Axis Max Life Insurance
Term Insurance
Investment Plans
Healthcare Plans
NRI Plans
Calculators
Select a method to track policy

If you have recently calculated a quote of Axis Max Life insurance product(s), your e-Quote number can be found in email / SMS sent.

Join as Advisor
Individual IconIndividualNon-Individual Icon
Non-IndividualHUF / Partnership / Employer-Employee / Keyman

MAIN CATEGORY

Life Insurance PlansSide Arrow Icon

    ResourcesArrow Down Icon
    • Gold Rate
    • Check CIBIL Score
    • Branch Locator
    • Blogs

    Claim CentreSide Arrow Icon

      Renew PolicySide Arrow Icon

        Become a Life AdvisorSide Arrow Icon

          About UsSide Arrow Icon

            Contact UsSide Arrow Icon

              Continue Your JourneySide Arrow Icon

                Web StoriesArrow Down Icon
                • Income Tax Rules Changes
                • Home>
                • Term Insurance Plans>
                • What is a Rs. 10 Lakh Term Insurance Plan?
                • What is the Need?
                • How Does It Work?
                • What are the Benefits?
                • How to Choose?
                • Who Should Purchase?
                • Term Insurance vs. Other Insurance
                • FAQs
                • Customer Reviews
                • Customer Rating
                stickyImage

                What is a Rs. 10 Lakh Term Insurance Plan?

                Term Insurance Plan Starting
                @₹522/Month@7 for 1 Cr. Life Cover

                It is only natural for you to want to ensure adequate financial support for your family in the case of any future mishap. A 10 Lakh term
                insurance is a term insurance policy that offers a assured sum of Rs. 10 lakh in the event of the death of the life insured during the policy term. Such a policy is a pure risk plan that is meant to protect your family financially in your absence, however there is no maturity benefit if you outlive the policy term. The primary benefit of a Rs. 10 Lakh term insurance policy is that it is very affordable even though the life cover offered is quite low.

                This plan is helpful for those who have limited means and are the sole breadwinners of their family. The pay-out from a 10 lakh term policy can help your dependents manage their expenses to some extent in case the event of loss of income occurring due to the death of the family’s breadwinner.
                ...Read More

                stickyImage
                Tax savings
                up-to Rs 46,800##
                stickyImage
                99.65%
                Death Claim Paid Ratio^
                stickyImage
                15%
                Discount on Term Plan3
                stickyImage
                3 Hrs
                Claims Promise^*
                Term Insurance Plan Starting
                @₹522/Month@7 for 1 Cr. Life Cover
                stickyImage

                It is only natural for you to want to ensure adequate financial support for your family in the case of any future mishap. A 10 Lakh term
                insurance is a term insurance policy that offers a assured sum of Rs. 10 lakh in the event of the death of the life insured during the policy term. Such a policy is a pure risk plan that is meant to protect your family financially in your absence, however there is no maturity benefit if you outlive the policy term. The primary benefit of a Rs. 10 Lakh term insurance policy is that it is very affordable even though the life cover offered is quite low.

                This plan is helpful for those who have limited means and are the sole breadwinners of their family. The pay-out from a 10 lakh term policy can help your dependents manage their expenses to some extent in case the event of loss of income occurring due to the death of the family’s breadwinner.
                ...Read More

                All fields are Mandatory

                Select Country

                image chevron_down_navigate_7dd1121f7c

                Select options

                Term Insurance and Investment Plans

                Check Premium
                Image for the Term Insurance Calculator
                Term Insurance Calculator
                Ribbon Icon
                Image for the Free of Cost Benefit
                Free of Cost Benefit
                Plan Changing Soon
                Image for the ₹1 Crore Term Plan
                ₹1 Crore Term Plan
                Plan Changing Soon
                Image for the ₹2 Crore Term Plan
                ₹2 Crore Term Plan
                Ribbon Icon
                Image for the Term Insurance (Women)
                Term Insurance (Women)
                Plan Changing Soon
                Image for the Term Plans for NRI
                Term Plans for NRI
                Profile picture of the Kriti Arora

                Written by

                Kriti Arora
                Profile picture of the Kriti Arora

                Kriti Arora

                Insurance Writer

                Kriti is a content marketing and branding expert with more than 13 years of rich experience across BFSI and Telecom industries. She is currently leading Digital Creative Strategy for Axis Max Life Insurance.

                :

                Reviewed by

                Vaibhav Kumar
                Profile picture of the Vaibhav Kumar

                Vaibhav Kumar

                Insurance Expert

                With over 15 years in life insurance, Vaibhav is a recognized products and digital leader for driving innovation at Axis Max Life. He's played a pivotal role in developing new business lines and implementing successful D2C strategies.

                What is the Need to Buy Rs. 10 Lakh Term Insurance?

                The major reasons why you should consider buying a term plan of Rs. 10 lakh include the following:

                • Affordability: The 10 Lakh term insurance premium is affordable in relation to the sum assured it offers, providing a low-cost comprehensive coverage solution.
                • Financial Security: Like any other term plan a term plan with sum assured of 10 lakh is designed to ensure that your family is financially secure in case anything happens to the life insured. The life cover payout of such a plan can be flexibly used to manage daily expenses, pay off outstanding loans, and more.
                • Customisation Options: A term plan of 10 lakh also offers the option of adding multiple riders and add-ons to enhance the protection offered under the base plan.
                • Tax Benefits: As per current tax rules if you have opted for the old tax regime, term insurance policy premiums are tax-deductible under Section 80C with a limit of Rs. 1.5 Lakh per annum. However, this benefits is not currently available if you have opted for the new tax regime.

                The above mentioned benefits are just a snapshot of what makes a 10 Lakh term insurance plan a desirable choice for financial security as well as tax savings for many individuals.

                Rs. 10 Lakh Term Insurance Plan: How Does It Work?

                The working of a 10 Lakh term insurance policy is similar to term plans with higher sum assured such as Rs. 3 crore term plan and Rs. 5 crore term plan. Initially, at the time of policy buying, you choose the amount of life cover, the policy tenure (e.g., 20 or 30 years), the premium payment term and calculate the premium payable.

                Second, you pay due premiums whether monthly, quarterly, bi-annually or annually over the selected premium payment term, to continue the policy for the applicable policy tenure.

                Last but not least, in case of the life insured’s death during the policy term, the insurer will pay the nominee the amount assured of Rs. 10 Lakh as death benefit subject to applicable terms and conditions. However, this type of policy does not have any maturity benefits if the life insured outlives the policy term, the policy terminates without any payment being made.

                calculatorBannerImg
                Family's Financial Planning Starts Here
                calculatorBannerTickIcon

                High life coverat affordable premiums

                calculatorBannerTickIcon

                Death Claim Paid Ratio99.65%^

                calculatorBannerTickIcon

                Worldwide Claims

                calculatorBannerTickIcon

                Coverage against64 critical illnesses@

                Term Plan Calculator

                Secure your future in just 5 minutes

                35yrs
                18yrs
                25yrs
                35yrs
                45yrs
                55yrs
                60yrs
                65yrs

                Premium starting at
                Inclusive of GST
                ₹ /month*6

                What are the Benefits of Rs. 10 Lakh Term Insurance?

                Below are some of the key benefits of a term plan offering Rs.10 lakh sum assured that one needs to keep in mind:

                • Affordable Premiums: You can avail the benefits of a term policy with sum assured of Rs. 10 Lakh for a very affordable premium. This can be quite beneficial for those who have limited financial means and still desire to protect their family’s financial future.
                • Financial Security for Family: The life cover benefit helps in securing your dependents’ financial future. The payout from the plan can be flexibly used to provide funding for children’s education, paying off outstanding debt, and also for covering living expenses.
                • Tax Exempt Payouts: The death benefit payout of a term plan are tax-exempt in general under Section 10(10D) of the Income Tax Act, irrespective of the tax regime chosen by the policy beneficiary. For policies issued on or after 1st April 2023, the annual policy premium should not exceed 10% of the sum assured for the death benefit payout to be tax-exempt.

                The short list of benefits mentioned above show how a term insurance plan of 10 Lakh can be a smart and effective way to secure your family's financial future.

                How to Choose the Right Rs. 10 Lakh Term Insurance Plan

                Below are some of the key factors that one should consider when choosing a suitable 10 lakh term insurance policy to purchase:

                • Duration of the Coverage: Confirm that the policy tenure matches your protection needs related to various life goals, such as income replacement or paying off long-term debts.
                • Premium Affordability: Choosing a 10 Lakh term insurance policy means that the premium will be affordable however, it should be weighed against whether 10 lakh is sufficient cover for your family’s future financial needs.
                • Customisation options: You can add optional riders and add-ons to get additional protection against eventualities such as critical illness, accidental death, etc. that might help enhance your plan’s coverage.
                • Claim Settlement Ratio: Opt for an insurance provider with a high claim settlement ratio i.e. individual death claim paid ratio. This is designed to ensure that your family receives the payout in their time of need with minimal hassles in the event of your untimely demise.

                Who Should Purchase a Rs. 10 Lakh Term Insurance Plan?

                A 10 Lakh term insurance policy is an inexpensive means of securing your family's financial future. Young couples with liabilities that are expected to increase in the future, such as, bringing up children and paying off home loan, can choose to opt for this affordable option.

                Moreover, those with outstanding debt can utilise the payout from such a policy to ensure that their family members are not saddled with unpaid debts if the policyholder passes away unexpectedly. Additionally, even with the relatively small sum assured offered by these plans, the payout from such a plan would provide replacement for any income lost due to death of the life insured.

                Due to its affordability, this plan is beneficial to anyone who wishes to secure the financial future of their loved ones without adversely impacting their finances.

                Rs. 10 Lakh Term Insurance vs. Other Insurance Plans

                Below is a comparison of the key features of a Rs.10 Lakh term insurance plan vs other popular life insurance schemes:

                Feature10 Lakh Term InsuranceWhole Life InsuranceEndowment Insurance
                Coverage AmountRs. 10 LakhDiffers according to plan chosenDiffers according to the plan chosen
                Premium AmountVery AffordableRelatively HighHigher than comparable term plans
                DurationFixed term (usually extends up to 85 years of age)Lifetime i.e. up to age of 100 yearsFixed term
                Death BenefitLump sum payoutLump sum payout + savingsLump sum payout + savings
                Tax BenefitsSection 80C benefit on opting for the old tax regimeSection 80C benefit on opting for the old tax regimeSection 80C benefit on opting for the old tax regime

                While a 10 Lakh term insurance policy might offer a very affordable way to secure your family’s future finances, the downside of such a plan is the relatively low payout on offer. In view of the current inflationary trend a higher sum assured such as 1 crore or higher would definitely offer superior protection for your loved ones.

                Online Insurance Plans of Axis Max Life Insurance

                • Axis Max Life Smart Secure Plus Plan

                  In case of your demise during policy term, your family will receive a comprehensive death benefit for your family

                  To assist you achieve your life goals, there are guaranteed maturity advantages, income benefits, and guaranteed additions

                  Lump sum, short-term, long-term, and whole-life income options with distinctive benefits are available

                  Know more
                • Axis Max Life Smart Wealth Plan

                  Comprehensive death benefit for your family member(s) in case of your unfortunate demise during policy term

                  Guaranteed maturity benefits/Income benefit and accrued guaranteed additions to help meet your life goals

                  Multiple variants - lump sum, short term income, long term income, and whole life income with unique benefits

                  Know more
                • Short Term Income

                  Guaranteed income benefit at the end of the policy term based on the chosen frequency for the payout period

                  Lumpsum guaranteed death benefit payable to the nominee after the death of the life insured during policy term

                  Multiple premium payment tenure and policy period options to fit your profile and specific requirements

                  Know more
                • Long-Term Income

                  Guaranteed income benefit for 25 or 30 years after the policy period ends, as per the sub variant selected

                  Terminal benefit that equals total premiums paid, post completion of the payout period payable to nominee

                  Two premium payment options - 6 and 10 years to be chosen as per suitability of the plan for your needs

                  Know more
                • Term Plan with Return of Premium

                  Option to receive the premiums paid back on successful survival of the insured till end of policy term

                  Death benefits for your family members in case of any eventuality leading to the loss of your life

                  Limited pay options to pay for term plans with return of premium - 5 Pay, 10 Pay, 12 Pay, 15 Pay, or 60 Pay

                  Know more
                • Axis Max Life Critical Illness and Disability Rider

                  Additional protection against up to 64 critical illnesses depending on the rider variant you select

                  Total and Permanent Disability Cover on the occurrence of disability arising from sickness or injury

                  Wellness benefit to avail a discount on annualised renewal premiums as per healthy weeks you accumulate

                  Know more
                • Axis Max Life Waiver of Premium Plus Rider

                  Waiver of all future premiums in case of the covered dismemberment so that you can live worry-free

                  Future premiums waiver in case you suffer from critical illnesses as specified in the rider terms

                  Continued benefits of the base policy to give you peace of mind about maintaining various life expenses

                  Know more

                Frequently Asked Questions

                search

                What is the best age to purchase a Rs. 10 Lakh term insurance policy?

                It is recommended that you buy a Rs. 10 Lakh term insurance policy at an early stage. If you are young and healthy, your premium is generally lower. A term plan can currently be purchased as soon as you are 18 years old.

                Can I raise my coverage from Rs. 10 Lakh to a higher figure at a later time?

                Typically, insurers do not provide the option to increase the life cover amount after a policy comes into effect. However, do reach out to your insurance company if such an option is available in the case of your specific plan.

                Are there any tax advantages on Rs. 10 Lakh term insurance premiums?

                Yes, as per current tax rules, premiums paid for term insurance plans are tax-deductible under Section 80C of the Income Tax Act up to Rs. 1.5 Lakh annually, provided one has opted for the old tax regime. But, in case you have opted for the new tax regime, this tax benefit cannot be availed.

                What if I discontinue premium payments on my Rs. 10 Lakh term plan?

                Term insurance policies usually lapse if premiums are not paid during the grace period and all benefits available under the base plans plus riders (if availed) are lost. However, if you pay all due premiums for your policy during the grace period, there will be no adverse impact on the policy benefits.

                Is a medical test mandatory for a Rs. 10 Lakh term insurance policy?

                Medical tests are often mandatory based on your age, health, and the underwriting rules of the insurer. Do check with your prospective insurer regrading applicability in your specific case.

                ARN NO: PCP/10LTIP/060525

                1)*On payment of additional premium

                2)**On payment of additional premium. Upon policyholder's selection of Return of Premium variant, this product shall be a Non-Linked & Non participating Individual Life Insurance Saving Plan

                3)#Applicable riders available on the payment of Additional Premium are Axis Max Life Critical Illness & Disability Rider | Non-Linked Non Participating Individual Pure Risk Premium Health Insurance Rider| UIN 104b033V02 and Axis Max Life Waiver of Premium Plus Rider | A Non-Linked Non Participating Individual Pure Risk Premium Health Insurance Rider | UIN 104B029V05

                4)##Available at an additional premium for policies with Policy Term greater than 30 years & premium payment term greater than 21 years. Option to skip paying premium for 12 months, 2 premium breaks will be available during the Premium Payment Terms separated by interval of at least 10 years.

                Customer Reviews

                Axis Max Life Term Insurance Plan

                “Subodh Mishra helped me a lot in getting the money. He personally collected the documents and helped me at every step. I am extremely thankful to him and I would like to buy another Axis Max lIfe policy in future”

                Subodh Mishra

                Axis Max Life Term Insurance Plan

                “I already have a policy and buying this was a nice experience. This is according to my requirement. Completely satisfied with details shared by customer care executive before purchasing the policy.”

                Gaurang Kumar Pawar

                Axis Max Life Term Insurance Plan

                “I visited Amritsar branch after the demise of my son. My family was not left with a single penny and it was getting impossible to make the ends meet. Vinay Sharma gave me the right direction and helped me at every step to receive the claim amount and gave a source of income to my family. I thank him and bless him from the bottom of my heart.”

                Vinay Sharma

                Share your Valuable Feedback

                Rating Icon

                0

                Rated by 0 customers

                Was the Information Helpful?

                Rate this product

                Very Good

                We would like to hear from you

                Let us know about your experience or any feedback that might help us serve you better in future.

                Image for the icon

                Do you have any thoughts you’d like to share?

                Easy To Use Calculators For You

                image calculators_for_you_b8bdb394d1image calculators_for_you_b8bdb394d1

                How much term cover do I actually need?

                Term Plan Calculator

                How much would your family need?

                Human Life Value Calculator

                See how the latest budget on 1 February, 2020 impacts your tax calculation.

                Tax Calculator

                Term Insurance Articles

                image one_cr_related_articles_1_f5e1035252

                Term Insurance Comparison

                Term insurance provides your loved ones with the required financial security…

                Read More
                image one_cr_related_articles_2_4bdd3661ed

                Top term insurance myths

                Having a conversation about death is very uncomfortable and unthinkable…

                Read More
                image one-cr-related-articles-3

                Is term insurance an investment or an expense ?

                Term insurance covers natural, accidental death, or death due to some illness…

                Read More
                More Resourceful Articles

                Popular Searches - Term

                Smart Term PlanTerm Plan QuoteHow To Buy Health Insurance OnlineHow to Change Nominee in Term InsuranceWhole Life Insurance

                Popular Searches - Investments

                InvestmentNpsGold RateGold Rate TodayIncome Tax e-Filing
                Online Sales Helpline
                • Whatsapp: 7428396005Send ‘Quick Help’ from your registered mobile number
                • Phone: 0124 648 890009:30 AM to 06:30 PM
                  (Monday to Sunday except National Holidays)
                • service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                Customer Service
                • Whatsapp: 7428396005Send ‘Hi’ from your registered mobile number
                • 1860 120 55779:00 AM to 6:00 PM
                  (Monday to Saturday)
                • service.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                NRI Helpdesk
                • +91 11 71025900, +91 11 61329950 (Available 24X7 Monday to Sunday)
                • nri.helpdesk@axismaxlife.comPlease write to us incase of any escalation/feedback/queries.
                Image for the vector icon
                stickyImage
                ₹1 Cr. Term Plan Starting @₹522/Month@7
                tickMark
                99.65% Death Claims Paid Ratio^
                tickMark
                15% Discount3 + Free of Cost Option
                • Critical Illness
                • Term Plan with Return of Premium
                • Claim Settlement Ratio
                • Smart Secure Plus Plan
                • Continue with existing eQuote
                • Term Insurance for Housewife
                • Zero Cost Term Insurance
                • Smart Term Plan Plus
                • Life Insurance Plans
                • Online Insurance Plans
                • Retirement Plans
                • Group Insurance Plans
                • Child Insurance Plans
                • Health Insurance Plans
                • NRI Plans
                • ABHA Card
                • Pay Premium Online
                • Customer Login
                • Existing Customers Plans
                • Claims Centers
                • Download Policy Pack
                • View Policy Details
                • Electronics Insurance Account
                • Frequently Asked Questions(FAQs)
                • Premium Payment Options
                • Track Application
                • Contact Us
                • Update Personal Details
                • Change Nominee
                • Download Forms
                • Update PAN Card
                • Service TATs
                • Certificate of Insurance
                • Term Insurance Calculator
                • Income Tax Calculator
                • Saving Plan Calculator
                • Compound Interest Calculator
                • Insurance Calculators
                • FD Calculator
                • CIBIL Credit Score
                • RD Calculator
                • PPF Calculator
                • ROI Calculator
                • SIP Calculator
                • NPS Calculator
                • Lumpsum Calculator
                • NSC Calculator
                • Step Up SIP Calculator
                • BMI Calculator
                • SSY Calculator
                • Retirement Planning Calculator
                • SWP Calculator
                • APY Calculator
                • EMI Calculator
                • ELSS Calculator
                • Home Loan Insurance Calculator
                • ULIP Plans
                • Tax Saving Investment
                • Smart Wealth Plan
                • Assured Wealth Plan
                • Smart Wealth Income Plan
                • Flexi Wealth Advantage Plan
                • Savings & Income Plans
                • Smart Fixed-return Digital Plan
                • Money Back Policy
                • Max Life UL Life Growth Super Fund
                • Max Life High Growth Fund
                • Max Life UL Life Secured Fund
                • Max Life UL Sustainable Equity Fund
                • Max Life Nifty Smallcap Quality Index Fund
                • Max Life UL Life Balanced Fund
                • Max Life UL Pure Growth Fund
                • Max Life UL Secure Plus Fund
                • Max Life UL Life Growth Fund
                • Max Life UL Life Conservative Fund
                • Max Life UL Life Diversified Equity Fund
                • Max Life UL Money Market ii Fund
                • Max Life UL Life Dynamic Bond Fund
                • Max Life Midcap Momentum Index Fund
                • Income Tax Slab 2024-25
                • Nifty 500 momentum 50 fund
                • Axis Max Life Sustainable Yield Index Factsheet
                • Max Life Sustainable Wealth 50 Index Fund
                • Axis Max Life Sustainable Yield Index
                • Axis Max Life Smart Innovation Fund
                • Axis Max Life Nifty 500 Multifactor 50 Fund
                • Axis Max Life Nifty 500 Multifactor 50 Index
                • bima-bharosa
                • Why Axis Max Life
                • Know Our Story
                • Awards & Achievement
                • CSR
                • ESG
                • Diversity, Equity & Inclusion
                • Media Center
                • Our Leadership
                • Public Disclosures
                • ISNP Details
                • All About Claims
                • Become An Agent
                • NAV Performance
                • Monthly Factsheets
                • Fund Portfolio
                • NAV Performance & Benchmark
                • Monthly Fund Snapshot
                • Annual Investment Report
                • Axis Max Life Branches
                • Investors
                • Key Company Policies
                • Careers
                AppstoreImgGooglePlayStoreImg
                AppstoreImgGooglePlayStoreImg
                • IRDAI Consumer Education Website
                • Agent Suspended & T.
                • Do Not Disturb
                • Insurance Ombudsman
                • Privacy Policy
                • Disclaimers
                • Service TATs
                • Grievance Redressal
                • Bima Bharosa
                • Unclaimed Amount
                • Withdrawn Plans
                • Sitemap
                • UW Approach & Philosophy

                Group Sites

                • AXIS BANK
                • MAX INDIA
                • MAX FINANCIAL SERVICES
                • ANTARA SENIOR LIVING
                • MAX LIFE PENSION FUND MANAGEMENT

                BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

                IRDAI clarifies to public that:
                • • IRDAI is not involved in activities like selling insurance policies, announcing
                  bonus or investment of premiums.
                • • Public receiving such phone calls are requested to lodge a police complaint.

                IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
                Corporate Identity Number (CIN): U74899PB2000PLC045626.
                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

                DISCLAIMERS

                Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

                Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

                Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

                Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

                Online Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

                Fax Number: 0124-4159397.

                Email ids: service.helpdesk@axismaxlife.com

                Website: www.axismaxlife.com

                Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

                *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

                Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

                Celeb disclaimer (if Rohit Sharma / Ritika Sajdeh image being used):

                The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

                Disclaimers for Market Linked Plans & Saving plans:

                THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

                Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

                Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

                *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

                *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

                Privacy Policy

                ^^On completion of policy term

                The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

                Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

                > Original policy document

                > Original/attested copy of death certificate issued by local municipal authority

                > Death claim application form (Form A)

                > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

                > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

                2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

                315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Smart Term Plan Plus (UIN: 104N127V02). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

                4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

                • Original policy document
                • Original/attested copy of death certificate issued by local municipal authority
                • Death claim application form (Form A)
                • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
                • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

                6Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 30,000/- per month (exclusive of all applicable taxes) with 7.45% return. Life Insurance is available with this product

                7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V14)

                8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

                9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V11)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

                ##Tax conditions :

                ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

                CI Rider disclaimers:

                AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

                >Extended cover of up to 85 years is available with gold and platinum variant only

                @64 critical illnesses covered in platinum and platinum plus variant on payment

                22 critical illnesses covered in gold and gold plus variant

                *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

                ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

                ~1 Conditions for Special exit value:

                Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

                ~2 Voluntary Top-up Sum assured:

                Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

                ^^*^^Free look period conditions:

                The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

                ^Individual Death Claim Paid Ratio as per audited financials for FY 2023-2024

                #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V02).

                #3Tax benefits as per prevailing tax laws, subject to change

                Terms and conditions for availing 5% employee discount:

                <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

                Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

                The premium shall be adjusted on the due date even if it has been received in advance.

                For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

                For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

                For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

                For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                *~Disclaimers

                Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

                ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

                #With “Save the date”, you can choose to take your annual income to any special date in a year.

                ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

                ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

                #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

                ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

                @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

                #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

                ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

                ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

                ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

                ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

                ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

                ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V02) - Regular Cover with a life cover of Rs. 1 Cr.

                ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

                ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

                ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

                *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

                *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

                *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

                @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

                @4Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN:104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate.

                @5Disclaimer: Standard premium for 20-year old healthy female, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V02) Sum Assured of 1 Cr | The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @6Disclaimer: The policyholder will get back 200% of total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums (if any) (excl. of GST), if the policyholder exercises this option at policy year (Policy Term-10) only. This option will not applicable for Regular Pay and Pay Till 60. The minimum policy term will be 40 years for special exit value.

                @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 years premium payment term (exclusive of GST) for Rebalancing Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                @8Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N127V02)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

                Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

                Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

                ~4Subject to submission of all documents required for GST waiver. GST waiver/refund is not applicable for ULIP plans.

                Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

                Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V13). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

                Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06)) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

                Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

                For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

                Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium: 11.33 lakh
                930/Month
                Total Premium: 7.08 lakh
                1,500/Month
                Total Premium: 11.42 lakh
                938/Month
                Total Premium: 7.14 lakh
                2,251/Month
                Total Premium: 17.13 lakh
                1,407/Month
                Total Premium: 10.71 lakh
                2,675/Month
                Total Premium: 20.37 lakh
                1,672/Month
                Total Premium: 12.73 lakh
                25 Years (PPT: 60 years)1,966/Month
                Total Premium: 13.40 lakh
                1,228/Month
                Total Premium: 8.38 lakh
                2,054/Month
                Total Premium: 14.06 lakh
                1,284/Month
                Total Premium: 8.75 lakh
                3,081/Month
                Total Premium: 21.01 lakh
                1,926/Month
                Total Premium: 13.13 lakh
                3,607/Month
                Total Premium: 24.59 lakh
                2,255/Month
                Total Premium: 15.37 lakh
                35 Years (PPT: 50 years)3,182/Month
                Total Premium: 18.08 lakh
                1,989/Month
                Total Premium: 11.30 lakh
                3,592/Month
                Total Premium: 20.41 lakh
                2,245/Month
                Total Premium: 12.76 lakh
                5,388/Month
                Total Premium: 30.61 lakh
                3,367/Month
                Total Premium: 19.13 lakh
                5,947/Month
                Total Premium: 33.79 lakh
                3,717/Month
                Total Premium: 21.12 lakh
                45 Years (PPT: 40 years)5,971/Month
                Total Premium: 27.14 lakh
                3,732/Month
                Total Premium: 16.96 lakh
                6,629/Month
                Total Premium: 30.13 lakh
                4,143/Month
                Total Premium: 18.83 lakh
                9,944/Month
                Total Premium: 45.20 lakh
                6,215/Month
                Total Premium: 28.25 lakh
                12,546/Month
                Total Premium: 57.02 lakh
                7,841/Month
                Total Premium: 35.64 lakh
                55 Years (PPT: 30 years)11,656/Month
                Total Premium: 39.73 lakh
                7,285/Month
                Total Premium: 24.83 lakh
                13,719/Month
                Total Premium: 46.77 lakh
                8,574/Month
                Total Premium: 29.23 lakh
                20,578/Month
                Total Premium: 70.15 lakh
                12,861/Month
                Total Premium: 43.84 lakh
                26,160/Month
                Total Premium: 89.18 lakh
                16,350/Month
                Total Premium: 55.74 lakh
                60 Years (PPT: 25 years)16,846/Month
                Total Premium: 47.86 lakh
                10,529/Month
                Total Premium: 29.91 lakh
                19,966/Month
                Total Premium: 56.72 lakh
                12,479/Month
                Total Premium: 35.45 lakh
                29,949/Month
                Total Premium: 85.08 lakh
                18,718/Month
                Total Premium: 53.18 lakh
                37,689/Month
                Total Premium: 107.07 lakh
                23,555/Month
                Total Premium: 66.92 lakh

                 

                 

                Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                18 Years (PPT: 67 years)1,488/Month
                Total Premium payable: 11.33 lakh
                930/Month
                Total Premium payable: 7.08 lakh
                1,500/Month
                Total Premium payable: 11.42 lakh
                938/Month
                Total Premium payable: 7.14 lakh
                2,251/Month
                Total Premium payable: 17.13 lakh
                1,407/Month
                Total Premium payable: 10.71 lakh
                2,675/Month
                Total Premium payable: 20.37 lakh
                1,672/Month
                Total Premium payable: 12.73 lakh
                25 Years (PPT: 60 years)1,707/Month
                Total Premium payable: 11.64 lakh
                1,067/Month
                Total Premium payable: 7.28 lakh
                1,744/Month
                Total Premium payable: 11.89 lakh
                1,090/Month
                Total Premium payable: 7.43 lakh
                2,616/Month
                Total Premium payable: 17.84 lakh
                1,635/Month
                Total Premium payable: 11.15 lakh
                2,972/Month
                Total Premium payable: 20.26 lakh
                1,858/Month
                Total Premium payable: 12.67 lakh
                35 Years (PPT: 50 years)2,617/Month
                Total Premium payable: 14.87 lakh
                1,636/Month
                Total Premium payable: 9.29 lakh
                2,905/Month
                Total Premium payable: 16.50 lakh
                1,815/Month
                Total Premium payable: 10.32 lakh
                4,357/Month
                Total Premium payable: 24.76 lakh
                2,723/Month
                Total Premium payable: 15.47 lakh
                4,801/Month
                Total Premium payable: 27.28 lakh
                3,000/Month
                Total Premium payable: 17.05 lakh
                45 Years (PPT: 40 years)4,794/Month
                Total Premium payable: 21.79 lakh
                2,996/Month
                Total Premium payable: 13.62 lakh
                5,061/Month
                Total Premium payable: 23.00 lakh
                3,163/Month
                Total Premium payable: 14.38 lakh
                7,591/Month
                Total Premium payable: 34.50 lakh
                4,744/Month
                Total Premium payable: 21.56 lakh
                9,496/Month
                Total Premium payable: 43.16 lakh
                5,935/Month
                Total Premium payable: 26.98 lakh
                55 Years (PPT: 30 years)8,883/Month
                Total Premium payable: 30.28 lakh
                5,552/Month
                Total Premium payable: 18.93 lakh
                10,102/Month
                Total Premium payable: 34.44 lakh
                6,314/Month
                Total Premium payable: 21.52 lakh
                15,153/Month
                Total Premium payable: 51.66 lakh
                9,471/Month
                Total Premium payable: 32.29 lakh
                19,378/Month
                Total Premium payable: 66.06 lakh
                12,111/Month
                Total Premium payable: 41.29 lakh
                60 Years (PPT: 25 years)12,611/Month
                Total Premium payable: 35.83 lakh
                7,882/Month
                Total Premium payable: 22.39 lakh
                14,826/Month
                Total Premium payable: 42.12 lakh
                9,266/Month
                Total Premium payable: 26.32 lakh
                22,239/Month
                Total Premium payable: 63.18 lakh
                13,899/Month
                Total Premium payable: 39.49 lakh
                27,941/Month
                Total Premium payable: 79.38 lakh
                17,463/Month
                Total Premium payable: 49.61 lakh