5k

                You Get

                Invested amount
                ₹ 1.20 Lakhs
                Interest earned
                ₹ 20.68 k
                Maturity amount
                ₹ 1.41 Lakhs
                image calculator-growth-banner-img

                Pay ₹15k/Month1

                for 15 Years.

                After 30 Years,


                Get ₹1.17 Cr.1@8% Or


                Get ₹45.64 Lakhs1@4%

                View plans

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                Benefits of Axis Max Life Smart Term with Additional Returns ULIP

                In the subsequent section, we will take a closer look at the key benefits offered under the Axis Max Life Smart Term with Additional Returns ULIP along with other aspects, such as death benefits, maturity benefits, survival benefits, and tax benefits.

                1. Death Benefit

                Payable on the death of the Life Insured, provided the risk cover under the Policy is in-force.

                • Life Secure Variant: On death of the Life Insured anytime during the policy term, the nominee shall get higher of the following benefits:

                   

                  i. Sum assured on death (reduced by applicable partial withdrawals, if any), or

                   

                  ii. Fund value (as on date of intimation of death), or

                   

                  iii. 105% of the total premiums paid up to the date of death (reduced by applicable partial withdrawals, if any)

                   

                  Please note that the ‘applicable partial withdrawals’ mentioned above refers to all the partial withdrawals (except Smart Withdrawals) made during the two years immediately preceding the death of the Life Insured. For more details, please refer to the prospectus available under the Downloads section.

                   

                • 3D Life Secure Variant: On death of the Life Insured anytime during the term of the policy, the nominee shall get a sum of the following benefits:

                   

                  i. Lump Sum Benefit: Higher of Sum Assured chosen at inception (or annualized premium chosen at inception times cover multiple) or 105% of the total premiums paid up to the date of death (whichever is applicable, reduced by applicable partial withdrawals, if any), plus

                   

                  ii. Income Benefit: An income benefit equal to 20% of annualized premium will be paid each month starting from the policy anniversary date of every month following or coinciding with the date of the death of the life insured for 10 years. Plus

                   

                  iii. Funding of Premium: The Company will fund X times all future outstanding premiums as and when due under the policy. Where X =1,2, or 3 as chosen by the policyholder at inception. Fund Value as on maturity will be paid at the end of the policy term.

                   

                  Please note that the ‘applicable partial withdrawals’ mentioned above refers to all the partial withdrawals (except Smart Withdrawals) made during the two years’ period immediately preceding the death of the Life Insured. For more details, please refer to the prospectus available under the Downloads section.

                2. Maturity Benefit (Life Secure Variant & 3D Life Secure Variant)

                Payable at maturity, provided the Settlement Option has not been opted. The maturity benefit is equal to the Fund Value, where: Fund Value = Summation of the Number of Units in Fund(s) multiplied by the respective NAV of the Fund(s) as on the date of maturity. In case the date of maturity is on a non-working day for the markets, then next working day’s NAV will be applicable.

                3. Other Benefit

                The following are 3 Other benefits of Axis Max Life Smart Term with Additional Returns ULIP in details:

                • Return of Charges (ROC)

                ROC will be payable provided all due premiums have been paid.

                 

                •         i. Return of Mortality Charges on death benefit and Return of Morbidity Charges on CI/Dismemberment Benefit

                   

                  •         - Wealth Variant: From the start of the 16th policy year to the end of the policy term.
                  •         - Whole life Variant: From the start of the 16th policy year till attained age 85.

                 

                Starting from the 16th Policy Year, X% of the monthly mortality and morbidity charge (excluding underwriting extra and taxes) deducted during the period of 180 preceding Policy Month shall be added to the Fund Value at the end of each Policy Month in the form of addition of units. Where x% is defined below-

                 

                Policy YearProportion of Charge (x%)
                From the start 16th year to the end of 25th year200%
                From the start of 26th year300%

                 

                For instance, in the 181st Policy Month, 200% of the mortality charges deducted (excluding underwriting extra and taxes) in the 1st Policy Month shall be added.

                 

                Such additions shall continue till attained age 85 or till end of policy term, whichever is earlier, provided the policy is in force and all due premiums till date have been paid.

                 

                1.         ii. Return of Premium Allocation Charges

                 

                At the end of the 10th,11th,12th, and 13th policy years, 200% of the total premium allocation charges, deducted over the policy years 1,2,3 and 4 respectively, shall be added back as Return of Premium Allocation Charge to the Fund Value. Such additions shall continue provided the policy is in force and all due premiums till date have been paid.

                 

                •         iii. Return of Policy Administration Charges
                •  

                At maturity or at end of policy year (85 – Age at entry), whichever is earlier, 300% of policy administration charges shall be added back as Return of Policy Administration Charge to the Fund Value at maturity or at end of policy year (85 – Age at entry), whichever is earlier. Such additions shall continue provided the policy is in force and all due premiums to date have been paid.

                 

                • Guaranteed Loyalty Additions (GLA)

                        i. Wealth Variant: GLA shall be added to the fund value during the last 5 policy years at the end of the policy year             provided all due premiums have been paid.

                        ii. Whole Life Variant: GLA shall be added to the fund value from policy year (80-Age at entry+1) till policy year (85-Age             at entry) at the end of the policy year provided all due premiums have been paid.

                 

                For more details, please refer to the prospectus available under the Downloads section.

                 

                • Guaranteed Wealth Boosters (GWB)

                 

                Guaranteed wealth booster shall be added to the fund value starting from the end of 20th policy year and once every 5 years thereafter Provided all due premiums are paid (i.e. First GWB shall be credited at the end of 20th policy year and second at the end of 25th policy year and so on).

                 

                GWB as a percentage of fund value is 3%.

                 

                Guaranteed wealth booster percentage will be applied on the total fund value at the end of the respective policy year.

                The additional units shall be created in different funds in the same proportion as the fund value on the date guaranteed wealth boosters are due to be paid by the Company. These guaranteed wealth boosters shall be subject to the following:

                 

                1.      i. Guaranteed wealth boosters will be given only if all due premiums till the date of crediting these units have been paid         i.e. no guaranteed wealth boosters will be payable if the policy is in Paid Up mode.
                2.  

                3.      ii. In case of revival of policy, the wealth boosters for previous years will be paid based on the fund value at the time         when the guaranteed wealth boosters were originally due.
                4.  

                  To clarity further, please note that the guaranteed wealth boosters are applicable for a 20-year policy term as well.

                   

                  • Cover Continuance Booster

                   

                  Starting Policy Year 1 till maturity. Non-negative amounts called Cover Continuance Boosters (CCB) (as explained below) shall be added in the form of addition of units to achieve the target fund value threshold:

                   

                  CCB PeriodCondition 1Condition 2
                  CCB Period If Maturity Age ≤ 80 then Policy Year 1 to Policy Year 'Policy term-1'

                  If Maturity Age > 80 then Policy Year 1 to end of Policy Year '80-Entry Age'
                  If Maturity Age ≤ 80 then Last Policy Year

                  If Maturity Age > 80 then start of policy year '80-Entry Age+1' up to maturity
                  Fund Value Threshold to Trigger CCB At the end of Policy Month, if Fund Value falls below 10% of the Annualised Premium, then CCB value as mentioned below shall be added. At the end of each Policy Month, if Fund Value falls below Fund Value implied by the Target Net Yield, then CCB as mentioned below shall be added.
                  CCB Value CCB units shall be added such that the fund value becomes equal to 10% of Annualised Premium. CCB units shall be added such that the fund value becomes equal to the fund value implied by Target Net Yield as described below.

                   

                  Cover Continuance Boosters shall only be added if the Policy is in force and all due Premiums have been paid and will be adjusted for Top-Up, Partial Withdrawals, Smart Withdrawals, underwriting loadings and Rider Charges.

                   

                  Cover Continuance Booster shall only be applicable after receiving one(1) annualised premium.

                   

                  Target Net Yield = Gross Yield – Target Gross Reduction-in-Yield (TGRIY)

                   

                  TGRIY at policy duration where the policyholder attains age of 84 or at end of the Policy Term, whichever is earlier, shall be, 4.10%.

                   

                  Where the Maturity Age > 85 years,

                     

                  • - TGRIY will be calculated at policy year (85– Age at Entry).
                  •  

                  • - For each preceding policy year, applicable TGRIY goes up by 0.25%.
                  •  

                  • - TGRIY calculated at policy year (85 – Age at Entry) shall be applicable for all future policy years till the end of the Policy Term.
                  •  

                  Where the Maturity Age <= 85 years,

                     

                  • - TGRIY shall be calculated at the end of the Policy Term.
                  •  

                  • - For each preceding policy year, applicable TGRIY goes up by 0.25%.
                  •  

                  TGRIY calculation assumes no underwriting loading, top-up, partial withdrawals and smart withdrawals.

                   

                4. Tax Benefits

                You may be entitled to certain applicable tax benefits. Please note that all the tax benefits are subject to the tax laws prevailing at the time of payment of premiums or receipt of benefits by you. You may seek independent advice on tax benefits from your tax advisor. The GST applicable on the premium as per the prevailing tax laws.

                Premium Payment Options for Axis Max Life Smart Term with Additional Returns ULIP

                The following are the key details regarding premium payment options:

                 

                CategoryDetails
                Minimum Premium Payment Term Wealth Variant:
                Limited Pay: 5 years
                Regular Pay: 20 years

                Whole Life Variant:
                Limited Pay: 5 years
                Maximum Premium Payment Term Wealth Variant:
                Limited Pay: 15 years
                Regular Pay: 67 years

                Whole Life Variant:
                Limited Pay: 15 years
                Premium Payment ModesAnnual, Semi-Annual, Quarterly, and Monthly.

                 

                Axis Max Life Smart Term with Additional Returns ULIP Download Documents

                Policy ProspectusPolicy LeafletPolicy ContractCustomer Information Sheet

                Additional Benefits Through Riders

                 

              • Axis Max Life Critical Illness and Disability Secure Rider (UIN: 104A034V02): This rider provides benefit upon diagnosis of any of the critical illnesses covered.
              •  

                Please refer to Axis Max Life Critical Illness and Disability Secure Rider prospectus for more details

                 

              • Axis Max Life Smart Ultra Protect Rider (UIN: 104A049V02): This rider provides following rider benefit variants:
              •  

                     i. Rider benefit variant 1 - Term Booster with Accelerated Terminal Illness: provides additional lump sum benefit in         the case of death or diagnosis of Terminal Illness of the Life Insured, whichever is earlier.

                     ii. Rider benefit variant 2 - Accidental Death Benefit: provides additional lump sum benefit in the case of death due to          accident of the Life Insured.

                     iii. Rider benefit variant 3 - Accidental Total and Permanent Disability: provides additional lump sum benefit in the           case of occurrence of total and permanent disability to the Life Insured due to accident.

                     iv. Rider benefit variant 4 – Payor Benefit: provides funding of all future outstanding base premiums and waiver of all           the future premiums under all attached riders in the case of death or diagnosis of Terminal Illness of the policyholder           whichever is earlier.

                 

                Please refer to Axis Max Life Smart Ultra Protect Rider prospectus for more details

                FAQs about Axis Max Life Smart Term with Additional Returns ULIP

                search

                What is the partial withdrawal amount from this ULIP?

                You can opt for free-of-cost partial withdrawal option starting at a minimum of Rs. 5,000 per withdrawal.

                Does Axis Max Life Smart Term with Additional Returns ULIP come with any rider?

                Yes, this ULIP comes with two riders – Axis Max Life Smart Ultra Protect Rider and Axis Max Life Critical Illness and Disability Secure Rider.

                What are the minimum and maximum Premium Payment Terms (PPTs) of this ULIP?

                The following table displays minimum and maximum PPTs associated with this ULIP:

                 

                CategoryWealth VariantWhole Life Variant
                Minimum Premium Payment TermLimited Pay: 5 years
                Regular Pay: 20 years
                Limited Pay: 5 years
                Maximum Premium Payment TermLimited Pay: 15 years
                Regular Pay: 67 years
                Limited Pay: 15 years

                What are the premium payment modes offered with Axis Max Life Smart Term with Additional Returns ULIP?

                The offered premium payment modes are Annual, Semi-Annual, Quarterly, and Monthly.

                ARN: PDP/STARU/200525

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                BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

                IRDAI clarifies to public that:
                • • IRDAI is not involved in activities like selling insurance policies, announcing
                  bonus or investment of premiums.
                • • Public receiving such phone calls are requested to lodge a police complaint.

                IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
                Corporate Identity Number (CIN): U74899PB2000PLC045626.
                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

                DISCLAIMERS

                Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

                Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

                Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

                Online Sales Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

                Fax Number: 0124-4159397.

                Email ID: service.helpdesk@axismaxlife.com

                Website: www.axismaxlife.com

                Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

                *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

                Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

                Celeb disclaimer (if images being used):

                The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

                Disclaimers for Market Linked Plans & Saving plans:

                THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

                Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

                Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

                *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

                *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

                Privacy Policy

                ^^On completion of policy term

                The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

                Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

                > Original policy document

                > Original/attested copy of death certificate issued by local municipal authority

                > Death claim application form (Form A)

                > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

                > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

                2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

                315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N127V03). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

                4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

                • Original policy document
                • Original/attested copy of death certificate issued by local municipal authority
                • Death claim application form (Form A)
                • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
                • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

                6Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 30,000/- per month (exclusive of all applicable taxes) with 7.45% return. Life Insurance is available with this product

                7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V14)

                8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

                9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V11)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

                ##Tax conditions :

                ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

                CI Rider disclaimers:

                AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

                >Extended cover of up to 85 years is available with gold and platinum variant only

                @64 critical illnesses covered in platinum and platinum plus variant on payment

                22 critical illnesses covered in gold and gold plus variant

                *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

                ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

                ~1 Conditions for Special exit value:

                Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

                ~2 Voluntary Top-up Sum assured:

                Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

                ^^*^^Free look period conditions:

                The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

                ^Individual Death Claims Paid Ratio as per audited financials for FY 2024-2025

                #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V03).

                #3Tax benefits as per prevailing tax laws, subject to change

                Terms and conditions for availing 5% employee discount:

                <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

                Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

                The premium shall be adjusted on the due date even if it has been received in advance.

                For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

                For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

                For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

                For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                *~Disclaimers

                Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

                ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

                #With “Save the date”, you can choose to take your annual income to any special date in a year.

                ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

                ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

                #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

                ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

                @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

                #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

                ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

                ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

                ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

                ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

                ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

                ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V03) - Regular Cover with a life cover of Rs. 1 Cr.

                ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

                ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

                ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

                *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

                *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

                *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

                @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

                @4Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN:104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate.

                @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @8Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

                Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

                Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

                ~4Subject to submission of all documents required for GST waiver. GST waiver/refund is not applicable for ULIP plans.

                Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

                Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V14). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

                Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06)) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

                Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

                For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

                Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium: 11.33 lakh
                930/Month
                Total Premium: 7.08 lakh
                1,500/Month
                Total Premium: 11.42 lakh
                938/Month
                Total Premium: 7.14 lakh
                2,251/Month
                Total Premium: 17.13 lakh
                1,407/Month
                Total Premium: 10.71 lakh
                2,675/Month
                Total Premium: 20.37 lakh
                1,672/Month
                Total Premium: 12.73 lakh
                25 Years (PPT: 60 years)1,966/Month
                Total Premium: 13.40 lakh
                1,228/Month
                Total Premium: 8.38 lakh
                2,054/Month
                Total Premium: 14.06 lakh
                1,284/Month
                Total Premium: 8.75 lakh
                3,081/Month
                Total Premium: 21.01 lakh
                1,926/Month
                Total Premium: 13.13 lakh
                3,607/Month
                Total Premium: 24.59 lakh
                2,255/Month
                Total Premium: 15.37 lakh
                35 Years (PPT: 50 years)3,182/Month
                Total Premium: 18.08 lakh
                1,989/Month
                Total Premium: 11.30 lakh
                3,592/Month
                Total Premium: 20.41 lakh
                2,245/Month
                Total Premium: 12.76 lakh
                5,388/Month
                Total Premium: 30.61 lakh
                3,367/Month
                Total Premium: 19.13 lakh
                5,947/Month
                Total Premium: 33.79 lakh
                3,717/Month
                Total Premium: 21.12 lakh
                45 Years (PPT: 40 years)5,971/Month
                Total Premium: 27.14 lakh
                3,732/Month
                Total Premium: 16.96 lakh
                6,629/Month
                Total Premium: 30.13 lakh
                4,143/Month
                Total Premium: 18.83 lakh
                9,944/Month
                Total Premium: 45.20 lakh
                6,215/Month
                Total Premium: 28.25 lakh
                12,546/Month
                Total Premium: 57.02 lakh
                7,841/Month
                Total Premium: 35.64 lakh
                55 Years (PPT: 30 years)11,656/Month
                Total Premium: 39.73 lakh
                7,285/Month
                Total Premium: 24.83 lakh
                13,719/Month
                Total Premium: 46.77 lakh
                8,574/Month
                Total Premium: 29.23 lakh
                20,578/Month
                Total Premium: 70.15 lakh
                12,861/Month
                Total Premium: 43.84 lakh
                26,160/Month
                Total Premium: 89.18 lakh
                16,350/Month
                Total Premium: 55.74 lakh
                60 Years (PPT: 25 years)16,846/Month
                Total Premium: 47.86 lakh
                10,529/Month
                Total Premium: 29.91 lakh
                19,966/Month
                Total Premium: 56.72 lakh
                12,479/Month
                Total Premium: 35.45 lakh
                29,949/Month
                Total Premium: 85.08 lakh
                18,718/Month
                Total Premium: 53.18 lakh
                37,689/Month
                Total Premium: 107.07 lakh
                23,555/Month
                Total Premium: 66.92 lakh

                 

                 

                Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium payable: 11.33 lakh
                930/Month
                Total Premium payable: 7.08 lakh
                1,500/Month
                Total Premium payable: 11.42 lakh
                938/Month
                Total Premium payable: 7.14 lakh
                2,251/Month
                Total Premium payable: 17.13 lakh
                1,407/Month
                Total Premium payable: 10.71 lakh
                2,675/Month
                Total Premium payable: 20.37 lakh
                1,672/Month
                Total Premium payable: 12.73 lakh
                25 Years (PPT: 60 years)1,707/Month
                Total Premium payable: 11.64 lakh
                1,067/Month
                Total Premium payable: 7.28 lakh
                1,744/Month
                Total Premium payable: 11.89 lakh
                1,090/Month
                Total Premium payable: 7.43 lakh
                2,616/Month
                Total Premium payable: 17.84 lakh
                1,635/Month
                Total Premium payable: 11.15 lakh
                2,972/Month
                Total Premium payable: 20.26 lakh
                1,858/Month
                Total Premium payable: 12.67 lakh
                35 Years (PPT: 50 years)2,617/Month
                Total Premium payable: 14.87 lakh
                1,636/Month
                Total Premium payable: 9.29 lakh
                2,905/Month
                Total Premium payable: 16.50 lakh
                1,815/Month
                Total Premium payable: 10.32 lakh
                4,357/Month
                Total Premium payable: 24.76 lakh
                2,723/Month
                Total Premium payable: 15.47 lakh
                4,801/Month
                Total Premium payable: 27.28 lakh
                3,000/Month
                Total Premium payable: 17.05 lakh
                45 Years (PPT: 40 years)4,794/Month
                Total Premium payable: 21.79 lakh
                2,996/Month
                Total Premium payable: 13.62 lakh
                5,061/Month
                Total Premium payable: 23.00 lakh
                3,163/Month
                Total Premium payable: 14.38 lakh
                7,591/Month
                Total Premium payable: 34.50 lakh
                4,744/Month
                Total Premium payable: 21.56 lakh
                9,496/Month
                Total Premium payable: 43.16 lakh
                5,935/Month
                Total Premium payable: 26.98 lakh
                55 Years (PPT: 30 years)8,883/Month
                Total Premium payable: 30.28 lakh
                5,552/Month
                Total Premium payable: 18.93 lakh
                10,102/Month
                Total Premium payable: 34.44 lakh
                6,314/Month
                Total Premium payable: 21.52 lakh
                15,153/Month
                Total Premium payable: 51.66 lakh
                9,471/Month
                Total Premium payable: 32.29 lakh
                19,378/Month
                Total Premium payable: 66.06 lakh
                12,111/Month
                Total Premium payable: 41.29 lakh
                60 Years (PPT: 25 years)12,611/Month
                Total Premium payable: 35.83 lakh
                7,882/Month
                Total Premium payable: 22.39 lakh
                14,826/Month
                Total Premium payable: 42.12 lakh
                9,266/Month
                Total Premium payable: 26.32 lakh
                22,239/Month
                Total Premium payable: 63.18 lakh
                13,899/Month
                Total Premium payable: 39.49 lakh
                27,941/Month
                Total Premium payable: 79.38 lakh
                17,463/Month
                Total Premium payable: 49.61 lakh