
Life Insurance
Life insurance refers to the legally binding contract between a policyholder and an insurance company that provides financial protection to his/her family. The insurer promises to offer the insurance benefit in exchange for regular premiums paid by the life insured. The ‘financial protection’ under life insurance is provided in the form of life cover, also known as sum assured. It is a pre-agreed amount that is payable in case of an untoward incident with the life insured.
For the life insurance contract to be enforceable and life insurance quotes to be accurate, your application must accurately disclose your current and past health conditions. Also, you need to pay a single premium or regular premiums as chosen when buying life insurance. You can estimate the life insurance quotes for your financial profile by using the insurance calculator.
Financial Security
Child’s Future Planning
Corpus Over Long Term
Disciplined Investments
Retirement Planning
Tax Savings
What is Life Insurance?
What are the types of life insurance?
Term Insurance
It is the simplest type of life insurance that provides financial safety to the life insureds family in case of the untimely demise. Depending on your income and liabilities, you can select an adequate sum assured under this type of life insurance plan to safeguard the financial interest of your loved ones.
ULIP
A Unit Linked Insurance Plan or ULIP is a unique form of life insurance. It provides life cover while also allowing you to invest money in market-linked instruments. By investing in ULIPs, you get the benefits of market linked returns over the long term, life cover, income tax savings, and flexibility to switch between funds. The life insurance quotes will enable you to determine the amount required for financial security and investment purposes, so that you can divide it efficiently.
Retirement Plans
These plans are life insurance products that provide financial security for your retirement days. These life insurance plans help you invest money during the working years and create a corpus that you can use as a whole or in parts to fund your retired life. You can think of investing in retirement plans as a disciplined way to plan for the golden years of life.
Child Plans
Child insurance plans, commonly known as saving life insurance plans, are designed to help you secure your child's future. Along with life cover, your child receives the benefit of pay-outs at different milestones during the educational journey under these life insurance plans. Investing in child plans shields your child's future against unfortunate events like death or critical illnesses
Savings and Income Plans
As life insurance products, these plans can help you instill the habit of disciplined savings to ensure steady returns in the form of monthly income or a lumpsum amount. Alongside, these life insurance plans provide various other benefits, including death benefits, tax benefits, terminal illness benefits, to name a few. Check the life insurance quotes and details before making investment decisions, so you can allocate your money in the right places
Group Insurance Plans
These life insurance plans are meant for organizations or groups to provide life cover to the employees or group members, respectively. Through group insurance plans, the employers tend to take care of the financial security of their employees’ family, thus motivating them to work harder to maintain high-performing businesses. Keeping this cover in mind, you can check the life insurance quotes for additional financial security for your loved ones.
Whole Life Plan
A whole life plan is type of a life insurance plan which provides life cover benefit till the age 100 years. Many consider this as a term plan with a policy term that extends for the entire life of the insured individual. So, in this term plan variant, the death benefit is paid out to the nominee if the insured individual dies at any time before attaining the age of 100 years. A whole life plan typically does not offer maturity benefit to the insured individual if they attain the age of 100 years.
Endowment Plan
An endowment plan is a type of life insurance plan that combines the benefit of life cover along with long-term savings benefits. So primarily, an endowment plan ensures that the policy beneficiary received additional protection in the case of the insured individual’s untimely demise while the plan is in force. Additionally, this life insurance plan also provides maturity benefits through accrued savings if the insured individual survives the policy term.
Plan Your Life Efficiently with Insurance
Many investors tend to make a common mistake of investing in instruments without factoring their entire financial picture – the equity they have built-in their home, existing loans, and other liabilities. Ideally, every asset and investment you own should factor into your risk-reward equation.
Getting your life insurance plan at an appropriate stage in life allows you to take more risk when it comes to securing your life and making sure that you provision a significantly large financial corpus (in the form of insurance coverage) as backup against contingencies, while continuing to invest for other life goals. Moreover, with a life insurance plan in your pocket, you can be sure that even if something happens to you, your family will not have to deal with a financial crisis at any time during their lives.
Planning with life insurance plans will help your family stay financially protected, serving as a safety net that will prove useful in case of an eventuality. Also, the insurance coverage will augment the total accumulated value of your investments, making sure that your loved ones continue to have a lifestyle that you intended for them, even if you are not there with them.
What Happens When You Purchase Life Insurance?
The significance of putting life insurance at the top of the heap of your financial investments can be understood through a cricket test match.
A test match extends up to 5 days, and for each day, the playing strategy changes — similarly, your financial planning changes, too, as per your life stage and financial requirements, causing a variation in your life insurance quotes. Let us see how life insurance is crucial for long-term financial sustenance
Day 1: After winning the toss, you start the day’s play with caution, leaving or defending the good balls and punishing the bad deliveries for runs. Similarly, as soon as you start earning an income, the first thing that you need to do is to create a fool-proof strategy against life’s contingencies. This is where life insurance becomes a vital cog in your long term plans. With life insurance in your kitty, you can make sure that your loved ones do not have to depend on anyone else to support them, especially when you are no longer there to help them accomplish their dreams.
Day 2: Once you have the backing of a cautious yet emphatic start, and an imposing first day of cricket, you try to build upon your previous day score. In terms of financial planning, the next stage after purchasing life insurance is to build on your savings through a mix of traditional and market-linked investments. You can consider traditional savings instruments such as bank fixed deposits, recurring deposits, and provident funds while building up your tolerance for more aggressive market-linked investments.
Day 3: You invite the opposition to best your first inning total and create a game plan to put your opposition on the back foot. In life too, you prepare your finances against emergency medical situations and other unplanned expenditures with the help of health insurance. Together with life insurance and a health plan in your back pocket, you equip yourself and your loved ones against any crisis.
Day 4: Often, you have to second inning on this day – dig in deep to fortify your first-innings lead and work towards building a high total for the final day showdown. When it comes to creating a financial portfolio, it is now time for you to look for investment opportunities to help maximize your savings into wealth, so that you can effectively support your family's goals, be it your child's higher education, marriage or your spouse’s financial wellbeing. It is only through efficient financial planning and long-term capital appreciation of your savings that you can prepare yourself for your retirement.
Day 5: On the last day of the match, it is now time for you to put your total match score to test so that you can beat your opposition and put the crown of victory on your head. In life, too, the last stage of your financial planning is about bringing your savings and investment returns to fruition. You look to diversify your investment portfolio by including different equity and debt market instruments so that you can achieve maximal capital appreciation while minimizing the investment risks and ensure long-term financial sustenance
Why should you buy life insurance?
It would help if you prioritized buying life insurance quotes before making any other investments, for the simple reason that the insurance benefit will help you secure your family's financial future in case of your untimely demise.
Adding Life Insurance to your list of must-do's will not only get you additional benefits such as year-on-year tax savings up to Rs. 1.5 lakh under Section 80C as per prevailing tax laws and rider options to enhance your life cover against critical illnesses or a sudden loss of income due to accidents.
Moreover, getting the life insurance quotes helps increase your risk tolerance. The primary goal of any investor is to grow money over the long-term.
Determining your risk tolerance and, subsequently, going with the appropriate asset allocation (the blend of stocks, mutual funds, and cash) is crucial. With life insurance in your financial portfolio, you can take more risk with your investments.
Why should you consider life insurance?
As Indians, we put personal safety before everything else. Every day, before we leave for work, we check whether we have our wallets, cell phones, car keys, and house keys on us. We turn off all the lights, double-check if we have locked the doors securely, put on the seat belt, and only then start the car.
Even when we are shopping online, we put items in the cart that we like. Before making the payment, however, we make sure to check whether we can return them without any fee, in case the items are faulty.
When it comes to planning for life’s goals; therefore, it is imperative that you put contingency planning above all else.
When you get your life insurance, you can begin planning to ensure that your loved ones remain financially secure throughout their lives, even if something serious happens to you. At the same time, your life insurance plan helps you maximize your tax savings and work towards creating wealth and ensure financial protection in your absence. Like you cannot build your house without a firm foundation, you need life insurance to serve as the foundation to better and secure tomorrow for your family.
Why is buying life insurance a good idea?
At its core, life insurance is a financial benefit for possible contingencies linked to human life. These include death, disability, or retirement. When these contingencies occur, they result in loss of income for the household. It is where a life insurance plan works to benefit you and your family.
Under a life insurance plan, a monetary sum is offered as per life insurance plan opted to help cope up with the loss of income in the future years. Depending on your life insurance quotes, it can relieve a significant amount of financial burden. Hence, you should buy life insurance:
- To ensure financial support to your immediate family after you
- To finance your child's education plans
- To get a steady source of income in life
- To get insurance benefits in case your earnings are impacted due to a critical illness
Who is most likely to buy life insurance?
Having life insurance gives you more than just a life cover. It also helps create wealth over the long term for you and your loved ones. Most importantly, life insurance gives peace of mind that your family will live life comfortably, should anything happen to you.
Buying life insurance is a good decision for people at different life stages.
For newly married people
After you have just tied the knot with a better half, you get the responsibility to plan for his/her well-being as well. Your life insurance quotes as a single person and married person will vary as you will have increased financial obligations. Along with the plans that you have already made for the life ahead, it always helps to prepare for the future with a life insurance plan.
For young parents
As a young parent, you can feel immense joy all around. Alongside your spouse, you now have another life to care for. With a life insurance plan, you can plan for your child's future in terms of education, marriage, and many others. The life insurance quotes when you buy a plan for your child's future will account for these factors. They will ensure that your kids’ dreams get fulfilled as planned.
For individuals with financial liabilities
Along with a growing family, the liabilities grow as well. To accommodate your loved ones, you buy a bigger home or buy a dream car that they all love, which gets added to your liabilities. Purchasing a life insurance plan for your loved ones ensures that your loved ones can shoulder these liabilities easily, if you have the right life insurance quotes.
For people nearing retirement
Retirement planning is something that you should not take lightly, regardless of your current income. By investing in a life insurance plan, you can build a corpus for your twilight years and live life without facing financial dependence. You can also plan to receive a steady income during the retired life by getting reliable life insurance quotes, at the right stage in life.
How does life insurance work?
Life insurance purchase
You need to spend maximum time deciding on buying the most suitable life insurance plan at this stage. The life insurance quotes for your financial profile will help you make the decision. Although the best life insurance policies offer the flexibility to choose the benefits, the ultimate choice lies in your hands.
Hence, you must consider various factors, like plan tenure, premium, riders, and, most importantly, the reason to buy life insurance and find the life insurance quotes. You can then buy the plan online or offline as per your preference.
Premium Payment
As per the life insurance contract, the insurers promise to pay a pre-decided amount to the life insured or policy nominee provided the insured pays the premium without fail. In other words, all the benefits that you can get under a life insurance policy are based on the timely premium payment.
Claim Filing
The last stage of a life insurance plan is related to filing for a claim to get the expected insurance benefits.
In case of your unfortunate demise, the nominee will receive the sum assured as defined in the contract. To receive it, the nominee has to submit a claim form along with various documents. Upon verification of claim, the insurance company releases the benefit to the nominee.
For life insurance plans with a return of premium option, the insured gets the total of all premiums paid back if insured person survives the policy term, which can be used to achieve several life goals.
Important terms related to life insurance
1- Accident: An accident is an unplanned circumstance that occurs suddenly, typically resulting in unintended.
2- Agent: The agent of the insurance company sells its products and works as is an intermediary between the policyholder and an insurer.
3- Annual premium: The amount that an individual or entity has to pay annually to an insurance company for the policy opted.
4- Cash value: The investment or saving component of permanent life insurance that grows over time and under some specific circumstances, can be accessed by the policyholder.
5- Beneficiary: In the event of policyholder death, the individual or entity will get the benefits of the insurance policy or bank account.
6- Death benefit: If the insured person passes away, then the insurer pays your nominee(s) as per the agreement in the insurance policy
7- Free-look period: This is the time during which you may cancel the insurance policy without losing the premium paid.
8- Grace period: This is a specified time period that allows the policyholder or insured to make the premium payment that has been delayed. If you do not pay the premium within the grace period (15 days for monthly premium plans and 30 days for other plans), your term insurance policy will expire.
Maturity date: It takes place when a life insurance policy expires and the policyholder gets the cash value or other agreed-upon advantages.
10- Limited premium: It is a cost that can only be paid for a specific, time-limited period. Policies coming with limited premium option helps you to save money.
11- Term insurance premium: This is the amount of money that the insurance company charges in return for the coverage offered under a term insurance plan.
12- Policy term: The time frame of the life insurance coverage is known as the policy term. It is the period of time, expressed in years, that the policyholder decides from the start of the life insurance plan until its maturity.
13- Claim: It’s a formal request raised by policyholder/beneficiary/nominee to the insurance company for the payment of benefits of the policy.
14- Riders: Riders are additional benefits that can be separately purchased to get different kinds of coverage under an insurance plan, such as cover for accidental death, critical illness, or total or partial disability. All you have to do is pay an additional nominal premium. If you wish to opt for it
15- Joint life insurance: This life insurance plan provides coverage to two people. It's beneficial for a spouse who wants to insure both of their lives under a single policy.
16- Nominee: The person designated by the policy owner to receive the benefits in case of life assured dies. Spouse or children are made nominee by policyholders.
17- Maturity: Period/point of time after which the policyholder/beneficiary gets the promised benefits under the life insurance.
18: Reinstatement: The process of reactivating a lapsed insurance policy due to non-payment of premiums.
19- Lapsed Policy: A deactivated/expired policy due to failure in premium payment.
20- Policyholder: The individual/entity who owns the insurance policy and supposed to receive the benefits under agreement.
21- Life Assured: The individual/entity for whom the insurance policy provides life coverage.
22- Claim Settlement Ratio (CSR): No. of claim settled against raised claims by a life insurance provider in year. Always look for insurers with highest claim settlement ratio.
23: Quote: An insurance quote denotes the estimate of price you are supposed to pay for your policy.
How to select the best life insurance?
1- Determine Your Insurance Needs: In order to select the right life insurance, amount of coverage, and policy term, you have to start by figuring out your family's financial requirements, future goals, and current lifestyle.
2- Compare Plans and Premiums: Select a life insurance policy that offers maximum value at a premium that completely fits your budget. For comparison, you can use take help of a life insurance calculator and check different plans.
3- Consider Your Budget: Age, health, and policy type can influence the cost, so it's important to select a premium amount that you can afford on a monthly or yearly basis.
4- Check for Riders: Life insurance riders add a great value in your new/existing policy as they enhance your coverage in unfortunate events like accident or illness. So, take your time to consider your needs before deciding which ones to select.
5- Check the Claim Settlement Ratio (CSR): Only consider insurance providers such as Axis Max Life Insurance that show a demonstrated history of consistent high claim settlement ratio over at least last 3 years while choosing an insurance policy India.
6- Check Company Reputation: Before selecting an insurance company, you must research its financial stability, claim settlement ratio and customer service record. It ensures that your insurance needs will be met in an efficient manner.
How much life insurance do I need?
When choosing the right amount of life insurance coverage, it is important to take into account some key factors like your income, dependents, debts, and financial aspirations. Some common guidelines on how much life insurance is enough are:
Why choose Axis Max life insurance?
Axis Max Life Insurance is known for its strong customer-centric approach and financial stability, which offers various insurance plans, including savings, protection, and pensions. So, if you are wondering why you should choose Axis Max Life as your life insurance partner, here are some top reasons that help you to know more about it:
What are the factors that affect the life insurance premium?
We all know that life insurance can give us a much-needed sense of security, but can we afford the insurance premium? If you are wondering what affects your life insurance premium in the first place, then check the below listed factors, before you commit:
1- Your Age: Generally, younger individuals are subjected to lower premiums. As age increases, the risk of insurance providers rises and resulting in higher premiums.
2- Policy Term: Long-term policies come with higher premiums due to the extended coverage period.
3- Sum Assured: A higher sum assured corresponds to a higher life insurance premium. The reason for this is that a higher payout raises the risk for the insurer, which impacts the premium price.
4- Medical History: Life insurance companies in India may request a medical examination to assess overall health. Existing health conditions at the time of examination can result in higher premiums.
5- Occupation: Riskier occupations like mining work lead to higher premiums, reflecting the increased likelihood of potential claims.
How to buy life insurance?
Life insurance is an important financial commitment. However, many people think that the process of buying an insurance plan India is too complicated, but the reality is somewhat opposite. You can follow the instructions below and get a policy in no time:
What are the documents required to buy life insurance?
Life insurance helps you to take care of family’s financial security in future. Before applying you should keep the following documents ready at your end to speed up the processing:
Why should I buy life insurance online?
Almost all insurance companies in India have made life insurance plans available online, and a rising number of people are choosing the online mode. If you are still confused about what method you should choose, then here is a rundown of some advantages of buying a life insurance plan online:
How to file a life insurance claim?
A claim refers to an official request filled with your insurance company claiming a payout an eligible event in case of policyholder's demise/maturity. To file a life insurance claim, here are the steps you have to follow:
Additional documents required on basis of cause of death
Medical/Natural death:
Accidental/Unnatural death:
What are the documents required to file a life insurance claim?
Life insurance claims are classified into three categories, i.e. death claims, rider claims, and maturity claims. To get life insurance claims settled easily, you have to submit the following relevant documents to the insurer:


Insurance Plans For Every Need
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We have come pretty far, beating our own claims paid percentage
And with that, our claims paid percentage has been rising consistently
2020
2021
2022
2023
Claims Paid Percentage
2024
BENEFITS
Axis Max Life Insurance?
99.65%
Death Claim Paid Ratio
(Source : Individual Death Claim Paid Ratio as per audited financials for FY 2023-24)
₹1,779,409 Cr.
Sum Assured
In force (individual) (Source : Axis Max Life Public Disclosure, FY 2023-24)
₹150,836 Cr.
Assets Managed
(Source : Axis Max Life Public Disclosure, FY 2023-24)
304 Offices
Axis Max Life Presence
(Source : As reported to IRDAI, FY 2023-24)
Empathy
For our customers
Transparency
In all phases
* As per Public Disclosure for FY 2023-24
* Disclaimer | IRDAI Reg No. 104 | ARN: 03122024/MLI/CHASE/DS2RB1 | T&C Apply
Customer Reviews
Real Folks with Real Stories!!

Mrs. Usha Kumar
26th September, 2020
Axis Max Life Smart Wealth- Lumpsum- Limited Pay Plan
“Thanks to Axis Max Life. I realized the value of life. I learnt that one should have a Life Cover for a minimum of 15-20 times of their annual income. The protection offered in the form of Sum Assured and Death Benefits on a Life Insurance Policy, provides financial help during the times of uncertainty. That’s why I have secured my family financially with Axis Max Life”

Mrs. Swapnil Verma
26th June 2020
Axis Max Life Assured Wealth Plan
"After the demise of my husband, a Cancer patient, in May 2020, I understood the importance of Life Insurance We had already exhausted all our funds in his medical treatment. He had taken a Life Insurance Plan on a very small amount through a bank and the claims paid on the policy helped me settle all his medical bills. Later, my sister-in-law who is associated with Axis Max Life suggested me to opt the Assured Wealth Plan for my 9 year old daughters future. I can now enjoy the little moments of life with my daughter worry-free, thanks to Axis Max Life."

Mr. Sreedharanunni. S
21st March 2014
Axis Max Life Gain Premier
"Axis Max Life helped me in planning for genetic diseases like Cancer. The financial protection offered by Axis Max Life Insurance Immensely benefited my family. Each member of my family has opted for various policies of Axis Max Life to ensure life-long protection according to their needs."
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